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Author: Kristina Boone Publisher: Wiley-Blackwell ISBN: Category : Technology & Engineering Languages : en Pages : 152
Book Description
"Professional perspectives of prominent agricultural journalists and Nexus Points throughout the book encourage additional discussion and debate among students, academicians and practioners."--BOOK JACKET.
Author: Kristina Boone Publisher: Wiley-Blackwell ISBN: Category : Technology & Engineering Languages : en Pages : 152
Book Description
"Professional perspectives of prominent agricultural journalists and Nexus Points throughout the book encourage additional discussion and debate among students, academicians and practioners."--BOOK JACKET.
Author: Jessica Eise Publisher: Routledge ISBN: 1317231309 Category : Business & Economics Languages : en Pages : 168
Book Description
Today, the general public craves information on food and agriculture with an unprecedented passion. But the agricultural sector, unaccustomed to an interested and inquisitive society, has largely failed to respond to the public’s demands for information. Instead, corporations, time-pressed journalists, bloggers, media celebrities, film-makers, authors and concerned consumers jumped in to fill the void. Food is emotional, and these players - some well-intentioned and others not - got a lot of traction playing off consumer fears of the unknown. This critical and timely book explains how changing demographics, cultural shifts, technological advances and agriculture’s silence all combined to create the perfect storm – a great chasm between those who know, and those who don’t know, agriculture. The ramifications of a poorly-informed consumer base are now becoming clear in our policy debates and consumer-driven business decisions. There is a lot of common ground between the agricultural sector and their consumer base, but each group largely fails to appreciate it, and the consequences of such a divide grow increasingly dire. Drawing on a wide-range of expertise, from leading agricultural researchers to major agribusiness leaders to consumer advocates, Eise and Hodde lay out exactly why communication is so urgently critical to our modern-day agricultural system. They outline the major themes affecting agricultural communication – perception, emotion, technology, science - and what we can do now to improve the debate and safeguard our future food supply for generations to come.This book is suitable for those who study agriculture, environmental economics and mass media and communication.
Author: Adrienne Patrice Lamberti Publisher: Nova Publishers ISBN: 9781594545344 Category : Business & Economics Languages : en Pages : 222
Book Description
The 1990s were a hurricane of change for American farming, and the Beginning Farmer Center (BFC) was caught in the storm. Today's successful farmer must learn modern professional communications to survive in a world of corporate farming, globalisation and government over-regulation. This significant new book presents a cogent analysis of far reaching changes rocking the heartland of America.
Author: P.K. Ramachandran Nair Publisher: Springer Science & Business Media ISBN: 3319031015 Category : Technology & Engineering Languages : en Pages : 144
Book Description
The purpose of this book is to help early career professionals in agriculture and natural resources write their research papers for high-quality journals and present their results properly at professional meetings. Different fields have different conventions for writing style such that the authors of the book have found it difficult to recommend to young scientists in these fields a specific book or source material out of the several that are available as the “go to” guide. Writing a scientific paper is a tedious task even to experienced writers; but it is particularly so for the early career professionals such as students, trainees, scientists and scholars in agriculture and natural resources; the challenge is even more when their first language of communication is not English. This book is targeted mainly to that group.
Author: Dionysis D. Bochtis Publisher: Springer Nature ISBN: 3030841480 Category : Business & Economics Languages : en Pages : 296
Book Description
This volume is the second (II) of four under the main themes of Digitizing Agriculture and Information and Communication Technologies (ICT). The four volumes cover rapidly developing processes including Sensors (I), Data (II), Decision (III), and Actions (IV). Volumes are related to ‘digital transformation” within agricultural production and provision systems, and in the context of Smart Farming Technology and Knowledge-based Agriculture. Content spans broadly from data mining and visualization to big data analytics and decision making, alongside with the sustainability aspects stemming from the digital transformation of farming. The four volumes comprise the outcome of the 12th EFITA Congress, also incorporating chapters that originated from select presentations of the Congress. The first part of this book (II) focuses on data technologies in relation to agriculture and presents three key points in data management, namely, data collection, data fusion, and their uses in machine learning and artificial intelligent technologies. Part 2 is devoted to the integration of these technologies in agricultural production processes by presenting specific applications in the domain. Part 3 examines the added value of data management within agricultural products value chain. The book provides an exceptional reference for those researching and working in or adjacent to agricultural production, including engineers in machine learning and AI, operations management, decision analysis, information analysis, to name just a few. Specific advances covered in the volume: Big data management from heterogenous sources Data mining within large data sets Data fusion and visualization IoT based management systems Data Knowledge Management for converting data into valuable information Metadata and data standards for expanding knowledge through different data platforms AI - based image processing for agricultural systems Data - based agricultural business Machine learning application in agricultural products value chain
Author: Ricky Telg Publisher: Cengage Learning ISBN: 9781111317140 Category : Science Languages : en Pages : 0
Book Description
Packed with real-life illustrations and practical applications, AGRICULTURAL COMMUNICATIONS IN ACTION: A HANDS-ON APPROACH helps students become better equipped as effective communicators. With a high degree of correlation to the AFNR Standards, this exciting First Edition is focused specifically on skills-building and communication concepts. It helps students understand the broad methods utilized in communication--whether it be in journalism, through social media, or in other outlets. With the text's breadth and depth of coverage, students can master communications development concepts quickly and then immediately put them into action. Current communication trends are integrated throughout this practical, how-to text. It also includes insight from real professionals in various agriculture-related industries, illustrating how they tackle communication issues and problems. Communications skills are critical to student success in high school, college, and their careers. By learning and applying the contents of this book, students will be better able to communicate the importance of agriculture to the world around them. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.
Author: Harry A. Carey Publisher: Food & Agriculture Org. ISBN: 9789251043578 Category : Education Languages : en Pages : 164
Book Description
The effectiveness of an extension service relies on the knowledge and communication skills of the field staff who lead discussions with farmers in order to help them identify their own problems and train them in the available solutions. Communication in extension plays an important role in technology transfer, however, many field extension workers are poorly trained in this particular area and also in the development of educational materials. This publication was prepared as a teaching and learning guide for all those working in rural communities. It can be considered as an 'extension methodology tool-box' to train extension field staff in their work at the village level.
Author: Cees Leeuwis Publisher: John Wiley & Sons ISBN: 1118688015 Category : Technology & Engineering Languages : en Pages : 376
Book Description
This important book is the re-titled third edition of the extremely well received and widely used Agricultural Extension (van den Ban & Hawkins, 1988, 1996). Building on the previous editions, Communication for Rural Innovation maintains and adapts the insights and conceptual models of value today, while reflecting many new ideas, angles and modes of thinking concerning how agricultural extension is taught and carried through today. Since the previous edition of the book, the number and type of organisations that apply communicative strategies to foster change and development in agriculture and resource management has become much more varied and this book is aimed at those who use communication to facilitate change in agriculture and resource management. Communication for Rural Innovation is essential reading for process facilitators, communication division personnel, knowledge managers, training officers, consultants, policy makers, extension specialists and managers of agricultural extension or research organisations. The book can also be used as an advanced introduction into issues of communicative intervention at BSc or MSc level.
Author: Kristina Boone
Author: Kristina Boone
Author: Jessica Eise
Author: Adrienne Patrice Lamberti
Author: P.K. Ramachandran Nair
Author: Dionysis D. Bochtis
Author: Ricky Telg
Author: 
Author: Robert C. Hornik
Author: Harry A. Carey
Author: Cees Leeuwis