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Author: Peter Bull Publisher: Routledge ISBN: 1134964048 Category : Psychology Languages : en Pages : 217
Book Description
Social interaction in recent years has become the focus of systematic scientific research in a wide variety of academic disciplines. In Communication under the Microscope, Peter Bull shows how communication has become an object of study in its own right, which can be dissected in the finest detail through the use of film and recording technology. In so doing he provides a clear and valuable introduction into the theory and practice of microanalysis. Bull argues that microanalysis is both a distinctive methodology and a distinctive way of thinking about communication. He then focuses on the two principal elements of face-to-face communication: speech and non-verbal behaviour. Communication in particular social contexts is also addressed with related chapters on gender and politics. Finally, the practical aspects of microanalysis are discussed. This unique and thorough review of microanalysis integrates different approaches and draws together research literature which is often diverse and disparate. Presented in a clear and focused style, this book will be of interest to psychologists, social scientists and all students and researchers in the field of communication. Communication is central to many aspects of human life, yet it has only recently become the focus of systematic scientific investigation within a wide variety of academic disciplines. Communication has now become an object of study in its own right, and can be dissected in the finest detail with the use of recording technology (film, audiotape and videotape). This approach has become known as 'microanalysis', and forms the principal theme of Communication under the Microscope.
Author: Peter Bull Publisher: Routledge ISBN: 1134964048 Category : Psychology Languages : en Pages : 217
Book Description
Social interaction in recent years has become the focus of systematic scientific research in a wide variety of academic disciplines. In Communication under the Microscope, Peter Bull shows how communication has become an object of study in its own right, which can be dissected in the finest detail through the use of film and recording technology. In so doing he provides a clear and valuable introduction into the theory and practice of microanalysis. Bull argues that microanalysis is both a distinctive methodology and a distinctive way of thinking about communication. He then focuses on the two principal elements of face-to-face communication: speech and non-verbal behaviour. Communication in particular social contexts is also addressed with related chapters on gender and politics. Finally, the practical aspects of microanalysis are discussed. This unique and thorough review of microanalysis integrates different approaches and draws together research literature which is often diverse and disparate. Presented in a clear and focused style, this book will be of interest to psychologists, social scientists and all students and researchers in the field of communication. Communication is central to many aspects of human life, yet it has only recently become the focus of systematic scientific investigation within a wide variety of academic disciplines. Communication has now become an object of study in its own right, and can be dissected in the finest detail with the use of recording technology (film, audiotape and videotape). This approach has become known as 'microanalysis', and forms the principal theme of Communication under the Microscope.
Author: Thomas Hager Publisher: Crown ISBN: 1400082145 Category : Science Languages : en Pages : 354
Book Description
In The Demon Under the Microscope, Thomas Hager chronicles the dramatic history of sulfa, the first antibiotic and the drug that shaped modern medicine. The Nazis discovered it. The Allies won the war with it. It conquered diseases, changed laws, and single-handedly launched the era of antibiotics. Sulfa saved millions of lives—among them those of Winston Churchill and Franklin Delano Roosevelt Jr.—but its real effects are even more far reaching. Sulfa changed the way new drugs were developed, approved, and sold; transformed the way doctors treated patients; and ushered in the era of modern medicine. The very concept that chemicals created in a lab could cure disease revolutionized medicine, taking it from the treatment of symptoms and discomfort to the eradication of the root cause of illness. A strange and colorful story, The Demon Under the Microscope illuminates the vivid characters, corporate strategy, individual idealism, careful planning, lucky breaks, cynicism, heroism, greed, hard work, and the central (though mistaken) idea that brought sulfa to the world. This is a fascinating scientific tale with all the excitement and intrigue of a great suspense novel.
Author: William Leiss Publisher: Routledge ISBN: 1135887349 Category : Business & Economics Languages : en Pages : 680
Book Description
Now available in a significantly updated third edition to address new issues such as the Internet and globalization, Social Communication in Advertising remains the most comprehensive historical study of advertising and its function within contemporary society. It traces advertising's influence within three key social domains: the new commodities industry, popular culture, and the mass media that manages the constellation of images that unifies all three. The third edition includes: * discussion of new technologies and issues, from the Internet to globalization * updated and expanded examples and illustrations * revisions throughout to address recent developments in advertising scholarship and the latest trends in advertising practice
Author: Craig Cormick Publisher: CSIRO PUBLISHING ISBN: 1486309836 Category : Science Languages : en Pages : 251
Book Description
Are you wishing you knew how to better communicate science, without having to read several hundred academic papers and books on the topic? Luckily Dr Craig Cormick has done this for you! This highly readable and entertaining book distils best practice research on science communication into accessible chapters, supported by case studies and examples. With practical advice on everything from messages and metaphors to metrics and ethics, you will learn what the public think about science and why, and how to shape scientific research into a story that will influence beliefs, behaviours and policies.
Author: Matthew Cobb Publisher: ISBN: Category : History Languages : en Pages : 362
Book Description
Where do we come from? Where do animals come from? For thousands of years we really had no clue how living things were created -- great thinkers like Aristotle and Plato had attempted to explain what became known as the problem of 'generation', but neither really had the tools or the insight to solve the mystery. The result was a wealth of weird and wonderful ideas about the components necessary to create new life -- blood, 'vapours', strange pulses in the air. Nor did people make intuitive leaps that now seem self-evident: it was widely accepted that animals could breed different species, for example; the notion that two sheep can only make another sheep is a surprisingly modern idea.But all this confusion changed in a flurry of discovery in the mid-seventeenth century. In just a decade, a group of young scientists in Europe, all known to each other and in competition with each other, established the existence first of the human egg and then of the human sperm. At last, the building blocks were in place -- although, in one of the great ironies of science, it would be another 150 years before someone worked out how fertilisation actually took place.Focusing on the personalities and rivalries of this extraordinary period, Matthew Cobb has shed new light not just on an under-reported story of science but on our very nature -- what makes us, and how little we still know about one of the greatest miracles of Nature.
Author: William J. Croft Publisher: World Scientific ISBN: 9810237812 Category : Science Languages : en Pages : 153
Book Description
This is a brief history of the development of microscopy, from the use of beads and water droplets in ancient Greece, through the simple magnifying glass, to the modern compound microscope. The technology and optical theory are developed in a straightforward manner, and this leads to a description and explanation of the most modern technologies in electron microscopy, and scanning electron microscopy as well as the new scanning probe microscopies. A series of very interesting applications of the various microscopic techniques are described. The most recent pioneering techniques in near field and confocal optical microscope technologies are described and evaluated for their future importance.
Author: George Adams Publisher: Good Press ISBN: Category : Fiction Languages : en Pages : 467
Book Description
The microscope has been the root of many scientific discoveries for centuries. Very powerful lenses allow the viewer to see things the naked eye cannot. George Adams dives into the history and invention of the microscope before telling of some of the amazing things you can see with a microscope.
Author: Peter Bull
Author: Peter Bull
Author: Thomas Hager
Author: William Leiss
Author: Craig Cormick
Author: Matthew Cobb
Author: William J. Croft
Author: Daniel Cooper
Author: George Adams
Author: 
Author: Sir Norman Lockyer