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Author: National Academies of Sciences, Engineering, and Medicine Publisher: National Academies Press ISBN: 0309377528 Category : Science Languages : en Pages : 169
Book Description
Chemistry plays a critical role in daily life, impacting areas such as medicine and health, consumer products, energy production, the ecosystem, and many other areas. Communicating about chemistry in informal environments has the potential to raise public interest and understanding of chemistry around the world. However, the chemistry community lacks a cohesive, evidence-based guide for designing effective communication activities. This report is organized into two sections. Part A: The Evidence Base for Enhanced Communication summarizes evidence from communications, informal learning, and chemistry education on effective practices to communicate with and engage publics outside of the classroom; presents a framework for the design of chemistry communication activities; and identifies key areas for future research. Part B: Communicating Chemistry: A Framework for Sharing Science is a practical guide intended for any chemists to use in the design, implementation, and evaluation of their public communication efforts.
Author: National Academies of Sciences, Engineering, and Medicine Publisher: National Academies Press ISBN: 0309377528 Category : Science Languages : en Pages : 169
Book Description
Chemistry plays a critical role in daily life, impacting areas such as medicine and health, consumer products, energy production, the ecosystem, and many other areas. Communicating about chemistry in informal environments has the potential to raise public interest and understanding of chemistry around the world. However, the chemistry community lacks a cohesive, evidence-based guide for designing effective communication activities. This report is organized into two sections. Part A: The Evidence Base for Enhanced Communication summarizes evidence from communications, informal learning, and chemistry education on effective practices to communicate with and engage publics outside of the classroom; presents a framework for the design of chemistry communication activities; and identifies key areas for future research. Part B: Communicating Chemistry: A Framework for Sharing Science is a practical guide intended for any chemists to use in the design, implementation, and evaluation of their public communication efforts.
Author: National Academies of Sciences, Engineering, and Medicine Publisher: National Academies Press ISBN: 0309389046 Category : Political Science Languages : en Pages : 51
Book Description
The U.S. Air Force (USAF) helps defend the United States and its interests by organizing, training, and equipping forces for operations in and through three distinct domains-air, space, and cyberspace. The Air Force concisely expresses its vision as "Global Vigilance, Global Reach, and Global Power for America." Operations within each of these domains are dynamic, take place over large distances, occur over different operational timelines, and cannot be routinely seen or recorded, making it difficult for Airmen, national decision makers, and the American People to visualize and comprehend the full scope of Air Force operations. As a result, the Air Force faces increasing difficulty in succinctly and effectively communicating the complexity, dynamic range, and strategic importance of its mission to Airmen and to the American people. To address this concern, the Chief of Staff of the USAF requested that the National Academies of Sciences, Engineering, and Medicine convene a workshop to explore options on how the Air Force can effectively communicate the strategic importance of the Service, its mission, and the role it plays in the defense of the United States. Participants worked to address the issues that a diverse workforce encompassing a myriad of backgrounds, education, and increasingly diverse current mission sets drives the requirement for a new communication strategy. The demographics of today's Air Force creates both a unique opportunity and a distinct challenge to Air Force leadership as it struggles to communicate its vision and strategy effectively across several micro-cultures within the organization and to the general public. This report summarizes the presentations and discussions from the workshop.
Author: Jim Macnamara Publisher: Routledge ISBN: 1315391961 Category : Social Science Languages : en Pages : 405
Book Description
Evaluating Public Communication addresses the widely reported lack of rigorous outcome and impact-oriented evaluation in advertising; public relations; corporate, government, political and organizational communication and specialist fields, such as health communication. This transdisciplinary analysis integrates research literature from each of these fields of practice, as well as interviews, content analysis and ethnography, to identify the latest models and approaches. Chapters feature: • a review of 30 frameworks and models that inform processes for evaluation in communication, including the latest recommendations of industry bodies, evaluation councils and research institutes in several countries; • recommendations for standards based on contemporary social science research and industry initiatives, such as the IPR Task Force on Standards and the Coalition for Public Relations Research Standards; • an assessment of metrics that can inform evaluation, including digital and social media metrics, 10 informal research methods and over 30 formal research methods for evaluating public communication; • evaluation of public communication campaigns and projects in 12 contemporary case studies. Evaluating Public Communication provides clear guidance on theory and practice for students, researchers and professionals in PR, advertising and all fields of communication.
Author: June Lennie Publisher: Routledge ISBN: 1136155147 Category : Business & Economics Languages : en Pages : 210
Book Description
Evaluating Communication for Development presents a comprehensive framework for evaluating communication for development (C4D). This framework combines the latest thinking from a number of fields in new ways. It critiques dominant instrumental, accountability-based approaches to development and evaluation and offers an alternative holistic, participatory, mixed methods approach based on systems and complexity thinking and other key concepts. It maintains a focus on power, gender and other differences and social norms. The authors have designed the framework as a way to focus on achieving sustainable social change and to continually improve and develop C4D initiatives. The benefits and rigour of this approach are supported by examples and case studies from a number of action research and evaluation capacity development projects undertaken by the authors over the past fifteen years. Building on current arguments within the fields of C4D and development, the authors reinforce the case for effective communication being a central and vital component of participatory forms of development, something that needs to be appreciated by decision makers. They also consider ways of increasing the effectiveness of evaluation capacity development from grassroots to management level in the development context, an issue of growing importance to improving the quality, effectiveness and utilisation of monitoring and evaluation studies in this field. The book includes a critical review of the key approaches, methodologies and methods that are considered effective for planning evaluation, assessing the outcomes of C4D, and engaging in continuous learning. This rigorous book is of immense theoretical and practical value to students, scholars, and professionals researching or working in development, communication and media, applied anthropology, and evaluation and program planning.
Author: Rosalie T. Torres Publisher: SAGE Publications ISBN: 1544334354 Category : Social Science Languages : en Pages : 388
Book Description
"Rosalie Torres, Hallie Preskill and Mary Piontek have furnished a text that is not only thorough, but also easily accessible to both the beginner and the experienced practitioner alike. Not only are they masters at writing with jargon-free clarity, what they have to say demonstrates their apparent underlying methodological grasp of the field. They have succeeded in practicing what they preach." —John Scougall, Western Australia Institute for Sustainable Technology and Policy at Murdoch University "[This is] a book that addresses some of the overlooked, taken-for-granted aspects involved with the planning, conducting, and reporting of good evaluation. This book helps evaluators improve the utilization of evaluation results by using an ongoing, integrative collaborative learning approach with project stakeholders. Through the use of collaborative techniques and emphasis on various communicating and reporting formats, evaluators gain knowledge and skills that will assist them in helping organizations learn, grow, and improve." —Steven R. Aragon, Human Resource Education, University of Illinois at Urbana-Champaign "This is among the most thorough and practically applicable texts written about communicating and reporting evaluation findings. The additions of the new sections in this edition reflect the changing nature of work-related communication in general, of which evaluators need to be aware and take advantage. This is a significant contribution to our practice." —Jennifer Martineau, Center for Creative Leadership Do your communicating and reporting strategies seem outdated? Are you looking for ways to communicate more effectively? The Second Edition of Evaluation Strategies for Communicating and Reporting: Enhancing Learning in Organizations helps full-time evaluators and those with evaluation responsibilities successfully plan, conduct, communicate, and report the findings of evaluations using creative techniques. This comprehensive book is designed to help evaluators facilitate understanding, learning, and evaluation use among individuals, groups, and organizations by communicating and reporting more effectively. It guides the reader through the phases of an evaluation, from early planning stages through the final reporting and follow-up. Evaluation Strategies for Communicating and Reporting has been thoroughly revised and updated creating 75% new material and 34 new case examples. The Second Edition provides worksheets and instructions for creating a detailed communicating and reporting plan based on audience needs and characteristics. Authors Rosalie T. Torres, Hallie Preskill, and Mary E. Piontek cover advances in technology including Web site communications, Web and videoconferencing, and Internet chat rooms. Also mentioned are several additional topics for consideration, including communicating and reporting for diverse audiences and for multi-site evaluations. This book is intended for graduate program evaluation students in departments of education, public policy, and organizational studies. Managers, researchers, practitioners and anyone responsible for designing, conducting, or managing evaluations will find this book invaluable. New to this Edition: New creative coverage of communicating and reporting techniques by way of photography, cartoons, poetry, and drama in formative evaluations New coverage of how to communicate evaluation processes and interim findings to stakeholders during the evaluation New coverage of the use of technology in communicating and reporting evaluations, illustrated with examples, and complimented by guidelines, tips, and cautions for using these high-tech formats Actual examples from well-known evaluators that illustrate various communicating and reporting techniques A recap of how the latest information on learning processes mediates the way that readers and stakeholders assimilate and use information
Author: Vilma Luoma-aho Publisher: John Wiley & Sons ISBN: 111926314X Category : Language Arts & Disciplines Languages : en Pages : 517
Book Description
A multidisciplinary collection on global public entity strategic communication Research into public sector communication investigates the interaction between public and governmental entities and citizens within their sphere of influence. Today’s public sector organizations are operating in environments where people receive their information from multiple sources. Although modern research demonstrates the immense impact public entities have on democracy and societal welfare, communication in this context is often overlooked. Public sector organizations need to develop “communicative intelligence” in balancing their institutional agendas and aims of public engagement. The Handbook of Public Sector Communication is the first comprehensive volume to explore the field. This timely, innovative volume examines the societal role, environment, goals, practices, and development of public sector strategic communication. International in scope, this handbook describes and analyzes the contexts, policies, issues, and questions that shape public sector communication. An interdisciplinary team of leading experts discusses diverse subjects of rising importance to public sector, government, and political communication. Topics include social exchange relationships, crisis communication, citizen expectations, measuring and evaluating media, diversity and inclusion, and more. Providing current research and global perspectives, this important resource: Addresses the questions public sector communicators face today Summarizes the current state of public sector communication worldwide Clarifies contemporary trends and practices including mediatization, citizen engagement, and change and expectation management Addresses global challenges and crises such as corruption and bureaucratic roadblocks Provides a framework for measuring communication effectiveness Requiring minimal prior knowledge of the field, The Handbook of Public Sector Communication is a valuable tool for academics, students, and practitioners in areas of public administration, public management, political communication, strategic and organizational communication, and related fields such as political science, sociology, marketing, journalism, and globalization studies.
Author: Richard A. Krueger Publisher: SAGE ISBN: 9780761920717 Category : Medical Languages : en Pages : 238
Book Description
`I read this book in a single sitting. It is written in an enthusiastic, helpful and clear style that held my attention, and made me want to read what came next. I shall read it again in a single sitting - probably more than once. For it offers common-sense advice about planning and running focus groups which I will want to revisit′ - British Journal of Education Technology The Third Edition of the `standard′ for learning how to conduct a focus group contains: a new chapter comparing and contrasting market research, academic, nonprofit and participatory approaches to focus group research; expanded descriptions on how to plan focus group studies and do the analysis, including step-by-step procedures; examples of questions that ask participants to do more than just discuss, and suggestions on how to answer questions about your focus group research.
Author: Rachel Barker Publisher: Juta and Company Ltd ISBN: 9780702166648 Category : Business & Economics Languages : en Pages : 460
Book Description
This works adopts a multidisciplinary approach to corporate communication, including management communication, public relations, organizational behavior and change, marketing communication, and advertising. The many-faceted approach adopts the perspective of a practicing communications professional, emphasizes corporate branding, and focuses on an integrated approach to communication.
Author: Oscar A. García Publisher: Routledge ISBN: 042965054X Category : Business & Economics Languages : en Pages : 173
Book Description
Written by a team of expert practitioners at the Independent Office of Evaluation of International Fund for Agricultural Development (IFAD), this book gives an insight into the implications of new and emerging technologies in development evaluation. Growing technologies such as big data analytics, machine learning and remote sensing present new opportunities for development practitioners and development evaluators, particularly when measuring indicators of the Sustainable Development Goals. The volume provides an overview of information and communication technologies (ICTs) in the context of evaluation, looking at the theory and practice, and discussing how the landscape may unfold. It also considers concerns about privacy, ethics and inclusion, which are crucial issues for development practitioners and evaluators working in the interests of vulnerable populations across the globe. Among the contributions are case studies of seven organizations using various technologies for data collection, analysis, dissemination and learning. This valuable insight into practice will be of interest to researchers, practitioners and policymakers in development economics, development policy and ICT.
Author: Dr. Shubhada Deshpande Publisher: KY Publications ISBN: 9392760116 Category : Language Arts & Disciplines Languages : en Pages : 178
Book Description
The Manuscript prepared with the aim to explore the possibilities of correlation between communication strategies and interactional skills. I am glad to share the analysis and results of the research exercise conducted with the help of my 40 students who, though expressed their happiness over having experienced motivation towards English speaking throughout the study, actually made the whole journey of research possible. I am optimistic towards further implications of the study as I am sure the clusters of communication strategies and interactional skills observed as a part of my study can be further explored as the pathway to improved speaking skills of the ESL learners.
Author: National Academies of Sciences, Engineering, and Medicine
Author: National Academies of Sciences, Engineering, and Medicine
Author: National Academies of Sciences, Engineering, and Medicine
Author: Jim Macnamara
Author: June Lennie
Author: Rosalie T. Torres
Author: Vilma Luoma-aho
Author: Richard A. Krueger
Author: Rachel Barker
Author: Oscar A. García
Author: Dr. Shubhada Deshpande