Communicating Science Effectively PDF Download

Author: National Academies of Sciences, Engineering, and Medicine
Publisher: National Academies Press
ISBN: 0309451051
Category : Science
Languages : en
Pages : 153

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Book Description
Science and technology are embedded in virtually every aspect of modern life. As a result, people face an increasing need to integrate information from science with their personal values and other considerations as they make important life decisions about medical care, the safety of foods, what to do about climate change, and many other issues. Communicating science effectively, however, is a complex task and an acquired skill. Moreover, the approaches to communicating science that will be most effective for specific audiences and circumstances are not obvious. Fortunately, there is an expanding science base from diverse disciplines that can support science communicators in making these determinations. Communicating Science Effectively offers a research agenda for science communicators and researchers seeking to apply this research and fill gaps in knowledge about how to communicate effectively about science, focusing in particular on issues that are contentious in the public sphere. To inform this research agenda, this publication identifies important influences â€" psychological, economic, political, social, cultural, and media-related â€" on how science related to such issues is understood, perceived, and used.

Author: Temba Munsaka
Publisher: GRIN Verlag
ISBN: 3656862958
Category : Business & Economics
Languages : en
Pages : 23

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Book Description
Research Paper (undergraduate) from the year 2013 in the subject Communications - Media Economics, Media Management, grade: A, ( Atlantic International University ), course: PhD Project Management, language: English, abstract: Communication is essentially a discipline concerned with the exchange and flow of information and ideas from one person to another. Distilled to its bare essentials communication involves a sender transmitting an idea, information, or feeling to a receiver who is able to understand what has been communicated . Effective communication thus occurs only when the receiver understands the exact information or idea that the sender intended to convey. Thus communication as a discipline seeks to understand the impact of messages on human behavior and in the contest of this paper emphasis is human behavior within an organizational setting . Communication as a discipline includes the study of communication in interpersonal relationships, groups and organizations. There is no denying that communication is a complex discipline as it involves the study of how a sender encodes information to be transmitted, how a receiver decodes received data, barriers to communication which are the influences in the environment that affect the whole process of how information is communicated. This paper seeks to examine the complex discipline of communication focusing on the communication cycle, nonverbal communication and the barriers that hinder effective communication within an organizational setting.

Author: Michael J. Albers
Publisher: Routledge
ISBN: 0805849920
Category : Computers
Languages : en
Pages : 263

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Book Description
Offers analysis and design considerations for the presentation of complex and technical information on Web sites, using a theory that deals with highly complex issues and user goals. For scholars, researchers, and students in technical communication, information design, and human-computer interaction.

Author: David E. Nelson (M.D.)
Publisher:
ISBN: 019538153X
Category : Health & Fitness
Languages : en
Pages : 340

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Book Description
The demand for health information continues to increase, but the ability of health professionals to provide it clearly remains variable. The aim of this book is (1) to summarize and synthesize research on the selection and presentation of data pertinent to public health, and (2) to provide practical suggestions, based on this research summary and synthesis, on how scientists and other public health practitioners can better communicate data to the public, policy makers, and the press in typical real-world situations. Because communication is complex and no one approach works for all audiences, the authors emphasize how to communicate data "better" (and in some instances, contrast this with how to communicate data "worse"), rather than attempting a cookbook approach. The book contains a wealth of case studies and other examples to illustrate major points, and actual situations whenever possible. Key principles and recommendations are summarized at the end of each chapter. This book will stimulate interest among public health practitioners, scholars, and students to more seriously consider ways they can understand and improve communication about data and other types of scientific information with the public, policy makers, and the press. Improved data communication will increase the chances that evidence-based scientific findings can play a greater role in improving the public's health.

Author: Michael Albers
Publisher: CRC Press
ISBN: 1439828954
Category : Computers
Languages : en
Pages : 392

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Book Description
Why do enterprise systems have complicated search pages, when Google has a single search box that works better? Why struggle with an expense reimbursement system that is not as easy as home accounting software? Although this seems like comparing apples to oranges, as information and communication technologies increasingly reach into every industry

Author: Chip Heath
Publisher: Random House
ISBN: 1588365964
Category : Business & Economics
Languages : en
Pages : 336

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Book Description
NEW YORK TIMES BESTSELLER • The instant classic about why some ideas thrive, why others die, and how to make your ideas stick. “Anyone interested in influencing others—to buy, to vote, to learn, to diet, to give to charity or to start a revolution—can learn from this book.”—The Washington Post Mark Twain once observed, “A lie can get halfway around the world before the truth can even get its boots on.” His observation rings true: Urban legends, conspiracy theories, and bogus news stories circulate effortlessly. Meanwhile, people with important ideas—entrepreneurs, teachers, politicians, and journalists—struggle to make them “stick.” In Made to Stick, Chip and Dan Heath reveal the anatomy of ideas that stick and explain ways to make ideas stickier, such as applying the human scale principle, using the Velcro Theory of Memory, and creating curiosity gaps. Along the way, we discover that sticky messages of all kinds—from the infamous “kidney theft ring” hoax to a coach’s lessons on sportsmanship to a vision for a new product at Sony—draw their power from the same six traits. Made to Stick will transform the way you communicate. It’s a fast-paced tour of success stories (and failures): the Nobel Prize-winning scientist who drank a glass of bacteria to prove a point about stomach ulcers; the charities who make use of the Mother Teresa Effect; the elementary-school teacher whose simulation actually prevented racial prejudice. Provocative, eye-opening, and often surprisingly funny, Made to Stick shows us the vital principles of winning ideas—and tells us how we can apply these rules to making our own messages stick.

Author: Suzana Sukovic
Publisher: Chandos Publishing
ISBN: 0081009011
Category : Education
Languages : en
Pages : 176

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Book Description
Transliteracy in Complex Information Environments considers this relatively new concept, which has attracted a great deal of interest in the library and information field, particularly among practitioners. The notion of transliteracy arises in the context of increasingly complex information and communication environments characterised by multimodality and new roles of creators and consumers. Transliteracy concerns the ability to apply and transfer a range of skills and contextual insights to a variety of settings. Rather than focusing on any one skillset or technology, transliteracy is about fluidity of movement across a range of contexts. This book is concerned with processes of learning and knowledge creation. An understanding of transliteracy emergesfrom research data gathered in university and high school settings. Transliteracy is considered in relation to other literacies as an overarching framework. Applications in education and lifelong learning are discussed. Social aspects of transliteracy are considered in relation to academic cultures and broader social trends, particularly hybrid cultures - Provides an overarching model of transliteracy based on the well-established information literacy - Relates to a number of professional and academic fields, such as library and information, education, communication, media, and cultural studies - Integrates both professional and academic perspectives

Author: Anamaria Berea
Publisher: BoD – Books on Demand
ISBN: 1789857791
Category : Language Arts & Disciplines
Languages : en
Pages : 100

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Book Description
This book is an interdisciplinary effort to understand the evolution of communication from cells to societies, both in living organisms and in non-living ones, such as designed or emergent systems from socio-technological innovations (i.e., digital communication, institutional communication). It aims to provide better understanding of the universal versus contextual patterns of communication that we can potentially classify and identify if we look deeper into the history and evolution of this phenomenon at large. Novel research from a variety of disciplines, such as information theory, biology, linguistics, culture and social science that take a complex perspective is being explored, for an integrated understanding of what communication is at a fundamental level.

Author: Raya Fidel
Publisher: MIT Press
ISBN: 0262300702
Category : Computers
Languages : en
Pages : 365

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Book Description
A fresh research approach that bridges the study of human information interaction and the design of information systems. Human information interaction (HII) is an emerging area of study that investigates how people interact with information; its subfield human information behavior (HIB) is a flourishing, active discipline. Yet despite their obvious relevance to the design of information systems, these research areas have had almost no impact on systems design. One issue may be the contextual complexity of human interaction with information; another may be the difficulty in translating real-life and unstructured HII complexity into formal, linear structures necessary for systems design. In this book, Raya Fidel proposes a research approach that bridges the study of human information interaction and the design of information systems: cognitive work analysis (CWA). Developed by Jens Rasmussen and his colleagues, CWA embraces complexity and provides a conceptual framework and analytical tools that can harness it to create design requirements. CWA offers an ecological approach to design, analyzing the forces in the environment that shape human interaction with information. Fidel reviews research in HIB, focusing on its contribution to systems design, and then presents the CWA framework. She shows that CWA, with its ecological approach, can be used to overcome design challenges and lead to the development of effective systems. Researchers and designers who use CWA can increase the diversity of their analytical tools, providing them with an alternative approach when they plan research and design projects. The CWA framework enables a collaboration between design and HII that can create information systems tailored to fit human lives.

Author: Guiseppe Getto
Publisher: Routledge
ISBN: 0429574983
Category : Language Arts & Disciplines
Languages : en
Pages : 212

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Book Description
Content Strategy in Technical Communication provides a balanced, comprehensive overview of the current state of content strategy within the field of technical communication while showcasing groundbreaking work in the field. Emerging technologies such as content management systems, social media platforms, open source information architectures, and application programming interfaces provide new opportunities for the creation, publication, and delivery of content. Technical communicators are now sometimes responsible for such diverse roles as content management, content auditing, and search engine optimization. At the same time, we are seeing remarkable growth in jobs devoted to these other content-centric skills. This book provides a roadmap including best practices, pedagogies for teaching, and implications for research in these areas. It covers elements of content strategy as diverse as "Editing Content for Global Reuse" and "Teaching Content Strategy to Graduate Students with Real Clients," while giving equal weight to professional best practices and to pedagogy for content strategy. This book is an essential resource for professionals, students, and scholars throughout the field of technical communication.