Les mots-clés de la communication des entreprises PDF Download

Author: Joëlle Rouanet-Laplace
Publisher: Editions Bréal
ISBN: 9782842918293
Category : Business communication
Languages : en
Pages : 164

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Publisher: BRILL
ISBN: 9004484523
Category : Language Arts & Disciplines
Languages : en
Pages : 240

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Book Description
In this volume researchers from American and European universities and institutes present their recent research on 'Functional Communication Quality'. Functional refers to the purposes of the communication process. The relations between these purposes and the best way to describe them, are some of the topics discussed. Communication refers to a complex interactive process. Relevant variables include the speech act of the participants, features of the message, chosen channel, moment, duration, frequency, environment. The participants in this process are individuals and groups as well as organizations and parts of organizations. Quality can be described from several points of view: a technical point of view with efficiency as its goal, an operative point of view which aims for effectiveness or an aesthetic point of view. This volume shows that a multi-perspective approach to Functional Communication Quality (FCQ) is the only way to obtain a better insight into this area of communication studies. The papers are grouped in four different chapters, each dealing with a different perspective on the theme: • FCQ in an organizational context; • FCQ and research methods; • FCQ and text analysis; • FCQ and electronic tools. The book also contains an overview of organizational communication research in France and Spain. This volume will be of interest to a broad audience of researchers and students in the field of organizational communication studies and the field of writing studies, communication consultants and communication managers, professional writers and software engineers.

Author: Anna Rogala
Publisher: Springer
ISBN: 1137547030
Category : Business & Economics
Languages : en
Pages : 277

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This book showcases an interdisciplinary and comprehensive study of the issues related to communication in corporate environments. Including perspectives from psychology, sociology and management science, Communication in Organizational Environments analyzes original quantitative and qualitative research, and determines the functions, objectives and conditions of effective internal communication. In this book, the authors bridge the gap in the literature on the management of corporate internal communication, and provide a tool for measuring communication effectiveness. Useful as a guide for internal communication managers in various organizations, this book is also important reading for academics in corporate communication, public relations, corporate management and behaviour, and human resource management.

Author:
Publisher: Editions Bréal
ISBN: 274952265X
Category :
Languages : en
Pages : 226

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Author: Garnier Alain
Publisher: Lavoisier
ISBN: 2746279843
Category :
Languages : en
Pages : 274

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Après avoir envahi le web, les réseaux sociaux partent désormais à la conquête de l'entreprise. Ces nouveaux outils se révèlent être de véritables leviers stratégiques au service des organisations. Cet ouvrage analyse les enjeux de cette nouvelle mutation pour les entreprises. Il pose les questions-clés avant d'envisager un projet de réseau social d'entreprise (RSE) et la méthodologie de mise en place qui l'accompagne. Les changements imposés par son implémentation sont étudiés dans leur dimension technique (système d'information) et dans leur dimension humaine (accompagnement, conduite du changement auprès des utilisateurs et questions juridiques). Le réseau social d'entreprise présente également différents retours d'expérience et dresse un panorama des principaux éditeurs et de leur solution, apportant ainsi des exemples concrets et des pistes de réflexion nécessaires à l'appréhension de ces nouveaux usages d'entreprise.

Author: Annie Delhome
Publisher: Editions Bréal
ISBN: 2749525187
Category :
Languages : en
Pages : 194

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Author: European Federation of National Institutions for Language. Conference
Publisher: Peter Lang
ISBN: 9783631588031
Category : Business & Economics
Languages : en
Pages : 214

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The linguistic domains of business and commerce are especially affected by the economic and communicative globalization. Since language use in these domains has an impact on the use of a language in other domains, the future development of the European languages will not mainly depend on language-internal processes, but will increasingly be influenced by the use of English as the international vehicular language. The present development in Europe is discussed in several overview articles and a series of reports on the specific situation in various European countries. In addition, the Lisbon Resolution of EFNIL, pointing at the advantages of multilingualism in international business, is presented in 26 languages including the 23 official languages of the European Union. It calls the EU and its members to acknowledge languages as key factors for economic success, also from the perspective of consumers and workers.

Author: Jean-Claude Dufour
Publisher: Presses Université Laval
ISBN: 9782763775234
Category : Business & Economics
Languages : en
Pages : 604

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Author: MORANA Joëlle
Publisher: Lavoisier
ISBN: 2746295105
Category : Business logistics
Languages : en
Pages : 226

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La mondialisation, la question environnementale et les mutations de la société imposent à chaque entreprise d’être toujours innovante, tant sur le plan technologique qu’organisationnel. La modernisation de la chaîne d’approvisionnement constitue la suite logique de l’évolution de la logistique d’entreprise depuis les années 1950. Cet ouvrage présente les éléments nécessaires à la mise en place d’une logistique durable : - la prise en compte de la dimension économique qui met en exergue les poids et rôle des connexions intra et inter-organisationnelles. C’est la remise en cause des notions de logistique amont, interne, aval, de mutualisation des transports, de prestations logistiques, de traçabilité et de systèmes d’information ; - la dimension environnementale qui s’intéresse à des aspects tels que l’éco-conception, la re-production, la gestion des déchets, la logistique des retours ou encore le transport « vert » ; - la dimension sociale/sociétale qui permet de poser un regard sur les ressources humaines internes et externes. Pour assurer une bonne mesure de la performance, La logistique durable propose l’élaboration d’un tableau de bord logistique.

Author: Philippe Malaval
Publisher: Springer Science & Business Media
ISBN: 1461517370
Category : Business & Economics
Languages : en
Pages : 410

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Book Description
Strategy and Management of Industrial Brands is the first book devoted to business-to-business products and services. Looking at numerous companies, this book defines two brand objectives that are specific to the industrial and service sectors and which must be added to the traditional functions of branding: the minimization of risk as perceived by buyers, and the facilitation of the customer company's performance by the supplier brand. Different ways of classifying brands are suggested, providing a better understanding of brand strategies adopted by business-to-business companies, as well as new concepts such as brand `printability', `visibility', and `purchaseability'. Five major brand categories are dealt with in separate chapters: -entering goods brands; -intermediary equipment goods brands; -equipment goods brands; -business-to-business service brands; and -industrial distributor brands. From a practical point of view, the aim of the book is to address the main concerns of managers: How to create and protect brands? What type of visual identity is appropriate? How to manage international brands? An analysis of 1,500 industrial brands as well as 40 case studies are included in this book. These brands are used in both the industrial (automotive, building, aeronautics, IT, etc.) and consumer sectors (clothing, electronics, food packaging, telecommunications, etc.). This book has been written for professors and students of universities and business schools, as well as managers and people working in industry or the service sector.