Author: Rob Anderson Publisher: Bedford/St. Martin's ISBN: 9780312250805 Category : Language Arts & Disciplines Languages : en Pages : 399
Book Description
A perfect core text for introduction to communication or communication theory classes, Questions of Communication puts theory into context by using an accessible question and answer format — each chapter begins with a topical question and then shows students how different theories have sought to answer it.
Author: Deirdre Breakenridge Publisher: Routledge ISBN: 1351863002 Category : Business & Economics Languages : en Pages : 197
Book Description
This book provides students and professionals with practical answers to important career and communication questions, helping them to communicate successfully in a business setting. Communication expert, Deirdre Breakenridge, examines the ways in which professionals can make the most of their careers in a fast-changing media landscape, offering advice on how new and seasoned executives can utilize and adapt to the latest modes of communication. The author breaks down the eight most critical areas for professionals seeking to develop their communication skills, opening with essentials that will prove useful in any setting. She then details the ways in which organizations can adapt to changes in technology and consumer behavior to improve relationships, social media presence, and brand recognition. The easy to follow question–answer format walks readers through the most pressing, confusing, and frequently asked questions about successful communication with plenty of advice and examples for a better learning experience. Covering traditional business communication topics like partnerships and storytelling, the book also includes material on digital and social media channels as well as a chapter on giving back as a mentor. "Experts Weigh In" boxes feature advice from other top professionals, exposing the reader to multiple perspectives from the field. Grounded in decades of experience, Answers for Modern Communicators will benefit all students getting ready to enter the workforce as well as professionals looking to enhance their communication skills.
Author: Joshua Greenberg Publisher: ISBN: 9780176104221 Category : Mass media Languages : en Pages : 359
Book Description
Communication in Question presents accessible, engaging and competing position papers by leading Canadian scholars, activists, journalists and other professional on topics and debates currently confronting the fields of communication and media studies. This ground-up Canadian text is designed foremost as a tool for generating small group discussion and debates on topics confronting communication and media studies. The topics are organized to address a cross-section of five dominant themes, ranging from the general to the particular: Communication & Canadian Society, Media & Social Issues, Technology & Everyday Life, Regulation & the Cultural Industries; and Entertainment & Popular Culture. Issues covered include: Do we need a public broadcaster (the CBC) in Canada? Is American news bad for Canadians? Do violent video games make violent children? Can video surveillance protect us from terror? Should Canada censor shock jocks? Does CanCon promote Canadian music? Has reality TV gone too far? This text will help you generate student-focused, in-class debates about the connection between the key issues in the discipline and your students? everyday lives.
Author: Iliyana Stareva Publisher: John Wiley & Sons ISBN: 1119462274 Category : Business & Economics Languages : en Pages : 188
Book Description
The digital era’s new consumer demands a new approach to PR Inbound PR is the handbook that can transform your agency’s business. Today’s customer is fundamentally different, and traditional PR strategies are falling by the wayside. Nobody wants to feel “marketed to;” we want to make our own choices based on our own research and experiences online. When problems arise, we demand answers on social media, directly engaging the company in front of a global audience. We are the most empowered, sophisticated customer base in the history of PR, and PR professionals must draw upon an enormous breadth of skills and techniques to serve their clients’ interests. Unfortunately, those efforts are becoming increasingly ephemeral and difficult to track using traditional metrics. This book merges content and measurement to give today’s PR agencies a new way to build brands, evaluate performance and track ROI. The ability to reach the new consumer, build the relationship, and quantify the ROI of PR services allows you to develop an inbound business and the internal capabilities to meet and exceed the needs of the most demanding client. In this digital age of constant contact and worldwide platforms, it’s the only way to sustainably grow your business and expand your reach while bolstering your effectiveness on any platform. This book shows you what you need to know, and gives you a clear framework for putting numbers to reputation. Build brand awareness without “marketing to” the audience Generate more, higher-quality customer or media leads Close the deal and nurture the customer or media relationship Track the ROI of each stage in the process Content is the name of the game now, and PR agencies must be able to prove their worth or risk being swept under with obsolete methods. Inbound PR provides critical guidance for PR growth in the digital era, complete with a practical framework for stimulating that growth.
Author: Tomas Kačerauskas Publisher: Springer Nature ISBN: 3030411060 Category : Philosophy Languages : en Pages : 297
Book Description
This book takes the form of a dialogue. It presents two authors, specialized in the phenomenologу, posing questions to each other and offering complex answers for critical discussion. The book includes both presentation of different communication schools and philosophizing on the issues of communication. The authors debate numerous topics by providing the definition and etymology of communication, examining the limits of communication, and using a poli-logical base of communication. The issue which pervades all domains is that of mediation: how things, such as identities, styles, and bodies are mediated by culture, history, and tradition, and what the limits are of such mediation. This question leads to more complex issues of “mediated mediations” such that an explication of one medium is framed by another medium, leading to a question of meta-language as a fundamental, unmediated medium. This involves some fine points of mediation: perspectivity, discursivity, ethics of communication, ideology, private and public. Throughout the mutual, interrogative dialogue, the authors touch upon, but avoid the daunting commitment to, a theory of metacommunication, as well as the “transcendental” problematic of accessing the numerous theoretical, thematic, and historical aspects of communication.
Author: Georgette Wang Publisher: Routledge ISBN: 1136935371 Category : Language Arts & Disciplines Languages : en Pages : 552
Book Description
The rise of postmodern theories and pluralist thinking has paved the way for multicultural approaches to communication studies and now is the time for decentralization, de-Westernization, and differentiation. This trend is reflected in the increasing number of communication journals with a national or regional focus. Alongside this proliferation of research output from outside of the mainstream West, there is a growing discontent with communication theories being “Westerncentric”. Compared with earlier works that questioned the need to distinguish between the Western and the non-Western, and to build “Asian” communication theories, there seems to be greater assertiveness and determination in searching for and developing theoretical frameworks and paradigms that take consideration of, and therefore are more relevant to, the cultural context in which research is accomplished. This path-breaking book moves beyond critiquing “Westerncentrism” in media and communication studies by examining where Eurocentrism has come from, how is it reflected in the study of media and communication, what the barriers and solutions to de-centralizing the production of theories are, and what is called for in order to establish Asian communication theories.
Author: Martin Buber Publisher: A&C Black ISBN: 9780826476937 Category : Philosophy Languages : en Pages : 110
Book Description
'The publication of Martin Buber's I and Thou was a great event in the religious life of the West.' Reinhold Niebuhr Martin Buber (1897-19) was a prolific and influential teacher and writer, who taught philosophy at the Hebrew University in Jerusalem from 1939 to 1951. Having studied philosophy and art at the universities of Vienna, Zurich and Berlin, he became an active Zionist and was closely involved in the revival of Hasidism. Recognised as a landmark of twentieth century intellectual history, I and Thou is Buber's masterpiece. In this book, his enormous learning and wisdom are distilled into a simple, but compelling vision. It proposes nothing less than a new form of the Deity for today, a new form of human being and of a good life. In so doing, it addresses all religious and social dimensions of the human personality. Translated by Ronald Gregor Smith>
Author: Laurie Kelly McCorry Publisher: Jones & Bartlett Learning ISBN: 1284219992 Category : Medical Languages : en Pages : 273
Book Description
Communication Skills for the Healthcare Professional, Enhanced Second Edition is a practical guide that covers essential verbal and nonverbal communication skills you need to become a strong communicator.
Author: Tina Seelig Publisher: Harper Collins ISBN: 0062098683 Category : Self-Help Languages : en Pages : 161
Book Description
Imaginative. Innovative. Ingenious. These words describe the visionaries we all respect and admire. And they can describe you, too. Contrary to common belief, creativity is not a gift some of us are born with. It is a skill that all of us can learn. International bestselling author and award-winning Stanford University educator Tina Seelig has worked with some of the business world’s best and brightest, who are now among the decision-makers at companies such as Google, Genentech, IBM, and Cisco. In inGenius she expertly demystifies creativity, offering a set of tools and guidelines that anyone can use. A fantastic resource for everyone wanting to achieve their ambitions, and for readers of Jason Fried’s Rework, and Seth Godin’s Poke the Box.
Author: Rob Anderson
Author: Deirdre Breakenridge
Author: Rupert Eales-White
Author: Joshua Greenberg
Author: Iliyana Stareva
Author: Tomas Kačerauskas
Author: Georgette Wang
Author: Martin Buber
Author: Laurie Kelly McCorry
Author: Tina Seelig