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Author: Lydia Prexl Publisher: UVK Verlag ISBN: 3739882182 Category : Business & Economics Languages : en Pages : 356
Book Description
Turning communication into your start-up's biggest asset Nine out of ten startups fail. One cause of failre is bad communication - both externally and internally. Yet there is little systematic advice on how startups and scale-ups can overcome this challenge and inspire all stakeholders around the company's vision, values, and offering. This book closes this gap - with seventy experts sharing their learnings and experiences. It is a guide for all curious to learn more about how to win customers, investors and new talent through a convincing narrative, covering external, internal, social media and leadership communication.
Author: Lydia Prexl Publisher: UVK Verlag ISBN: 3739882182 Category : Business & Economics Languages : en Pages : 356
Book Description
Turning communication into your start-up's biggest asset Nine out of ten startups fail. One cause of failre is bad communication - both externally and internally. Yet there is little systematic advice on how startups and scale-ups can overcome this challenge and inspire all stakeholders around the company's vision, values, and offering. This book closes this gap - with seventy experts sharing their learnings and experiences. It is a guide for all curious to learn more about how to win customers, investors and new talent through a convincing narrative, covering external, internal, social media and leadership communication.
Author: Beaulah Kosmatka Publisher: Independently Published ISBN: Category : Languages : en Pages : 32
Book Description
When you have a great idea and turn this into a business venture, it can be the most exciting and daunting experience to make it successful. Startups can primarily find it challenging, as limited resources mean, as the owner, you have to take more of the responsibility while completing everyday tasks. One of the main areas to focus on in any small business is communication. Without effective interaction and positive relationships, you can soon start to find running your new business a struggle. This book is the essential communications handbook for startups. In clear, easy-to-understand language, authors deliver a step-by-step approach that will help your venture use communication to thrive from Day One while sidestepping catastrophe along the way. Buy this book now.
Author: Linjuan Rita Men Publisher: Routledge ISBN: 1000028143 Category : Business & Economics Languages : en Pages : 178
Book Description
This book presents a comprehensive guide for public relations and strategic communication professionals and entrepreneurs to effectively manage the communication aspects of startups in the context of business in China. Drawing on interdisciplinary theories, current issues, and updated research evidence obtained from entrepreneurs and startup leaders in China, this concise volume provides research-based insights on the best practices for public relations and strategic communication in the unique context of startups. It addresses relationships with stakeholders, public relations practice, leadership communication, and how to leverage the power of social media in the entrepreneurial context. Strategic Communication for Startups and Entrepreneurs in China will be of great benefit to public relations and strategic communication scholars and practitioners, startup leaders and entrepreneurs interested in opportunities in China, and advanced students in public relations, business communication, and entrepreneurship.
Author: Hosea Mardirossian Publisher: Independently Published ISBN: Category : Languages : en Pages : 32
Book Description
When you have a great idea and turn this into a business venture, it can be the most exciting and daunting experience to make it successful. Startups can primarily find it challenging, as limited resources mean, as the owner, you have to take more of the responsibility while completing everyday tasks. One of the main areas to focus on in any small business is communication. Without effective interaction and positive relationships, you can soon start to find running your new business a struggle. This book is the essential communications handbook for startups. In clear, easy-to-understand language, authors deliver a step-by-step approach that will help your venture use communication to thrive from Day One while sidestepping catastrophe along the way. Buy this book now.
Author: Jeremy Kirk Publisher: ISBN: 9780994447517 Category : Languages : en Pages :
Book Description
No Dead Monkeys is the essential communications handbook for startups. In clear, easy to understand language, authors Jeremy Kirk and Jonathan Englert deliver a step-by-step approach that will help your venture use communication to thrive from day one while sidestepping catastrophe along the way. Learn more at www.nodeadmonkeys.com
Author: Orly Zeewy Publisher: CRC Press ISBN: 1000351939 Category : Business & Economics Languages : en Pages : 99
Book Description
"A powerful and urgent introduction to lean marketing and the magic of getting it right." -- Seth Godin, author, This is Marketing You may be familiar with the Silicon Valley expression about the iterative approach to software development, "We’re learning to fly the plane while we’re building it." If so, think of a startup—with all its moving parts, phases, and personalities—as flying a plane, while you’re building it, booking passengers, marketing the airline, interviewing co-pilots, and serving coffee. In this book, Orly Zeewy navigates the turbulence and provides a flight plan so you know when you’ve landed in the right airport. Orly Zeewy is a brand architect who helps startups cut through the noise. She has worked with dozens of founders and entrepreneurs to uncover their brands’ DNA. In Ready, Launch, Brand: The Lean Marketing Guide for Startups you will learn how to close the marketing gaps that can slow down sales and make it harder to scale your business. Orly shares her brand process for building the right team, attracting brand evangelists, and cultivating a sustainable company culture. Prior to starting her brand consulting practice, Orly ran the award-winning Zeewy Design and Marketing Communications firm and directed marketing programs for national clients such as CIGNA, Kraft Foods, and Prince Tennis. She has lectured at the Wharton School of Business at the University of Pennsylvania, taught at the Charles D. Close School of Entrepreneurship at Drexel University, and been featured in the business section of the Philadelphia Inquirer.
Author: Yevgeniy Brikman Publisher: "O'Reilly Media, Inc." ISBN: 1491910046 Category : Computers Languages : en Pages : 465
Book Description
This book is the "Hello, World" tutorial for building products, technologies, and teams in a startup environment. It's based on the experiences of the author, Yevgeniy (Jim) Brikman, as well as interviews with programmers from some of the most successful startups of the last decade, including Google, Facebook, LinkedIn, Twitter, GitHub, Stripe, Instagram, AdMob, Pinterest, and many others. Hello, Startup is a practical, how-to guide that consists of three parts: Products, Technologies, and Teams. Although at its core, this is a book for programmers, by programmers, only Part II (Technologies) is significantly technical, while the rest should be accessible to technical and non-technical audiences alike. If you’re at all interested in startups—whether you’re a programmer at the beginning of your career, a seasoned developer bored with large company politics, or a manager looking to motivate your engineers—this book is for you.
Author: Marc Dreßler Publisher: UVK Verlag ISBN: 3739806214 Category : Business & Economics Languages : en Pages : 376
Book Description
Successful strategic management of small business isn't always as easy as it looks, given the dynamic changes, turbulent business environments, and in many cases severely restricted room for maneuver that prevail nowadays in Western economies. Which is why strategic and sustainable business governance and operational management are taking on growing importance, especially in sectors consisting mainly of small businesses. Although much has been written on these subjects, a book that resolutely focuses on the nuts and bolts of strategically focused sustainability management is needed, especially for smaller entities. More than 200 illustrative examples of best practice and other scenarios drawn from actual practice in the wine industry and elsewhere; plus more than 160 graphics, and a wealth of empirical data serve to answer the "why and how" of strategy and sustainability in the small business sector.
Author: Alexander Godulla Publisher: Taylor & Francis ISBN: 104005224X Category : Language Arts & Disciplines Languages : en Pages : 339
Book Description
This book delves into the dynamic field of start-up and entrepreneurial communication, addressing a significant research gap. Start-up and entrepreneurial communication is a critical practice for organizations in their early stages of development. Characterized by their innovative and growth-oriented nature, these organizations often find themselves in a constant state of re-evaluation and reinvention. As such, the competencies within these organizations frequently struggle to match the real-time changes. Addressing this gap, this book provides scientifically sound answers to defining and systematizing start-up and entrepreneurial communication. It delves into central areas of discourse, exploring the intricate balance between a start-up’s brand, identity, and strategic communication, as well as the crucial role of internal communication. Additionally, the book offers insights into the highly innovative realm of crowdfunding, complementing its comprehensive exploration of start-up communication. This volume will be a key resource for scholars, students and practitioners in the emerging field of entrepreneurial and start-up communication. It was originally published as a special issue of the International Journal of Strategic Communication.
Author: Angelika Blendstrup Publisher: ISBN: Category : Languages : en Pages : 294
Book Description
"Getting to Wow!" is the entrepreneur's practical guide to crafting a clear, compelling, credible pitch. Written by two Silicon Valley experts with many years of experience as entrepreneurs and investors, the big idea behind the book is that every time entrepreneurs talk or write about their startups they are pitching. Pitching is not limited to the formal slide deck presentation that most entrepreneurs concentrate on. The authors also point out that much of the advice entrepreneurs get about pitching is just plain wrong. (For example, contrary to the common wisdom, a pitch is not a presentation.) Throughout the book, they correct the "common wisdom" and offer the clear, unvarnished truth. The book's foreword, "Life's a Pitch!" is by Guy Kawasaki, former Apple Evangelist, co-founder of Garage Technology Ventures, and now Chief Evangelist at Canva. Guy makes the point that all of us are pitching, one way or another, every day. While the primary focus of the book is on developing your investor pitch, many of the principles of "Getting to Wow" apply to your sales pitch and to all of your marketing communications. Please note: The paperback version of the book is printed in black and white. If you want the full color experience, with the ability to zoom in on the nearly 100 slide examples that are provided, you might want to also download the ebook (Kindle version), which you can read using the Kindle app on your computer, your tablet, your phone, or your Kindle Fire. The book starts with an overview of "The Mind of the Investor," covers techniques for distilling your story into a very short, compelling "Wow statement," discusses the crafting of your slide deck in detail, offers advice on "Pitching with Impact," and ends with a detailed discussion of "The Inquisition," the question and answer part of your investor meeting. Finally, the appendix provides a treasure chest full of additional resources for entrepreneurs eager to accelerate their success. The book covers all the dimensions of pitching and is useful for everyone who is trying to promote their company.
Author: Lydia Prexl
Author: Lydia Prexl
Author: Beaulah Kosmatka
Author: Linjuan Rita Men
Author: Hosea Mardirossian
Author: Jeremy Kirk
Author: Orly Zeewy
Author: Yevgeniy Brikman
Author: Marc Dreßler
Author: Alexander Godulla
Author: Angelika Blendstrup