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Author: Robert V. Friedenberg Publisher: Bloomsbury Publishing USA ISBN: 0313018766 Category : Political Science Languages : en Pages : 238
Book Description
We will never know the precise identity of America's first political consultant. It is likely that candidates were seeking favorable coverage in colonial newspapers as early as 1704; it is also likely that by 1745 candidates were using handbills and pamphlets to augment press coverage of campaigns; and we know that one successful candidate, George Washington in 1758, purchased refreshments for potential voters. These traditional approaches to winning votes have in recent years been amplified by consultants who have shown how cable networks, videocassettes, modems, faxes, focus groups, and other means of communication can be put to partisan use. In this book, Robert V. Friedenberg examines all of the communication techniques used in contemporary political campaigning. After providing a history of political consulting, Friedenberg examines the principal communication specialities used in contemporary campaigns. Throughout, political consultants discuss their approaches and evaluate the benefits and shortcomings of these methods. An invaluable text for what is arguably the most rapidly changing field of applied communication, this work is must reading for students and researchers of American politics, applied communication, and contemporary political theory.
Author: Robert V. Friedenberg Publisher: Bloomsbury Publishing USA ISBN: 0313018766 Category : Political Science Languages : en Pages : 238
Book Description
We will never know the precise identity of America's first political consultant. It is likely that candidates were seeking favorable coverage in colonial newspapers as early as 1704; it is also likely that by 1745 candidates were using handbills and pamphlets to augment press coverage of campaigns; and we know that one successful candidate, George Washington in 1758, purchased refreshments for potential voters. These traditional approaches to winning votes have in recent years been amplified by consultants who have shown how cable networks, videocassettes, modems, faxes, focus groups, and other means of communication can be put to partisan use. In this book, Robert V. Friedenberg examines all of the communication techniques used in contemporary political campaigning. After providing a history of political consulting, Friedenberg examines the principal communication specialities used in contemporary campaigns. Throughout, political consultants discuss their approaches and evaluate the benefits and shortcomings of these methods. An invaluable text for what is arguably the most rapidly changing field of applied communication, this work is must reading for students and researchers of American politics, applied communication, and contemporary political theory.
Author: Judith S. Trent Publisher: Rowman & Littlefield ISBN: 9780742553033 Category : Political Science Languages : en Pages : 452
Book Description
Now in its sixth edition, Political Campaign Communication provides a realistic understanding of the strategic and tactical communication choices candidates and their staffs must make as they wage an election campaign. Trent and Friedenberg's classic text has been updated throughout to reflect recent election campaigns, including 2004 and 2006 as well as the early stages of 2008. A new chapter focuses on the use of the Internet. Political Campaign Communication continues to be a classroom favorite and is thoroughly researched, insightful, and is a reader-friendly text.
Author: Rasmus Kleis Nielsen Publisher: Princeton University Press ISBN: 1400840449 Category : Political Science Languages : en Pages : 250
Book Description
Political campaigns today are won or lost in the so-called ground war--the strategic deployment of teams of staffers, volunteers, and paid part-timers who work the phones and canvass block by block, house by house, voter by voter. Ground Wars provides an in-depth ethnographic portrait of two such campaigns, New Jersey Democrat Linda Stender's and that of Democratic Congressman Jim Himes of Connecticut, who both ran for Congress in 2008. Rasmus Kleis Nielsen examines how American political operatives use "personalized political communication" to engage with the electorate, and weighs the implications of ground war tactics for how we understand political campaigns and what it means to participate in them. He shows how ground wars are waged using resources well beyond those of a given candidate and their staff. These include allied interest groups and civic associations, party-provided technical infrastructures that utilize large databases with detailed individual-level information for targeting voters, and armies of dedicated volunteers and paid part-timers. Nielsen challenges the notion that political communication in America must be tightly scripted, controlled, and conducted by a select coterie of professionals. Yet he also quashes the romantic idea that canvassing is a purer form of grassroots politics. In today's political ground wars, Nielsen demonstrates, even the most ordinary-seeming volunteer knocking at your door is backed up by high-tech targeting technologies and party expertise. Ground Wars reveals how personalized political communication is profoundly influencing electoral outcomes and transforming American democracy.
Author: Janet Johnson Publisher: Rowman & Littlefield ISBN: 1498540848 Category : Language Arts & Disciplines Languages : en Pages : 227
Book Description
Political Rhetoric, Social Media, and American Presidential Campaigns explores how social media influenced presidential campaign rhetoric. The author discusses media use in American presidential campaigns as well as social media campaigns for Barack Obama, Mitt Romney, Hillary Clinton, and Donald Trump. This book addresses how presidential candidates adapted their rhetorical performances for newspapers, radios, television, and the Internet. Scholars of rhetoric and political communication will find this book particularly useful.
Author: Dennis W. Johnson Publisher: Oxford University Press ISBN: 0190272694 Category : Business & Economics Languages : en Pages : 617
Book Description
This book is a history of political consulting in America, examining how the consulting business developed, highlighting the major figures in the consulting industry and assessing the impact of professional consulting on elections and American democracy. A key focus is on presidential elections, beginning in 1964, and the important role played by consultants and political operatives.
Author: Robert E. Denton, Jr. Publisher: Waveland Press ISBN: 1478608528 Category : Language Arts & Disciplines Languages : en Pages : 358
Book Description
Communication provides the basis of social cohesion, issue discussion, and legislative enactmentcore features of political activity and governing in the United States. Denton and Kuypers, experts in the field of political communication, synthesize materials and sources from political science, communication, history, journalism, and sociology to demonstrate how communication intersects with these fields to formulate political beliefs, attitudes, and values. Conventional categories of political activitycampaigns, activity in Congress, the courts, the mass media, and the presidencystructure the discussions. Theoretical and applied concepts drawn from firsthand sources and classic historical works, plus extensive use of contemporary examples, enrich understanding. Written in an engaging, accessible style that is geared to an undergraduate audience, the text ignites readers awareness that the essence of politics is talk or human interaction. Such interaction is formal and informal, verbal and nonverbal, public and privatebut always persuasive in nature, causing audiences to interpret, to evaluate, and to act.
Author: Frank I. Luntz Publisher: Oxford, UK ; New York, NY : B. Blackwell ISBN: 9780631162629 Category : Political Science Languages : en Pages : 272
Book Description
Describes a modern American political campaign, discusses the influence of media advisers, and looks at PACs and modern campaign technology
Author: Judith S. Trent Publisher: Rowman & Littlefield ISBN: 1442206713 Category : Political Science Languages : en Pages : 459
Book Description
Now in its seventh edition, Political Campaign Communication provides a realistic understanding of the strategic and tactical communication practices utilized in contemporary political campaigns. Trent, Friedenberg, and Denton's classic text has been updated to reflect recent election campaigns, including the 2010 congressional elections and the initial stages of the 2012 presidential election. In addition, the authors have examined the expanding role of the internet in political campaigns. Political Campaign Communication continues to be a classroom favorite a thoroughly researched, insightful, and reader-friendly text."
Author: Michael D. Cohen Publisher: Rowman & Littlefield Publishers ISBN: 9781538153802 Category : Political Science Languages : en Pages : 212
Book Description
Michael D. Cohen, a 20+ year veteran of working on, teaching, and writing about political campaigns, takes readers through how campaigns are organized, the state-of-the-art tools of the trade, and how some of the most interesting people in politics got their big break
Author: Robert V. Friedenberg
Author: Robert V. Friedenberg
Author: Judith S. Trent
Author: Rasmus Kleis Nielsen
Author: Janet Johnson
Author: Dennis W. Johnson
Author: Robert E. Denton, Jr.
Author: Frank I. Luntz
Author: Judith S. Trent
Author: Philip N. Howard
Author: Michael D. Cohen