Communicating Sustainability for the Green Economy PDF Download

Author: Lynn R Kahle
Publisher: Routledge
ISBN: 1317474015
Category : Business & Economics
Languages : en
Pages : 488

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Book Description
With chapters written by experts in their field, this volume advances the understanding of theory and successful practice of marketing and promoting environmental sustainability. Some experts predict that the next big trend in business will involve the green economy. Yet, communicating sustainability to consumers provides a set of challenges for marketers that do not necessarily follow all the rules of other types of marketing communication. In many ways the concept of sustainability challenges the core ideals of promoting consumption. Accordingly, this book identifies for researchers and practitioners the barriers that keep customers from engaging in environmentally sustainable consumption and find ways to overcome those barriers. The book includes topics such corporate advertising strategy related to sustainability, corporate social responsibility advertising, greenwashing, advertising related to values, persuasion and persuasion knowledge in sustainability marketing, social media and sustainability, and advertising and public policy.

Author: Lynn R Kahle
Publisher: Routledge
ISBN: 1317474023
Category : Business & Economics
Languages : en
Pages : 313

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Book Description
With chapters written by experts in their field, this volume advances the understanding of theory and successful practice of marketing and promoting environmental sustainability. Some experts predict that the next big trend in business will involve the green economy. Yet, communicating sustainability to consumers provides a set of challenges for marketers that do not necessarily follow all the rules of other types of marketing communication. In many ways the concept of sustainability challenges the core ideals of promoting consumption. Accordingly, this book identifies for researchers and practitioners the barriers that keep customers from engaging in environmentally sustainable consumption and find ways to overcome those barriers. The book includes topics such corporate advertising strategy related to sustainability, corporate social responsibility advertising, greenwashing, advertising related to values, persuasion and persuasion knowledge in sustainability marketing, social media and sustainability, and advertising and public policy.

Author: United Nations Environment Programme
Publisher: UNEP/Earthprint
ISBN: 9280725807
Category : Science
Languages : en
Pages : 68

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Book Description
"This guide shows how the power of communication can be harnessed for achieving the goal of promoting more sustainable lifestyles. It is designed to be read by local and national government authorities, and everyone else who wants to develop and implement public awareness campaigns on these issues."--Publisher website.

Author: Pat Brereton
Publisher: Routledge
ISBN: 1000564851
Category : Business & Economics
Languages : en
Pages : 238

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Book Description
This book draws on a broad spectrum of environmental communications and related cross-disciplinary literature to help students and scholars grasp the interconnecting key concepts within this ever-expanding field of study. Aligning climate change and environmental learning through media and communications, particularly taking into account the post-COVID challenge of sustainability, remains one of the most important concerns within environmental communications. Addressing this challenge, Essential Concepts for Environmental Communication synthesises summary writings from a broad range of environmental theorists, while teasing out provocative concepts and key ideas that frame this evolving, multi-disciplinary field. Each entry maps out an important concept or environmental idea and illustrates how it relates more broadly across the growing field of environmental communication debates. Included in this volume is a full section dedicated to exploring what environmental communication might look like in a post-COVID setting: • Offers cutting-edge analysis of the current state of environmental communications. • Presents an up-to-date exploration of environmental and sustainable development models at a local and global level. • Provides an in-depth exploration of key concepts across the ever-expanding environmental communications field. • Examines the interaction between environmental and media communications at all levels. • Provides a critical review of contemporary environmental communications literature and scholarship. With key bibliographical references and further reading included alongside the entries, this innovative and accessible volume will be of great interest to students, scholars and practitioners alike.

Author: Jasmin Godemann
Publisher: Springer Science & Business Media
ISBN: 9400716974
Category : Science
Languages : en
Pages : 208

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Book Description
Modern and professional communication is required to realise the goal of sustainability in society. This book develops a theoretical and empirical framework, integrating interdisciplinary perspectives from communications theory, psychology, sociology, educational sciences, systems theory and constructivism. Its aim is to inform the establishment of sustainability communication. Complementing this theoretical framework, the book provides methods and concepts in a range of fields such as corporate practice, education and media. The book addresses the scientific community and students as well as communicators in all categories of sustainability communication.

Author: Lee Ahern
Publisher: Peter Lang Incorporated, International Academic Publishers
ISBN: 9781433117916
Category : Communication in the environmental sciences
Languages : en
Pages : 0

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Book Description
In Talking Green, leading communications researchers analyze and explore some of the dominant obstacles confronting environmental advocates. There is no one «right answer» to the question of environmental communications strategies and tactics, just as there is no one «environmental communications». The wide range of interrelated issue areas that comprise environmentalism requires a wide range of approaches to audience research and campaign development and implementation. The goal of this book is to identify and explore some of the common questions and challenges that confront environmental communicators. This holistic approach - from the practical to the theoretical and back to the practical - is designed to narrow the gap between research and application and provide insights to interested parties in both areas.

Author: Cathrine V. Jansson-Boyd
Publisher: Routledge
ISBN: 1317539931
Category : Business & Economics
Languages : en
Pages : 739

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Book Description
This unique handbook maps the growing field of consumer psychology in its increasingly global context. With contributions from over 70 scholars across four continents, the book reflects the cross-cultural and multidisciplinary character of the field. Chapters relate the key consumer concepts to the progressive globalization of markets in which consumers act and consumption takes place. The book is divided into seven sections, offering a truly comprehensive reference work that covers: The historical foundations of the discipline and the rise of globalization The role of cognition and multisensory perception in consumers’ judgements The social self, identity and well-being, including their relation to advertising Social and cultural influences on consumption, including politics and religion Decision making, attitudes and behaviorally based research Sustainable consumption and the role of branding The particularities of online settings in framing and affecting behavior The Routledge International Handbook of Consumer Psychology will be essential reading for anyone interested in how the perceptions, feelings and values of consumers interact with the decisions they make in relation to products and services in a global context. It will also be key reading for students and researchers across psychology and marketing, as well as professionals interested in a deeper understanding of the field.

Author: Robert Doyle Bullard
Publisher: Earthscan
ISBN: 1849771774
Category : Business & Economics
Languages : en
Pages : 360

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Book Description
Environmental activists and academics alike are realizing that a sustainable society must be a just one. Environmental degradation is almost always linked to questions of human equality and quality of life. Throughout the world, those segments of the population that have the least political power and are the most marginalized are selectively victimized by environmental crises. This book argues that social and environmental justice within and between nations should be an integral part of the policies and agreements that promote sustainable development. The book addresses the links between environmental quality and human equality and between sustainability and environmental justice.

Author: Doug McKenzie-Mohr
Publisher: New Society Publishers
ISBN: 1550924621
Category : Business & Economics
Languages : en
Pages : 184

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Book Description
The highly acclaimed manual for changing everyday habits-now in an all-newthird edition! We are consuming resources and polluting our environment at a rate that is outstripping our planet's ability to support us. To create a sustainable future, we must not only change our own actions, we must educate and encourage those around us to change theirs. If one individual recycles his plastic containers, the impact is minimal. But if an entire community recycles, enormous amounts of resources are saved. How then do we go about transforming people's good intentions into action? Fostering Sustainable Behavior explains how the field of community-based social marketing has emerged as an effective tool for encouraging positive social change. This completely revised and updated third edition contains a wealth of new research, behavior change tools, and case studies. Learn how to: target unsustainable behaviors, and identify the barriers to change understand various commitment strategies communicate effective messages enhance motivation and invite participation. The strategies introduced in this ground-breaking manual are an invaluable resource for anyone interested in promoting sustainable behavior, including environmental conservation, recycling and waste reduction, water and energyefficiency and alternative transportation.

Author: Liviu Moldovan
Publisher: MDPI
ISBN: 3036507167
Category : Technology & Engineering
Languages : en
Pages : 688

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Book Description
These proceedings contain research papers that were accepted for presentation at the 14th International Conference Inter-Eng 2020 ,Interdisciplinarity in Engineering, which was held on 8–9 October 2020, in Târgu Mureș, Romania. It is a leading international professional and scientific forum for engineers and scientists to present research works, contributions, and recent developments, as well as current practices in engineering, which is falling into a tradition of important scientific events occurring at Faculty of Engineering and Information Technology in the George Emil Palade University of Medicine, Pharmacy Science, and Technology of Târgu Mures, Romania. The Inter-Eng conference started from the observation that in the 21st century, the era of high technology, without new approaches in research, we cannot speak of a harmonious society. The theme of the conference, proposing a new approach related to Industry 4.0, was the development of a new generation of smart factories based on the manufacturing and assembly process digitalization, related to advanced manufacturing technology, lean manufacturing, sustainable manufacturing, additive manufacturing, and manufacturing tools and equipment. The conference slogan was “Europe’s future is digital: a broad vision of the Industry 4.0 concept beyond direct manufacturing in the company”.