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Author: Wallace V. Schmidt Publisher: SAGE Publications ISBN: 150631922X Category : Language Arts & Disciplines Languages : en Pages : 337
Book Description
Communicating Globally: Intercultural Communication and International Business uniquely integrates the theory and skills of intercultural communication with the practices of multinational organizations and international business. Authors Wallace V. Schmidt, Roger N. Conaway, Susan S. Easton, and William J. Wardrope provide students with a cultural general awareness of diverse world views, valuable insights on understanding and overcoming cultural differences, and a clear path to international business success. Key Features Offers an interdisciplinary view: The authors draw on a variety of sources, including important intercultural and organizational theories in the intercultural communication and international business disciplines. Provides an innovative perspective: This book presents cutting-edge viewpoints on cosmopolitan communication, global leadership, cultural synergy, and the dynamic processes affecting international business. Presents an integrated, action-oriented framework: The integrated framework for understanding intercultural communication and international business focuses on essential principles and practices necessary for developing a cosmopolitan orientation. Introduces different ways of conducting business around the world: The text provides insights into "doing" business abroad by examining significant geographic regions and emphasizing cultural themes and patterns, business conduct and characteristics, and emerging trends. Includes a regional resource guide: The authors encourage readers to continue their own cross-cultural or international business research, personally transforming their understanding into individually instructive significance. Intended Audience This is an excellent text for advanced courses in intercultural communication, business communication, international business, and organizational communication as found in departments of communication and business.
Author: Wallace V. Schmidt Publisher: SAGE Publications ISBN: 150631922X Category : Language Arts & Disciplines Languages : en Pages : 337
Book Description
Communicating Globally: Intercultural Communication and International Business uniquely integrates the theory and skills of intercultural communication with the practices of multinational organizations and international business. Authors Wallace V. Schmidt, Roger N. Conaway, Susan S. Easton, and William J. Wardrope provide students with a cultural general awareness of diverse world views, valuable insights on understanding and overcoming cultural differences, and a clear path to international business success. Key Features Offers an interdisciplinary view: The authors draw on a variety of sources, including important intercultural and organizational theories in the intercultural communication and international business disciplines. Provides an innovative perspective: This book presents cutting-edge viewpoints on cosmopolitan communication, global leadership, cultural synergy, and the dynamic processes affecting international business. Presents an integrated, action-oriented framework: The integrated framework for understanding intercultural communication and international business focuses on essential principles and practices necessary for developing a cosmopolitan orientation. Introduces different ways of conducting business around the world: The text provides insights into "doing" business abroad by examining significant geographic regions and emphasizing cultural themes and patterns, business conduct and characteristics, and emerging trends. Includes a regional resource guide: The authors encourage readers to continue their own cross-cultural or international business research, personally transforming their understanding into individually instructive significance. Intended Audience This is an excellent text for advanced courses in intercultural communication, business communication, international business, and organizational communication as found in departments of communication and business.
Author: Don E Schultz Publisher: McGraw Hill Professional ISBN: 007139432X Category : Business & Economics Languages : en Pages : 290
Book Description
How can a company effectively communicate its message to customers and prospects all over the world? How can it ensure that its branding messages "travel"? Designed to help executives position and leverage marketing communication in the global arena and use it to their ongoing strategic advantage, Communicating Globally shows how to successfully strategize, select appropriate communication tactics, and then execute a global communication plan that encompasses all sources of communication, both internal and external. Based on the strong theoretical foundations of integrated marketing communication (IMC), Communicating Globally offers a practitioner's perspective on integrated global marketing communication (IGMC) in action through vignettes, four complete case studies of well-recognized multinational brands, and one study case. Praise for Communicating Globally "In the 21st century, the ability of ad agencies to provide worldwide, integrated marketing services for their clients will become essential. Only those marketers and agencies with the ability to brand products and services globally will thrive. Communicating Globally provides a roadmap on how to do it right." O. Butch Drake, president-CEO, American Association of Advertising Agencies "No one can provide a guaranteed formula for future success, but Communicating Globally comes awfully close. By combining an astute knowledge of the global marketplace, emerging trends and technologies, and good old common sense, Don Schultz and Philip Kitchen illuminate the path for successful brand building in the 21st century." Ed Faruolo, vice president, corporate marketing communications, CIGNA Corporation "Don Schultz has done it again! His unique and highly readable approach is a must for companies looking to market globally in the new century. Communicating Globally offers an important road map through the maze of global marketing communications." James R. Gregory, CEO, Corporate Branding, LLC "This book is important because it brings the concept of integrated marketing communications (IMC) into full international focus for the first time. This focus is maintained throughout the whole structure and it makes the book a truly conceptual work. The case studies that illustrate the practical ramification of international IMC yield significant general as well as specific lessons." John Philip Jones, Syracuse University "The 1990's introduced integrated marketing--understanding and communicating relevantly with customers by using information. Communicating Globally now takes the same principles and adapts them to today's dynamic global marketplace. Even better, it is written in a style that makes it easy for a non-marketer to fully understand the importance of managing a brand." John R Wallis, vice president of marketing, Hyatt International Corporation
Author: Wallace V. Schmidt Publisher: SAGE Publications ISBN: 148335136X Category : Language Arts & Disciplines Languages : en Pages : 337
Book Description
Communicating Globally: Intercultural Communication and International Business uniquely integrates the theory and skills of intercultural communication with the practices of multinational organizations and international business. Authors Wallace V. Schmidt, Roger N. Conaway, Susan S. Easton, and William J. Wardrope provide students with a cultural general awareness of diverse world views, valuable insights on understanding and overcoming cultural differences, and a clear path to international business success.
Author: Emily Polk Publisher: Lexington Books ISBN: 0739198548 Category : Political Science Languages : en Pages : 201
Book Description
This book explores the communication processes of the Transition Movement, a community-led global social movement, as it was adapted in a local context. First it analyzes how the movement’s grand narratives of responding to “climate change” and creating greater “resiliency” were communicated into local community-based stories, responses, and actions in the Transition Town of Amherst, Massachusetts. Second, it seeks to understand the multilayered communication processes that facilitate these actions toward sustainable social change. Transition Amherst developed and/or supported projects that addressed reducing dependency on peak-oil, creating community-based-local economies, supporting sustainable food production and consumption, and participating in more efficient transportation, among others. The popularity of the model coincides with an increase in the interest in and use of the term “sustainability” by media, academics and policymakers around the world, and an increase in the global use of digital technology as a resource for information gathering and sharing. Thus this book situates itself at the intersections of a global environmental and economic crisis, the popularization of the term “sustainability,” and an increasingly digitized and networked global society in order to better understand how social change is contextualized and facilitated in a local community via a global network. This book is the first comprehensive analysis of the ways in which the theories of Transition are applied over an extended period of time in practice, on the ground in a Transition town.
Author: Jill Hills Publisher: University of Illinois Press ISBN: 9780252027574 Category : Business & Economics Languages : en Pages : 350
Book Description
Tracing the development of communication markets and the regulation of international communications from the 1840s through World War I, Jill Hills examines the political, technological, and economic forces at work during the formative century of global communication. Hills analyzes power relations within the arena of global communications from the inception of the telegraph through the successive technologies of submarine telegraph cables, ship-to-shore wireless, broadcast radio, shortwave wireless, the telephone, and movies with sound. As she shows, global communication began to overtake transportation as an economic, political, and social force after the inception of the telegraph, which shifted communications from national to international. From that point on, information was a commodity and ownership of the communications infrastructure became valuable as the means of distributing information. The struggle for control of that infrastructure occurred in part because British control of communications hindered the growing economic power of the United States. Hills outlines the technological advancements and regulations that allowed the United States to challenge British hegemony and enter the global communications market. She demonstrates that control of global communication was part of a complex web of relations between and within the government and corporations of Britain and the United States. Detailing the interplay between American federal regulation and economic power, Hills shows how these forces shaped communications technologies and illuminates the contemporary systems of power in global communications.
Author: Elizabeth A. Tuleja Publisher: Taylor & Francis ISBN: 1317361733 Category : Business & Economics Languages : en Pages : 341
Book Description
This book brings together principles and new theories in intercultural communication in a concise and practical manner, focusing on communication as the foundation for management and global leadership. Grounded in the Cultural Intelligence Model, this compact text examines the concepts associated with understanding culture and communication in the global business environment to help readers: • Understand intercultural communication processes. • Improve self-awareness and communication in intercultural settings. • Expand skills in identifying, analyzing, and solving intercultural communication challenges at work. • Evaluate whether one’s communication has been effective. Richly illustrated with examples, activities, real-world applications, and recent case studies that make the content come alive, Intercultural Communication for Global Business is an ideal companion for any business student or manager dedicated to communicating more effectively in a globalized society.
Author: Jinquan Li Publisher: University of Michigan Press ISBN: 0472052446 Category : Language Arts & Disciplines Languages : en Pages : 339
Book Description
A critical intervention in international communications, in which an array of eminent scholars challenge the Western-dominated conceptions of the field
Author: Hamid Mowlana Publisher: SAGE Publications ISBN: 1452248044 Category : Language Arts & Disciplines Languages : en Pages : 248
Book Description
Hamid Mowlana, for decades, has been one of the foremost trackers and analyzers of global communications--their volume, character, and impact. No one is more qualified to explain these increasingly important and central issues to a wide public. --Herbert S. Schiller, New York University The rapid changes in the way we communicate across the globe continue to alter the many facets of society. Both interdisciplinary and intercultural in its approach, Global Communication in Transition examines the human dimensions and technological imperatives of international communications. Author Hamid Mowlana provides a comprehensive analysis beginning with the rise of modern political systems and the interactions of various cultures, through the expansion of social organizations and the growing global infrastructure. This unique perspective on global communication is organized around a number of basic concepts such as history, power, community, legitimacy, and language. By analyzing the political, economic, and cultural implications of communication today, within the broader concepts of such issues as community, Mowlana provides a new paradigm for the study of international communication. This auspicious text covers the history, theories, processes, and issues of international communication. Advanced undergraduates and graduate students in political science and international relations as well as communication will benefit greatly from the insightful scholarship offered in Global Communication in Transition.
Author: Yahya R. Kamalipour Publisher: Rowman & Littlefield ISBN: 1538121662 Category : Language Arts & Disciplines Languages : en Pages : 493
Book Description
Global Communication: A Multicultural Perspective, Third Edition brings together diverse issues and expert perspectives of twenty-two notable and accomplished communication scholars, representing eight countries around the world. Together they discuss international communication, public relations and advertising, cultural implications of globalization, international law and regulation, transnational media, the shifting politics of media, trends in communication and information technology, and much more. The Third Edition is fully updated to reflect major events that have impacted our global communication environment. Three new chapters on “global journalism” and “gender, ethnicity, and religion,” and “Shifting Politics in Global Media and Communication” have been added to make this volume more comprehensive. This book will help students understand the emergence of globalization and its effects on a worldwide scale. Features: Contributors represent Canada, Croatia, Holland, India, Germany, Sweden, Turkey, and the United States. End-of-chapter questions are updated and intended to stimulate classroom discussion. An expanded key terms and acronyms used in the book are included. An updated and comprehensive list of suggested readings provides students and instructors further information about the issues covered in this book. Helpful Internet links to information relevant to topics discussed are suggested throughout the book.
Author: Guo-Ming Chen Publisher: Peter Lang Incorporated, International Academic Publishers ISBN: Category : Computers Languages : en Pages : 334
Book Description
Communication and Global Society considers continuity and change of identity in the global community, the emergence and impact of global media, and expected directions for interaction in global society. It details frictions between social institutions and new communication technologies such as e-mail, and asks if changes in communication will do more to preserve or to undermine the nation state.
Author: Wallace V. Schmidt
Author: Wallace V. Schmidt
Author: Don E Schultz
Author: Wallace V. Schmidt
Author: Emily Polk
Author: Jill Hills
Author: Elizabeth A. Tuleja
Author: Jinquan Li
Author: Hamid Mowlana
Author: Yahya R. Kamalipour
Author: Guo-Ming Chen