Author: Olan D. Forker
Publisher: Lexington Books
ISBN: 9780029104057
Category : Business & Economics
Languages : en
Pages : 322
Book Description
To learn more about Rowman & Littlefield titles please visit us at www.rowmanlittlefield.com.
Commodity Advertising
Author: Olan D. Forker
Publisher: Lexington Books
ISBN: 9780029104057
Category : Business & Economics
Languages : en
Pages : 322
Book Description
To learn more about Rowman & Littlefield titles please visit us at www.rowmanlittlefield.com.
Publisher: Lexington Books
ISBN: 9780029104057
Category : Business & Economics
Languages : en
Pages : 322
Book Description
To learn more about Rowman & Littlefield titles please visit us at www.rowmanlittlefield.com.
The Commodity Culture of Victorian England
Author: Thomas Richards
Publisher: Stanford University Press
ISBN: 9780804719018
Category : History
Languages : en
Pages : 338
Book Description
This provocative and theoretically sophisticated book reveals how capitalism produced and sustained a culture of its own in the nineteenth and early twentieth centuries. "Richards provides a valuable account of the interaction between cultural and business development in Victorian England by focusing on the evolution of advertising. Through an examination of five case studies, ranging from how advertisers employed images of the Crystal Palace Exhibition of 1851 to their use of images of women just before WWI, he argues that the British developed a new type of culture in the mid and late-19th century--a new way of thinking and living increasingly based upon the possession of material goods, commodities. Revising the findings of some earlier scholars, Richards shows that 'cultural forms of consumerism . . . came into being well before the consumer economy did.' The 50 well-reproduced advertising images greatly enhance the value of this study." --M. Blackford, "Choice"
Publisher: Stanford University Press
ISBN: 9780804719018
Category : History
Languages : en
Pages : 338
Book Description
This provocative and theoretically sophisticated book reveals how capitalism produced and sustained a culture of its own in the nineteenth and early twentieth centuries. "Richards provides a valuable account of the interaction between cultural and business development in Victorian England by focusing on the evolution of advertising. Through an examination of five case studies, ranging from how advertisers employed images of the Crystal Palace Exhibition of 1851 to their use of images of women just before WWI, he argues that the British developed a new type of culture in the mid and late-19th century--a new way of thinking and living increasingly based upon the possession of material goods, commodities. Revising the findings of some earlier scholars, Richards shows that 'cultural forms of consumerism . . . came into being well before the consumer economy did.' The 50 well-reproduced advertising images greatly enhance the value of this study." --M. Blackford, "Choice"
Commodity Marketing
Author: Margit Enke
Publisher: Springer Nature
ISBN: 3030906574
Category : Business & Economics
Languages : en
Pages : 421
Book Description
Commoditization is a major challenge for companies in a wide range of industries, and commodity marketing has become a priority for many top managers. This book tackles the key issues associated with the marketing of commodities and the processes of commoditization and de-commoditization. It summarizes the state of the art on commodity marketing, providing an overview of current debates. It also offers managerial insights, case studies, and guidance to help manage and market commodity goods and services.
Publisher: Springer Nature
ISBN: 3030906574
Category : Business & Economics
Languages : en
Pages : 421
Book Description
Commoditization is a major challenge for companies in a wide range of industries, and commodity marketing has become a priority for many top managers. This book tackles the key issues associated with the marketing of commodities and the processes of commoditization and de-commoditization. It summarizes the state of the art on commodity marketing, providing an overview of current debates. It also offers managerial insights, case studies, and guidance to help manage and market commodity goods and services.
Advertising & Selling
Amendments to the Agricultural Marketing Agreement Act of 1937
Author: United States. Congress. House. Committee on Agriculture. Subcommittee on Domestic Marketing and Consumer Relations
Publisher:
ISBN:
Category : Produce trade
Languages : en
Pages : 114
Book Description
Publisher:
ISBN:
Category : Produce trade
Languages : en
Pages : 114
Book Description
Amendments to the Agricultural Marketing Agreement Act of 1937
Author: United States. Congress. House. Committee on Agriculture
Publisher:
ISBN:
Category :
Languages : en
Pages : 114
Book Description
Publisher:
ISBN:
Category :
Languages : en
Pages : 114
Book Description
Agricultural Marketing Agreement Act
Author: United States. Congress. House. Committee on Agriculture
Publisher:
ISBN:
Category :
Languages : en
Pages : 78
Book Description
Publisher:
ISBN:
Category :
Languages : en
Pages : 78
Book Description
The Psychology of Selling and Advertising
Author: Edward Kellogg Strong
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 492
Book Description
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 492
Book Description
Agricultural Marketing Agreement Act: Promotion of California-grown Peaches, Include Pears for Canning and Freezing, Restrict Imports of Unshelled Filberts
Author: United States. Congress. House. Committee on Agriculture. Subcommittee on Domestic Marketing and Consumer Relations
Publisher:
ISBN:
Category : Fruit
Languages : en
Pages : 88
Book Description
Publisher:
ISBN:
Category : Fruit
Languages : en
Pages : 88
Book Description
National Food Review
Author:
Publisher:
ISBN:
Category : Food industry and trade
Languages : en
Pages : 36
Book Description
Publisher:
ISBN:
Category : Food industry and trade
Languages : en
Pages : 36
Book Description