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Author: United States. Congress. House. Committee on Science and Astronautics Publisher: ISBN: Category : Artificial satellites in telecommunication Languages : en Pages : 204
Book Description
Committee Serial No. 16. Considers civilian and military applications of various communications satellite systems, including proposed Syncom synchronous orbit satellite, and operational Telstar satellite,
Author: Eloise Coupey Publisher: Routledge ISBN: 1315506394 Category : Business & Economics Languages : en Pages : 535
Book Description
As businesses adapt to the realities of the digital world and build on the hard-won insights of the digital business pioneers, increasing importance is placed on the need to understand how traditional concepts of business strategy and implementation are influenced by the Internet, and to identify the novel aspects of business that are made possible by the Internet. That is why this book was written. How do you succeed in the digital business environment? How do you make the transition from offline to online? What aspects of your business will be affected, and how should you manage them? Digital Business: Concepts and Strategies will help you develop the skills necessary to understand and integrate Internet technology and characteristics into business activity for attaining strategic objectives.
Author: Gabriele Siegert Publisher: Walter de Gruyter GmbH & Co KG ISBN: 3110416794 Category : Social Science Languages : en Pages : 278
Book Description
In today’s digital age, online and mobile advertising are of growing importance, with advertising no longer bound to the traditional media industry. Although the advertising industry still has broader access to the different measures and channels, users and consumers today have more possibilities topublish, get informed or communicate – to “co-create” –, and toreach a bigger audience. There is a good chance thus that users and consumers are better informed about the objectives and persuasive tricks of the advertising industry than ever before. At the same time, advertisers can inform about products and services without the limitations of time and place faced by traditional mass media. But will there really be a time when advertisers and consumers have equal power, or does tracking users online and offline lead to a situation where advertisers have more information about the consumers than ever before? The volume discusses these questionsand related issues.
Author: Finch, David J. Publisher: IGI Global ISBN: 1799815404 Category : Sports & Recreation Languages : en Pages : 185
Book Description
The global gaming market, due to numerous technological advancements in social media networking and live-streaming video, has exploded in recent years. However, this newly acquired popularity has left many industry professionals pondering a difficult enigma: How does this affect the professional world? Implications and Impacts of eSports on Business and Society: Emerging Research and Opportunities provides innovative research exploring the immersion of competitive electronic sports and applications within global marketing, business, and society. Featuring coverage on a broad range of topics such as social networking, sponsorship branding, and risk management, this book is ideally designed for sports and entertainment practitioners, communications professionals, marketers, business consultants, researchers, professionals, and students seeking current research on potential business opportunities in the eSports industry.
Author: André Janssen Publisher: Routledge ISBN: 1351927582 Category : Law Languages : en Pages : 235
Book Description
Information requirements have become a key element of consumer policy at the European level and are also gaining increasing importance in all other areas of private law. The law stipulates that information provided should not be misleading and also involves requirements regarding the fairness and objectivity of what has been provided. In addition to controlling the veracity of what is voluntarily offered by traders, the law increasingly requires disclosure of certain information. This volume focuses especially on the question of how these information requirements influence the party autonomy. International contributors explore in various contexts whether the legislative policy regarding the information requirements and their relationship to party autonomy has been properly thought through.
Author: Nordic Council Of Ministers Staff
Author: Nordic Council Of Ministers Staff
Author: United States. Congress. House. Committee on Science and Astronautics
Author: Scott McLean
Author: Eloise Coupey
Author: 
Author: Gabriele Siegert
Author: Finch, David J.
Author: United States. Congress
Author: André Janssen
Author: United States. Congress Senate