Author: Publisher:
ISBN:
Category : Industries
Languages : en
Pages : 12
Book Description
Commerce Publications Update
Author: Bks Culture & Commerc Pub
Author: Lewis CoserPublisher: New York : Basic Books
ISBN:
Category : Language Arts & Disciplines
Languages : en
Pages : 440
Book Description
Commerce in Culture
Author: Cynthia Joanne BrokawPublisher: Harvard University Press
ISBN:
Category : Business & Economics
Languages : en
Pages : 728
Book Description
Sibao today is a cluster of impoverished villages in western Fujian. But from the late 17th-early 20th centuries, it was home to a flourishing publishing industry supplying south China through itinerant booksellers. Brokaw describes this rural, low-level operation, tracing how Sibao's socio-geographical character shaped its progress.
Commerce with the Classics
Author: Anthony GraftonPublisher: University of Michigan Press
ISBN: 9780472106264
Category : Business & Economics
Languages : en
Pages : 262
Book Description
A distinctive history of the traditions of reading and life in the Renaissance library, as seen in the texts of Renaissance intellectuals
The Culture and Commerce of Publishing in the 21st Century
Author: Albert N. GrecoPublisher: Stanford University Press
ISBN: 9780804750318
Category : Business & Economics
Languages : en
Pages : 292
Book Description
This is the definitive social and economic analysis of the current state and future trends of the American book publishing industry, with an emphasis on the trade, college textbook, and scholarly publishing sectors. Drawing on a rich and extensive data, the thoughtful analysis presented in this book will be valuable to leaders in publishing as well as the scholars and analysts who study this industry.
What is Wrong with the First Amendment?
Author: Steven H. ShiffrinPublisher: Cambridge University Press
ISBN: 1107160960
Category : Law
Languages : en
Pages : 241
Book Description
This book argues that America's relationship with the First Amendment jeopardizes privacy, equality, fair trials and democracy.
Clashing Over Commerce
Author: Douglas A. IrwinPublisher: University of Chicago Press
ISBN: 022639901X
Category : Political Science
Languages : en
Pages : 873
Book Description
A Foreign Affairs Best Book of the Year: “Tells the history of American trade policy . . . [A] grand narrative [that] also debunks trade-policy myths.” —Economist Should the United States be open to commerce with other countries, or should it protect domestic industries from foreign competition? This question has been the source of bitter political conflict throughout American history. Such conflict was inevitable, James Madison argued in the Federalist Papers, because trade policy involves clashing economic interests. The struggle between the winners and losers from trade has always been fierce because dollars and jobs are at stake: depending on what policy is chosen, some industries, farmers, and workers will prosper, while others will suffer. Douglas A. Irwin’s Clashing over Commerce is the most authoritative and comprehensive history of US trade policy to date, offering a clear picture of the various economic and political forces that have shaped it. From the start, trade policy divided the nation—first when Thomas Jefferson declared an embargo on all foreign trade and then when South Carolina threatened to secede from the Union over excessive taxes on imports. The Civil War saw a shift toward protectionism, which then came under constant political attack. Then, controversy over the Smoot-Hawley tariff during the Great Depression led to a policy shift toward freer trade, involving trade agreements that eventually produced the World Trade Organization. Irwin makes sense of this turbulent history by showing how different economic interests tend to be grouped geographically, meaning that every proposed policy change found ready champions and opponents in Congress. Deeply researched and rich with insight and detail, Clashing over Commerce provides valuable and enduring insights into US trade policy past and present. “Combines scholarly analysis with a historian’s eye for trends and colorful details . . . readable and illuminating, for the trade expert and for all Americans wanting a deeper understanding of America’s evolving role in the global economy.” —National Review “Magisterial.” —Foreign Affairs
Christopher Marlowe, Theatrical Commerce, and the Book Trade
Author: Kirk MelnikoffPublisher: Cambridge University Press
ISBN: 1108642063
Category : Literary Criticism
Languages : en
Pages : 337
Book Description
Presenting the first exploration of Christopher Marlowe's complex place in the canon, this collection reads Marlowe's work against an extensive backdrop of repertory, publication, transmission, and reception. Wide-ranging and thoughtful chapters consider Marlowe's deliberate engagements with the stage and print culture, the agents and methods involved in the transmission of his work, and his cultural reception in the light of repertory and print evidence. With contributions from major international scholars, the volume considers all of Marlowe's oeuvre, offering illuminating approaches to his extended animation in theatre and print, from the putative theatrical debut of Tamburlaine in 1587 to the most current editions of his work.
Content to Commerce
Author: Avi SavarPublisher: John Wiley & Sons
ISBN: 1118526171
Category : Business & Economics
Languages : en
Pages : 283
Book Description
Master the publishing and entertainment world's tools and techniques for content marketing success Over the last decade the convergence of media and technology has turned the marketing world on its head. In order for brands to succeed in today's socially connected world, they must think like publishers and act like media networks. Content to Commerce shows how utilizing publishing- and entertainment-based principles can help brands and marketers use social media effectively—ultimately reaching today's hyper-connected and highly fragmented audiences. From big picture strategy to the tactics and tools require to execute, this book offers a clear approach to social media marketing for both big and small brands alike. Shows how to turn shallow, wide, and short-term projects into deep, narrow, and long-term engagements Explains how to prioritize with a clear escalation path in order to drive big, significant, and measurable value Author Avi Savar is a frequent media commentator on social media, branded content and marketing and was recently named the Jury President of the Cannes Lions International Festival of Creativity’s new Branded Content & Entertainment category Content to Commerce will show you how to conquer the media world's medium and control your own brand's destiny.
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