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Author: Philippe Malaval Publisher: Springer Science & Business Media ISBN: 1461517370 Category : Business & Economics Languages : en Pages : 410
Book Description
Strategy and Management of Industrial Brands is the first book devoted to business-to-business products and services. Looking at numerous companies, this book defines two brand objectives that are specific to the industrial and service sectors and which must be added to the traditional functions of branding: the minimization of risk as perceived by buyers, and the facilitation of the customer company's performance by the supplier brand. Different ways of classifying brands are suggested, providing a better understanding of brand strategies adopted by business-to-business companies, as well as new concepts such as brand `printability', `visibility', and `purchaseability'. Five major brand categories are dealt with in separate chapters: -entering goods brands; -intermediary equipment goods brands; -equipment goods brands; -business-to-business service brands; and -industrial distributor brands. From a practical point of view, the aim of the book is to address the main concerns of managers: How to create and protect brands? What type of visual identity is appropriate? How to manage international brands? An analysis of 1,500 industrial brands as well as 40 case studies are included in this book. These brands are used in both the industrial (automotive, building, aeronautics, IT, etc.) and consumer sectors (clothing, electronics, food packaging, telecommunications, etc.). This book has been written for professors and students of universities and business schools, as well as managers and people working in industry or the service sector.
Author: Philippe Malaval Publisher: Springer Science & Business Media ISBN: 1461517370 Category : Business & Economics Languages : en Pages : 410
Book Description
Strategy and Management of Industrial Brands is the first book devoted to business-to-business products and services. Looking at numerous companies, this book defines two brand objectives that are specific to the industrial and service sectors and which must be added to the traditional functions of branding: the minimization of risk as perceived by buyers, and the facilitation of the customer company's performance by the supplier brand. Different ways of classifying brands are suggested, providing a better understanding of brand strategies adopted by business-to-business companies, as well as new concepts such as brand `printability', `visibility', and `purchaseability'. Five major brand categories are dealt with in separate chapters: -entering goods brands; -intermediary equipment goods brands; -equipment goods brands; -business-to-business service brands; and -industrial distributor brands. From a practical point of view, the aim of the book is to address the main concerns of managers: How to create and protect brands? What type of visual identity is appropriate? How to manage international brands? An analysis of 1,500 industrial brands as well as 40 case studies are included in this book. These brands are used in both the industrial (automotive, building, aeronautics, IT, etc.) and consumer sectors (clothing, electronics, food packaging, telecommunications, etc.). This book has been written for professors and students of universities and business schools, as well as managers and people working in industry or the service sector.
Author: Publisher: BRILL ISBN: 9004484523 Category : Language Arts & Disciplines Languages : en Pages : 240
Book Description
In this volume researchers from American and European universities and institutes present their recent research on 'Functional Communication Quality'. Functional refers to the purposes of the communication process. The relations between these purposes and the best way to describe them, are some of the topics discussed. Communication refers to a complex interactive process. Relevant variables include the speech act of the participants, features of the message, chosen channel, moment, duration, frequency, environment. The participants in this process are individuals and groups as well as organizations and parts of organizations. Quality can be described from several points of view: a technical point of view with efficiency as its goal, an operative point of view which aims for effectiveness or an aesthetic point of view. This volume shows that a multi-perspective approach to Functional Communication Quality (FCQ) is the only way to obtain a better insight into this area of communication studies. The papers are grouped in four different chapters, each dealing with a different perspective on the theme: • FCQ in an organizational context; • FCQ and research methods; • FCQ and text analysis; • FCQ and electronic tools. The book also contains an overview of organizational communication research in France and Spain. This volume will be of interest to a broad audience of researchers and students in the field of organizational communication studies and the field of writing studies, communication consultants and communication managers, professional writers and software engineers.
Author: Guillaume Holsteyn Publisher: Lulu.com ISBN: 1471765555 Category : Business & Economics Languages : fr Pages : 151
Book Description
L'auteur nous guide pas à pas au travers de ses méthodes pour affronter la crise avec sérénité.A l'aide de cas d'entreprises qu'il a accompagné et d'illustrations pragmatiques, vous avez ici toutes les clefs pour développer votre activité et votre rentabilité de façon durable.Laissez-vous guider pour devenir le véritable chef d'orchestre, et non plus l'homme orchestre, de votre entreprise !
Author: Yannick GARAT Publisher: Lulu.com ISBN: 1291964347 Category : Business & Economics Languages : en Pages : 109
Book Description
CET OUVRAGE A POUR VOCATION D'EXPLICITER LES FONDAMENTAUX DE TOUT BUSINESS PLAN, D'EN PRECISER LA DEMARCHE DE CONSTRUCTION, D'ABORDER DES CAS CONCRETS, ET DE SOULIGNER SES NECESSAIRES ACTUALISATIONS.
Author: Mr Bill Quirke Publisher: Gower Publishing, Ltd. ISBN: 1409460614 Category : Business & Economics Languages : en Pages : 384
Book Description
Bill Quirke demonstrates practically how businesses can use internal communication to achieve differentiation, to improve their quality, customer service, and innovation, and to manage change more effectively. He describes the why, the what and the how of internal communication - why business needs better communication to achieve its objectives, what internal communication needs to deliver to add value, and how organizations need to manage their communication for best results.
Author: Valérie Lehmann Publisher: Puq ISBN: 2760536777 Category : Communication Languages : fr Pages : 308
Book Description
"Communication et grands projets : un tel sujet est presque une gageure, car il engage deux mondes qui ne se rejoignent pas souvent, en tout cas pas aisément. Pourtant, cet ouvrage collectif n'est ni une coïncidence ni une provocation. Il vise à susciter la réflexion autour d'un sujet déterminant pour l'avenir des sociétés : la réalisation des grands projets de demain dans un contexte où citoyens, professionnels, scientifiques, promoteurs, pouvoirs publics et autres parties prenantes se révèlent... très prenants. De l'information à la participation, de la transmission à la relation, de la connaissance aux symboles et aux actes, ce sont tous les aspects de la communication qui sont ici abordés pour traiter de la gestion des grands projets urbains et d'exploitation des ressources naturelles. Ainsi, sont discutés dans ce livre des démarches de cocréation de projets, des méthodes participatives et des outils de partage du savoir. Il y est également question de la gouvernance des grands projets et de ses enjeux, ainsi que des rôles et responsabilités des différents acteurs qui y participent. Enfin, plusieurs chapitres s'intéressent à l'imaginaire des grands projets, aux sens qu'ils façonnent et aux passions qu'ils peuvent susciter. Réunissant les contributions de chercheurs et de praticiens québécois, français, britanniques et belges et faisant appel à des disciplines variées (communication, management, gestion de projet, sciences politiques, urbanisme, architecture, géologie et ingénierie), l'ouvrage remet en question les pratiques actuelles de communication et de gestion de projet. Pour mieux rendre compte des nouveaux défis à relever" --P. [4] de la couv.
Author: ROYET Paul Publisher: Lavoisier ISBN: 2746295369 Category : Languages : en Pages : 730
Book Description
Au regard du Code de l’environnement, les digues, considérées comme ouvrages hydrauliques, ne doivent pas rompre de façon dangereuse pour les populations. En tant que moyen de prévention du risque d’inondation ou de submersion, les performances et les limites de ces digues doivent être connues avec précision. Les digues de protection constituent donc une question politique mise en évidence par plusieurs événements récents (Xynthia 2010, la NouvelleOrléans 2005, Rhône aval 2003, Gard 2002, Aude 1999). Cet ouvrage rassemble les contributions présentées lors du 2e colloque national Digues maritimes et fluviales de protection contre les submersions (Digues2013), organisé par l’Irstea et Promosciences, les 12, 13 et 14 juin 2013 au Centre des Congrès d’AixenProvence, avec le soutien du MEDDE, du CFBR, et de la Région ProvenceAlpesCôte d’Azur. Il s’adresse aux maîtres d’ouvrages, gestionnaires, concepteurs, constructeurs, enseignants et chercheurs, services de contrôle, organismes financeurs, agissant dans les domaines d’activités liés, directement ou indirectement, à la sûreté des digues maritimes et fluviales.
Author: Philippe Malaval
Author: Philippe Malaval
Author: 
Author: Guillaume Holsteyn
Author: Philippe Béon
Author: Yannick GARAT
Author: Cécile Paulin
Author: Mr Bill Quirke
Author: Valérie Lehmann
Author: Electre
Author: ROYET Paul