Author: Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 436
Book Description
Oct. issues 1949-55 include the association's Proceedings, 1949-55.
College Public Relations Quarterly
Author: Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 436
Book Description
Oct. issues 1949-55 include the association's Proceedings, 1949-55.
Public Relations Quarterly
Author: Primer of Public Relations Research, Third Edition
Author: Don W. StacksPublisher: Guilford Publications
ISBN: 146252270X
Category : Business & Economics
Languages : en
Pages : 417
Book Description
Thousands of public relations (PR) students and professionals have relied on this authoritative text to understand the key role of research in planning and evaluating PR campaigns. Revised and expanded to reflect today's emphasis on standards-based practice, the third edition has a heightened emphasis on setting baselines, creating benchmarks, and assessing progress. Stacks presents step-by-step guidelines for using a wide range of qualitative and quantitative methods to track output, outtakes, and outcomes, and shows how to present research findings clearly to clients. Every chapter features review questions and a compelling practice problem. PowerPoint slides for use in teaching are provided at the companion website. Instructors requesting a desk copy also receive a supplemental Instructor's Manual with a test bank, suggested readings, and case studies. New to This Edition: *Chapter on standardization, moving beyond the prior edition's focus on best practices. *Chapter on different types of data sets, with attention to the advantages and disadvantages of using Big Data. *Addresses the strategic use of key performance indicators. *Covers the latest content analysis software. Pedagogical Features: *Each chapter opens with a chapter overview and concludes with review questions. *End-of-chapter practice problems guide readers to implement what they have learned in a PR project. *Appendix provides a dictionary of public relations measurement and research terms. *Supplemental Instructor's Manual and PowerPoint slides.
Bulletin
Author: United States. Office of EducationPublisher:
ISBN:
Category : Education
Languages : en
Pages : 1052
Book Description
Excellence in Internal Communication Management
Author: Rita Linjuan MenPublisher: Business Expert Press
ISBN: 1631576763
Category : Business & Economics
Languages : en
Pages : 290
Book Description
This book integrates theories, research insights, practices, as well as current issues and cases into a comprehensive guide for internal communication managers and organizational leaders on how to communicate effectively with internal stakeholders. Important topics such as engagement, trust, change communication, new technologies, leadership communication, ethical decision making, transparency and authenticity, and measurement are discussed. The book concludes with predictions of the future of internal communications research, theory development, and practices.
Public Relations
Author: Danny MossPublisher: SAGE
ISBN: 144625366X
Category : Business & Economics
Languages : en
Pages : 513
Book Description
Taking a managerial perspective, this book explores public relations and its role in the wider organizational world. Contributors explore a variety of contexts in which the relevance of understanding these two interlinking domains is so paramount, such as corporate branding and reputation, government relations and community communications, as well as drawing on experise of legal considerations and ethical awareness. The effective management of public relations is crucial within any organization, but a wider managerial awareness and support of its role is equally critical. Public Relations: A Managerial Perspective offers an original and vital discussion of these challenges for second and third year undergraduate and postgraduate students of public relations, corporate communications and public affairs.
The Future of Excellence in Public Relations and Communication Management
Author: Elizabeth L. TothPublisher: Routledge
ISBN: 1135250693
Category : Business & Economics
Languages : en
Pages : 656
Book Description
The Future of Excellence in Public Relations and Communication Management brings together a stellar collection of public relations scholars to address the question: What will happen to continue the seminal theory building in public relations, bolstered by the work of James E. Grunig and Larissa A. Grunig, and the groundbreaking 1992 IABC Excellence Study examining best practices in the field? This volume presents a challenge to future researchers, encouraging consideration of other theoretical research problems that will lead to improving the management practice of public relations. This collection advances scholarly and practitioner understanding of excellence in public relations and communication management, and as such, public relations and communications scholars, in addition to practitioners and graduate students studying these areas, will benefit immensely by reading the work in this volume.
Cases in Public Relations Management
Author: Patricia SwannPublisher: Routledge
ISBN: 1134060343
Category : Business & Economics
Languages : en
Pages : 750
Book Description
Developed for advanced students in public relations, Cases in Public Relations Management uses recent cases in public relations that had outcomes varying from expected to unsuccessful. The text challenges students to think analytically, strategically, and practically. Each case is based on real events, and is designed to encourage discussion, debate, and exploration of the options available to today's strategic public relations manager. Key features of this text include coverage of the latest controversies in current events, discussion of the ethical issues that have made headlines in recent years, and strategies used by public relations practitioners. Each case has extensive supplemental materials taken directly from the case for students' further investigation and discussion. The case study approach encourages readers to assess what they know about communication theory, the public relations process, and management practices, and prepares them for their future careers as PR practitioners. New to the second edition are: 27 new case studies, including coverage of social media and social responsibility elements New chapters on corporate social responsibility (CSR) and activism End-of-chapter exercises Embedded hyperlinks in eBook Fully enhanced companion website that includes: Instructor resources: PowerPoint presentations, Case Supplements, Instructor Guides Student resources: Quizzes, Glossary, Case Supplements
Quarterly Review of Public Relations
Author: Strategic Intelligence for American World Policy
Author: Sherman KentPublisher: Princeton University Press
ISBN: 069127374X
Category : Political Science
Languages : en
Pages : 258
Book Description
The classic book that established the principles and methods of modern intelligence analysis With the outbreak of the Second World War, historian Sherman Kent left his classroom at Yale to join the Office of Strategic Services—the forerunner of the Central Intelligence Agency—where he adapted scholarly methods to the rigors and unique challenges of producing actionable intelligence in support of the war effort. In this remarkable book, Kent draws on the lessons he learned in wartime to lay the foundations for postwar security. He presents the doctrine and practices of intelligence analysis and explains why they are vital to national survival. Strategic Intelligence for American World Policy shows how intelligence activities and their consequences extend far beyond military considerations and are as essential to keeping the peace as they are to winning the war.