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Author: Géraldine Michel Publisher: Routledge ISBN: 1351014455 Category : Business & Economics Languages : en Pages : 256
Book Description
Brand collaborations are widely considered the art of the perfect match. This book is a guide to understanding the process of brand collaborations and explains the key factors of success to build specific forms of collaborations between diverse partners. The Art of Successful Brand Collaborations gives tangible examples of partnerships between various kinds of internationally renowned artists, celebrities, brands and companies such as Coca-Cola, Louis Vuitton, Puma, David Beckham and Pharrell Williams. In this vivid study, the academic and practitioner author team outline deep knowledge about the advantages and economic benefits of this marketing strategy. This includes additional meaning, improvement of the brand image, attracting new customers within different target groups and the development of the brand in new markets. Filled with interviews from practitioners and vital academic and professional insights, this book is an essential guide for brand managers, professors and students to better understand and successfully implement the process of brand collaborations.
Author: Géraldine Michel Publisher: Routledge ISBN: 1351014455 Category : Business & Economics Languages : en Pages : 256
Book Description
Brand collaborations are widely considered the art of the perfect match. This book is a guide to understanding the process of brand collaborations and explains the key factors of success to build specific forms of collaborations between diverse partners. The Art of Successful Brand Collaborations gives tangible examples of partnerships between various kinds of internationally renowned artists, celebrities, brands and companies such as Coca-Cola, Louis Vuitton, Puma, David Beckham and Pharrell Williams. In this vivid study, the academic and practitioner author team outline deep knowledge about the advantages and economic benefits of this marketing strategy. This includes additional meaning, improvement of the brand image, attracting new customers within different target groups and the development of the brand in new markets. Filled with interviews from practitioners and vital academic and professional insights, this book is an essential guide for brand managers, professors and students to better understand and successfully implement the process of brand collaborations.
Author: Jan-Benedict Steenkamp Publisher: Kogan Page Publishers ISBN: 0749483482 Category : Business & Economics Languages : en Pages : 265
Book Description
The rise of hard discounters like Aldi and Lidl has been monumental. Explore the very real threat they pose to traditional retailers and brand manufacturers and what you can learn from their growth. Hard discounters are stores that sell a limited selection of consumer-packaged goods and perishables - typically fewer than 2,000 Stock Keeping Units - for prices that are usually 50-60% lower than national brands. The best-known hard discounters are Aldi and Lidl, but global brands include Trader Joe's, EuroSpin, Biedronka, Netto and Leader Price. Their rise has been monumental; they have irrevocably changed the face of retail in Europe and Australia and are making steady inroads into the US. Retail Disruptors is the first book that explores this upheaval, providing expert insight into the business models of the leading hard discounters, and what mainstream retailers and brand manufacturers can do to remain competitive in the face of disruption. Meticulously researched by two of the leading authorities in retail strategy, private labels, branding, and hard discounting, Retail Disruptors is essential reading for all brand manufacturers and retailers who want to retain the competitive edge.
Author: Herb Sorensen Publisher: FT Press ISBN: 013357766X Category : Business & Economics Languages : en Pages : 612
Book Description
In Inside the Mind of the Shopper , world-renowned retail consultant Dr. Herb Sorensen, Ph.D. uncovers the truth about the retail shopper and rips away the myths and mistakes that lead retailers to miss their greatest opportunities. Every year, says Sorensen, shoppers will spend a quadrillion seconds in supermarkets and they'll waste 80% of that time. Drawing on Sorensen's breakthrough second-by-second analysis of millions of shopping trips, this book reveals how consumers actually behave, move, and make buying decisions as they move through supermarkets and other retail stores. Sorensen presents powerful, tested strategies for designing more effective stores, improving merchandising, and driving double-digit sales increases. He identifies simple interventions that can have dramatic sales effects, and shows why many common strategies simply don't work. You'll learn how to appeal to the "quick trip" shopper, make the most of all three "moments of truth," understand consumers' powerful in-store migration patterns, improve collaboration between manufacturers and retailers, learn the lessons of Stew Leonard's and other innovators, and much more. Then, in Part II, Sorensen presents revealing interviews with several leading in-store retail experts, including crucial insights on using technology and retailing to multicultural communities. ¿ The world's #1 guide to retail success, complete with crucial, up-to-date insights--including new case studies, ideas, strategies, and tactics from today's best retailers, like TopShop, IKEA, and Best Buy. Smart Retail incorporates several valuable chapters, including: Opportunities to learn from past retail pioneers: simple yet effective strategies your competitors have forgotten. How to use data to drive profit and growth. How to do more with less, and maximize the value each team member brings to the table. How to use new technology to develop highly productive, innovative "Remote Teams." Covering everything from creating the ultimate retail experience to understanding the customer and the importance of motivated workers, this is the book that will equip managers, teamworkers, retail entrepreneurs and indeed anybody who sells direct to customers, with practical winning ideas and strategies.
Author: Laure Lavorata Publisher: Emerald Group Publishing ISBN: 1787145530 Category : Business & Economics Languages : en Pages : 202
Book Description
This book is the result of research on major European food retailers and aims to describe and analyze these efforts in order to draw lessons, identify problems and opportunities and share knowledge. The book can help marketers and researchers to better understand retailers’ practices in different countries and their impact on consumers.
Author: Jürgen Rossmann Publisher: Birkhäuser ISBN: 3034886721 Category : Technology & Engineering Languages : en Pages : 363
Book Description
During the week of August 31 - September 4, 1998, a conference in honour of Vladimir Maz'ya was held in Rostock as a satellite meeting of the World Congress of Mathematicians. It was sponsored by the German Research Founda tion (Deutsche Forschungsgemeinschaft) and the Ministry of Education and Cul tural Affairs of the land Mecklenburg-Vorpommern. During his forty year career Maz'ya contributed to so many areas of mathematical analysis that such a broad topic of the conference as "Functional Analysis, Partial Differential Equations and Applications" sounds quite nat~al. The conference was organized by the Depart ment of Mathematics of the University of Rostock and the Weierstrass Institute of Applied Analysis and Stochastics in Berlin on the occasion of his 60th birth day. For many years Maz'ya was connected with mathematicians from Berlin and Rostock through his work in potential theory, in differential and pseudodifferen tial equations and in approximation theory. In 1990 he was awarded an honorary doctorate by the University of Rostock. Shortly before the meeting, one of its organizers, an outstanding mathematician and Maz'ya's dear friend, Siegfried Pr6Bdorf died. This was a heavy loss for the and for the conference in particular. During the German mathematical community meeting the rector of the University of Rostock, Prof. Wildenhain, the director of the Weierstrass Institute, Prof. Sprekels, and Prof. Maz'ya remembered S. Pr6Bdorf very warmly. The conference was attended by 109 mathematicians from 21 countries, and the program included 24 invited lectures and 63 short communications.
Author: Abdul Basit Syed Publisher: WHD Publishing House ISBN: 8194673534 Category : Business & Economics Languages : en Pages : 78
Book Description
This book is about the pricing strategy impact the market share of LIDL. It suggests that by using a diverse range of pricing will attract customers and increase revenue.
Author: Alex Marwood Publisher: Penguin ISBN: 0143126695 Category : Fiction Languages : en Pages : 402
Book Description
“The Killer Next Door is even better [than The Wicked Girls]. Scary as hell. Great characters.” —Stephen King Winner of the Macavity Award for Best Mystery Novel and nominated for the Anthony Award for Best Paperback Original Everyone who lives at 23 Beulah Grove has a secret. If they didn’t, they wouldn’t be renting rooms in a sketchy South London building for cash—no credit check, no lease. It’s the kind of place you end up when you you’ve run out of other options. The six residents mostly keep to themselves, but one unbearably hot summer night, a terrible accident pushes them into an uneasy alliance. What they don’t know is that one of them is a killer. He’s already chosen his next victim, and he’ll do anything to protect his secret. Alex Marwood’s debut novel The Wicked Girls earned her lavish praise from the likes of Elizabeth Haynes, Laura Lippman, and Erin Kelly and received the Edgar Award. Now, Marwood’s back with a brilliant, tightly paced thriller that will keep you up at night and make you ask yourself: just how well do you know your neighbors? “Taut, assured and reminiscent of Ruth Rendell's psychological novels, Marwood's second book more than lives up to the promise shown in her splendid debut, The Wicked Girls.” —The Guardian
Author: Robert Amos Publisher: TouchWood Editions ISBN: 1771510188 Category : Art Languages : en Pages : 194
Book Description
Harold Mortimer-Lamb's name is in the index of almost every book written on the history of Canadian art, yet his place in that world has never been clear. Photographer, writer, painter, promoter--he was a man of many parts and the ideal patron and friend to some of Canada's most famous artists, including A.Y. Jackson, Emily Carr, and Jack Shadbolt. At the centre of his story are his relationships with painter Frederick Varley and young student Vera Weatherbie, whom Mortimer-Lamb, at the age of seventy, eventually married, when she was just thirty. Profusely illustrated with his photos, paintings, and the art he collected, Harold Mortimer-Lamb: The Art Lover brings into focus an unknown chapter in Canadian art history.
Author: Géraldine Michel
Author: Géraldine Michel
Author: Jan-Benedict Steenkamp
Author: Pantelis Sklias
Author: Herb Sorensen
Author: Laure Lavorata
Author: Jürgen Rossmann
Author: Abdul Basit Syed
Author: Alex Marwood
Author: Robert Amos
Author: Alessandra Durazzo