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Author: Ehsan Zarei Publisher: DMA4U ISBN: Category : Business & Economics Languages : en Pages : 251
Book Description
Are you looking for a complete guide to coffee shop marketing? Your search ends here with this comprehensive book! This book offers 17 unique marketing strategies to help you succeed, providing an abundance of tips, tricks, ideas, and examples. Real-world ad copy examples are included for each marketing strategy, making it a powerful tool to re-imagine, think out of the box, see new possibilities, or even simply use the same ad copy samples to get started faster. You may have known a marketing strategy before, but when you have multiple ad copy examples about the same marketing strategy, it will open up your eyes to new ways that it can be done. This comprehensive guide offers a unique opportunity to generate fresh and innovative ideas, elevating your coffee shop marketing to the next level, with insights that only a marketing expert could provide. Whether you're a professional or just getting started, this book is the perfect resource to take your coffee shop marketing to the next level.
Author: Ehsan Zarei Publisher: DMA4U ISBN: Category : Business & Economics Languages : en Pages : 251
Book Description
Are you looking for a complete guide to coffee shop marketing? Your search ends here with this comprehensive book! This book offers 17 unique marketing strategies to help you succeed, providing an abundance of tips, tricks, ideas, and examples. Real-world ad copy examples are included for each marketing strategy, making it a powerful tool to re-imagine, think out of the box, see new possibilities, or even simply use the same ad copy samples to get started faster. You may have known a marketing strategy before, but when you have multiple ad copy examples about the same marketing strategy, it will open up your eyes to new ways that it can be done. This comprehensive guide offers a unique opportunity to generate fresh and innovative ideas, elevating your coffee shop marketing to the next level, with insights that only a marketing expert could provide. Whether you're a professional or just getting started, this book is the perfect resource to take your coffee shop marketing to the next level.
Author: Frank Lanzkron-Tamarazo Publisher: Coffee Cantor the ISBN: 9780615936383 Category : Chazzano Coffee Roasters Languages : en Pages : 86
Book Description
What happens when you put cream or sugar in awesome specialty coffee? The title of the book answers that question. The question and answer will teach you how to grow your business or house of worship and therefore grow your life. Frank will teach you how to build upon your relationships with customers and congregants by educating and interviewing them, and with great customer service. When you build community in your business or house of worship, you will create a huge sales force that sells your goods and services for you.
Author: Jonathan Morris Publisher: Reaktion Books ISBN: 1789140269 Category : Cooking Languages : en Pages : 214
Book Description
Most of us can’t make it through morning without our cup (or cups) of joe, and we’re not alone. Coffee is a global beverage: it’s grown commercially on four continents and consumed enthusiastically on all seven—and there is even an Italian espresso machine on the International Space Station. Coffee’s journey has taken it from the forests of Ethiopia to the fincas of Latin America, from Ottoman coffee houses to “Third Wave” cafés, and from the simple coffee pot to the capsule machine. In Coffee: A Global History, Jonathan Morris explains both how the world acquired a taste for this humble bean, and why the beverage tastes so differently throughout the world. Sifting through the grounds of coffee history, Morris discusses the diverse cast of caffeinated characters who drank coffee, why and where they did so, as well as how it was prepared and what it tasted like. He identifies the regions and ways in which coffee has been grown, who worked the farms and who owned them, and how the beans were processed, traded, and transported. Morris also explores the businesses behind coffee—the brokers, roasters, and machine manufacturers—and dissects the geopolitics linking producers to consumers. Written in a style as invigorating as that first cup of Java, and featuring fantastic recipes, images, stories, and surprising facts, Coffee will fascinate foodies, food historians, baristas, and the many people who regard this ancient brew as a staple of modern life.
Author: Ratih Hurriyati Publisher: CRC Press ISBN: 1000328325 Category : Business & Economics Languages : en Pages : 771
Book Description
The GCBME Book Series aims to promote the quality and methodical reach of the Global Conference on Business Management & Entrepreneurship, which is intended as a high-quality scientific contribution to the science of business management and entrepreneurship. The Contributions are expected to be the main reference articles on the topic of each book and have been subject to a strict peer review process conducted by experts in the fields. The conference provided opportunities for the delegates to exchange new ideas and implementation of experiences, to establish business or research connections and to find Global Partners for future collaboration. The conference and resulting volume in the book series is expected to be held and appear annually. The year 2019 theme of book and conference is "Transforming Sustainable Business In The Era Of Society 5.0". The ultimate goal of GCBME is to provide a medium forum for educators, researchers, scholars, managers, graduate students and professional business persons from the diverse cultural backgrounds, to present and discuss their research, knowledge and innovation within the fields of business, management and entrepreneurship. The GCBME conferences cover major thematic groups, yet opens to other relevant topics: Organizational Behavior, Innovation, Marketing Management, Financial Management and Accounting, Strategic Management, Entrepreneurship and Green Business.
Author: Brian Hill Publisher: Kaplan Publishing ISBN: Category : Business & Economics Languages : en Pages : 296
Book Description
For each of the 150,000 books published in 2002, there are dozens that are still hoping to see the light of day. Bowkers estimates less than 1% to successfully climbing the bestseller list. What separates the winners in the battle for bestseller status? Capitalizing on insight gained from interviews with industry experts and authors such as Steve Riggio, Jack Canfield, Spencer Johnson, and more this book takes a comprehensive look at the publishing process from start to finish and, ultimately, what separates a bestselling book from all the other books published each year. Authors and would-be authors all have a curiosity about "how the other guy does it"- and this book takes it one step farther by describing what goes into making a bestseller. This book is for authors and would-be-authors and individuals in the publishing industry.
Author: Luciana Florêncio de Almeida Publisher: Woodhead Publishing ISBN: 0128147229 Category : Technology & Engineering Languages : en Pages : 398
Book Description
Coffee Consumption and Industry Strategies in Brazil, the latest release in the Consumer Science and Strategic Marketing series, provides an overview of the coffee sector, focusing on marketing strategies, consumer behavior, and strategies for transforming coffee consumption, production and retailing. The book presents the importance of an academician-practitioner perspective to bridge the gap between scholars and managers, and between business schools and the entrepreneurial world. Appropriate for researchers in the fields of food retail and producing, food marketing, consumer behavior, consumer science, agribusiness marketing and strategy, food industry strategy, undergraduate and post-graduate students studying marketing, consumer behavior, strategy, agribusiness marketing and strategy, practitioners in the food industry, marketing managers, and marketing and strategy consultants, this book is a must-read for those contributing to the coffee industry. - Presents strategies for transforming coffee consumption, production and retailing - Addresses market outlook, factors and trends - Outlines coffee industry strategies through business cases that highlight innovative practices - Discuss and present the certification role in the coffee producing strategy and retailing - The coffee waves and the specialty coffee impact in the consumption and at the retail level - Studies the role of retail and the consumer - Includes questions and exercises based on case studies and concepts
Author: Thomas Matzen Publisher: Bellingham, WA ; North Vancouver, BC : Self-counsel Press ISBN: 9781551803548 Category : Business & Economics Languages : en Pages : 254
Book Description
"Coffee bars are springing up on every street corner. Now you too can start and run one of today's most popular and profitable business ventures. If you enjoy meeting people and love coffee, this may be the business for you"--Back cover
Author: Dereje Tesfa Publisher: GRIN Verlag ISBN: 3346005895 Category : Business & Economics Languages : en Pages : 26
Book Description
Seminar paper from the year 2019 in the subject Business economics - Trade and Distribution, grade: A, , language: English, abstract: Ethiopia is the single largest African producer of coffee with about half of its production going for export. It plays a central role in Ethiopia’s economy and as the country’s leading export is an important source of foreign exchange. The coffee bean export business reserved for Ethiopia citizens. Out of the total number of coffee exporting companies, 93 percent are private companies, 5% are coffee growing farmers' cooperatives, and 2 % are governmental enterprise. The extent to which cooperatives and private, including previous Ethiopian Grain Trade Enterprise (EGTE) now named Ethiopia Trading Business Corporation (የኢትዮጵያ የንግድ ሥራዎች ኮርፖሬሽን) and state farms, play a role in coffee exports from Ethiopia. Currently coffee generates less than 35 percent of the total export earnings. For the last several years its relative predominance in the export sector is decreasing because of increased contribution of other agricultural products like horticulture and floriculture. Consequently, only a little over 26% percent of the total export earnings is contributed by coffee during the year of 2011 (FDRE, 2011). This is the lowest share earned from export of coffee in the history of economy.
Author: Ehsan Zarei
Author: Ehsan Zarei
Author: 
Author: Colin Harmon
Author: Frank Lanzkron-Tamarazo
Author: Jonathan Morris
Author: Ratih Hurriyati
Author: Brian Hill
Author: Luciana Florêncio de Almeida
Author: Thomas Matzen
Author: Dereje Tesfa