Author: Andrall E. PearsonPublisher:
ISBN:
Category :
Languages : en
Pages : 0
Book Description
Coca-Cola Vs. Pepsi-Cola
Author: Andrall E. PearsonFor God, Country, and Coca-Cola
Author: Mark PendergrastPublisher:
ISBN: 9780465054688
Category : Business & Economics
Languages : en
Pages : 666
Book Description
An illustrated history of the Coca-Cola soft drink company.
Coke Or Pepsi? 3
Author: Mickey GillPublisher: Fine Print Publishing
ISBN: 9781892951427
Category : Fiction
Languages : en
Pages : 136
Book Description
This is the third Coke or Pepsi? quiz book -- for girls 8-18. The series has sold over one million copies!
Coca-Cola Vs. Pepsi-Cola and the Soft Drink Industry
Author: Michael E. PorterThe Other Guy Blinked
Author: Roger EnricoPublisher: Bantam Books
ISBN:
Category : Business & Economics
Languages : en
Pages : 296
Book Description
The intimately detailed, juicy insider's story of the leading competitors in the cola wars--Coke and Pepsi--and the savage advertising competition in whichPepsi ultimately came out ahead.
Competition's New Clothes
Author: François LévêquePublisher: Cambridge University Press
ISBN: 1108620523
Category : Business & Economics
Languages : en
Pages : 223
Book Description
Lévêque recounts twenty revealing tales of real-life rivalry between firms across diverse industries, including wine, skiing, opera, video games and cruise liners. These entertaining and insightful narratives are informed by recent advances in economics, factoring in the many forces driving competition, including globalization and innovation. Divided into four sections, the book covers competition and the market; competition and variety; competition through innovation; and competition and equality. Read together, these stories also serve as building blocks to address the issue of whether competition between firms has entered a new era of increased intensity. This book will appeal to anyone, from company executives to consumers, who are interested in the economics of contemporary industry and want to incorporate a grasp of competition into their everyday decision-making. This book can also be used as a supplementary text in courses in microeconomics, business economics and industrial organisation.
Coke Versus Pepsi
Author: Ahmed MaamounPublisher:
ISBN: 9781529711974
Category : Competition
Languages : en
Pages :
Book Description
For over a century, rivals Pepsi and Coke have jockeyed for position as America's soft drink of choice. The Coca-Cola Company, created in 1886, is the world's largest beverage corporation, offering over 500 brands to consumers in 200 countries. Pepsi-Cola, founded seven years later in 1893, is one of the world's leading food and beverage conglomerates. In the early 1980s, the term "Cola Wars" was coined to describe the feud between the two companies. What makes the Coke/Pepsi rivalry so intriguing is that their products are basically identical. They are both brown, cola-flavored, syrupy, carbonated beverages. To some consumers, Coke and Pepsi don't even taste that different. More so, the two industry leaders are practically the same size organizations with similar products and strategies. With the very low level of differentiation between Coke and Pepsi, their competition is cutthroat.So why do these very similar products generate such passionate brand loyalty? Each cola giant has utilized similar advertising and marketing tactics to outperform the other. The ongoing warfare involves many weapons, such as offering an extensive assortment of flavors, using futuristic technology, celebrity endorsements, logos, slogans, co-branding, sponsorships, and creative promotions, and constantly thinking outside the can. In the United States, and most global markets, Coke dominates, but Pepsi is always present to poke fun at the original cola drink. The fact that Pepsi has survived, and even thrived, for so long is verification that its persistent brand storytelling and strategy of being a formidable underdog works. The war between the two iconic American brands has intensified, and there is no end in sight. Coke or Pepsi? It's a question that's been around longer than the oldest living person. The war rages on.
The Pepsi Cola Addict
Author: June-Alison GibbonsPublisher: MIT Press
ISBN: 1913689727
Category : Fiction
Languages : en
Pages : 146
Book Description
The legendary lost novel in which fourteen-year-old Preston Wildey-King must choose between his all-consuming passion for Pepsi Cola and his love for schoolmate Peggy. "He walked into the turbulent super market. There were people everywhere. His eyes swept over the shelves and stabilised on a large stack of Pepsi-colas. He could almost experience the cool fizzy liquid descending his parched throat." Written by June-Alison Gibbons when she was only 16, The Pepsi Cola Addict is considered one of the great works of twentieth-century outsider literature. More than just a literary curiosity, however, this tale of a teenager whose passion for a well-known cola drink threatens to ruin his life is the uniquely vivid expression of a young woman trying to make sense of the confusing, often brutal world she in which found herself. Published in 1982 by a vanity press who took £800 from its young author and gave her only a single book in return, it's thought that fewer than ten original copies still exist in the world. Shortly after its publication, June-Alison and her sister Jennifer would become infamous as "The Silent Twins" and find themselves cruelly incarcerated for over a decade in Broadmoor Hospital. This author-approved edition makes June-Alison Gibbon's remarkable vision widely available for the first time.
Marketing Mistakes
Author: Robert F. HartleyPublisher: John Wiley & Sons
ISBN: 9780471841654
Category : Marketing
Languages : en
Pages : 229
Book Description
"In a lively conversational style, Robert Hartley provides play-by-play analyses of actual decisions and practices that led to major marketing wars, comebacks, crises, and triumphs in top corporations. Hands-on exercises and debates invite you to immerse yourself in various situations. These real-life war stories are packed with practical tips and learning experiences that can serve you throughout your career."--BOOK JACKET.
The Cola Wars
Author: J. C. LouisPublisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 392
Book Description
"A joint history of the Coca-Cola Company and Pepsico, Inc., takes in humble beginnings, infighting, unscrupulous market expansion and manipulation, sophisticated promotion campaigns, and international wheeling and dealing" [Amazon].