Coke Or Pepsi? 3 PDF Download

Author: Mickey Gill
Publisher: Fine Print Publishing
ISBN: 9781892951427
Category : Fiction
Languages : en
Pages : 136

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Book Description
This is the third Coke or Pepsi? quiz book -- for girls 8-18. The series has sold over one million copies!

Author: Andrall E. Pearson
Publisher:
ISBN:
Category :
Languages : en
Pages : 0

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Book Description

Author: Mark Pendergrast
Publisher:
ISBN: 9780465054688
Category : Business & Economics
Languages : en
Pages : 666

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Book Description
An illustrated history of the Coca-Cola soft drink company.

Author: Ahmed Maamoun
Publisher:
ISBN: 9781529711974
Category : Competition
Languages : en
Pages :

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Book Description
For over a century, rivals Pepsi and Coke have jockeyed for position as America's soft drink of choice. The Coca-Cola Company, created in 1886, is the world's largest beverage corporation, offering over 500 brands to consumers in 200 countries. Pepsi-Cola, founded seven years later in 1893, is one of the world's leading food and beverage conglomerates. In the early 1980s, the term "Cola Wars" was coined to describe the feud between the two companies. What makes the Coke/Pepsi rivalry so intriguing is that their products are basically identical. They are both brown, cola-flavored, syrupy, carbonated beverages. To some consumers, Coke and Pepsi don't even taste that different. More so, the two industry leaders are practically the same size organizations with similar products and strategies. With the very low level of differentiation between Coke and Pepsi, their competition is cutthroat.So why do these very similar products generate such passionate brand loyalty? Each cola giant has utilized similar advertising and marketing tactics to outperform the other. The ongoing warfare involves many weapons, such as offering an extensive assortment of flavors, using futuristic technology, celebrity endorsements, logos, slogans, co-branding, sponsorships, and creative promotions, and constantly thinking outside the can. In the United States, and most global markets, Coke dominates, but Pepsi is always present to poke fun at the original cola drink. The fact that Pepsi has survived, and even thrived, for so long is verification that its persistent brand storytelling and strategy of being a formidable underdog works. The war between the two iconic American brands has intensified, and there is no end in sight. Coke or Pepsi? It's a question that's been around longer than the oldest living person. The war rages on.

Author: Roger Enrico
Publisher: Bantam Books
ISBN:
Category : Business & Economics
Languages : en
Pages : 296

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Book Description
The intimately detailed, juicy insider's story of the leading competitors in the cola wars--Coke and Pepsi--and the savage advertising competition in whichPepsi ultimately came out ahead.

Author: J. C. Louis
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 392

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Book Description
"A joint history of the Coca-Cola Company and Pepsico, Inc., takes in humble beginnings, infighting, unscrupulous market expansion and manipulation, sophisticated promotion campaigns, and international wheeling and dealing" [Amazon].

Author: Michael E. Porter
Publisher:
ISBN:
Category :
Languages : en
Pages : 0

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Author: Anup Kaldate
Publisher: Independently Published
ISBN:
Category :
Languages : en
Pages : 0

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Book Description
In "The Story of Coca-Cola and Pepsi," embark on a thrilling journey through the world of two iconic beverage giants. This page-turner unravels the history, fierce rivalry, and cultural impact of Pepsi and Coca-Cola. From their modest beginnings to global dominance, explore the visionary leaders, innovative marketing, and unforgettable moments that define the cola wars. It's a tale of triumphs, setbacks, celebrity endorsements, collectibles, and even cola-inspired recipes. But beyond beverages, it's a story of people-millions of fans, collectors, and enthusiasts who've made Pepsi and Coca-Cola a part of their lives. Join us for a captivating adventure through the world of Pepsi and Coca-Cola, where each page is a sip of history. Get ready to be excited, intrigued, and thoroughly immersed in this epic narrative. Cheers to a journey you won't want to miss!

Author: Kenny Abdo
Publisher: ABDO
ISBN: 1098229460
Category : Juvenile Nonfiction
Languages : en
Pages : 27

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Book Description
This title focuses on the feud between the companies Coke and Pepsi while offering information related to their histories, combative relationships, and the legacies they leave behind. This hi-lo title is complete with vibrant photographs, simple text, glossary, and an index. Aligned to Common Core Standards and correlated to state standards. Fly! is an imprint of Abdo Zoom, a division of ABDO.

Author: Robert F. Hartley
Publisher: John Wiley & Sons
ISBN: 9780471841654
Category : Marketing
Languages : en
Pages : 229

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Book Description
"In a lively conversational style, Robert Hartley provides play-by-play analyses of actual decisions and practices that led to major marketing wars, comebacks, crises, and triumphs in top corporations. Hands-on exercises and debates invite you to immerse yourself in various situations. These real-life war stories are packed with practical tips and learning experiences that can serve you throughout your career."--BOOK JACKET.