Author: Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 986
Book Description
Class and Industrial Marketing
Author: Industrial Marketing Management
Author: M. GovindarajanPublisher: Vikas Publishing House
ISBN: 8125913718
Category : Industrial marketing
Languages : en
Pages : 281
Book Description
Industrial Marketing Management provides a comprehensive review and analysis of industrial marketing issues, practices and strategies with reference to Indian scenario. The main focus of this book is on building a conceptual understanding for developing industrial marketing strategies. It includes analysis of the caselets, which will sharpen the analytical ability of the students.
Industrial Market Data Handbook of the United States
Author: Owen Cobb HolleranPublisher:
ISBN:
Category : Commerce
Languages : en
Pages : 920
Book Description
Industrial Marketing
Author: MukerjeePublisher: Excel Books India
ISBN: 9788174467003
Category : Industrial marketing
Languages : en
Pages : 676
Book Description
Strategies for International Industrial Marketing (RLE International Business)
Author: Peter W TurnbullPublisher: Routledge
ISBN: 1135124272
Category : Business & Economics
Languages : en
Pages : 305
Book Description
This study considers the key strategic issues of the management of customer relationships in international industrial marketing. It is based on extensive original research by the International Marketing and Purchase Group. The book reports on that research, in particular pointing out the differences in approach by different national groups in Europe.
Class
Author: Publisher:
ISBN:
Category : Industrial marketing
Languages : en
Pages : 890
Book Description
The Marketing Challenge for Industrial Companies
Author: Claudio A. SaavedraPublisher: Springer
ISBN: 9783319808499
Category : Business & Economics
Languages : en
Pages : 423
Book Description
This book discusses the differences between consumer marketing and industrial marketing, as well as the challenges faced when putting each into practice. It identifies important distinctions in terms of product functionality, market research concepts and techniques, market segmentation, pricing, sales force and product launch. Furthermore, it reviews significant variations concerning other issues such as branding, distribution, product development and the organizational structure of the commercial department. Each chapter features both authoritative, novel concepts suited for global application and hands-on protocols. By presenting these concepts and their implementation, this book is the first of its kind in the field to help practitioners avoid using consumer-marketing techniques that could in fact be inappropriate for and detrimental to an industrial company strategy.
Domestic Commerce
Author: United States. Bureau of Foreign and Domestic CommercePublisher:
ISBN:
Category : Commerce
Languages : en
Pages : 566
Book Description
Marketing Management In Geographically Remote Industrial Clusters: Implications For Business-to-consumer Marketing
Author: George TesarPublisher: World Scientific Publishing Company
ISBN: 9814489824
Category : Business & Economics
Languages : en
Pages : 528
Book Description
This book is the first to cover marketing management issues in geographically remote industrial clusters (GRICs). The phenomena of GRICs have increased in importance, especially in the Nordic countries, due to changes in industry structures as well as political ambitions. The practice of marketing and marketing management is not singular to industry clusters in Nordic countries. Remote areas in parts of the United States, South and Central America, and South East Asia exhibit similar tendencies.The problems faced by many entrepreneurial managers managing start-up or even existing enterprises are complex and require an in-depth understanding not only of the problems themselves, but also of the contextual framework in which these problems need to be solved. This book contains original cases that cover issues like cluster formation, information gathering, marketing strategies and operations, and information-technology. Examples come from industries like textile & furniture, automobile, agro-machinery, food, wine, software, and management consulting.
Author: