CIM 11 Marketing Leadership and Planning PDF Download
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Author: BPP Learning Media Publisher: BPP Publishing ISBN: 9781445391519 Category : Financial planners Languages : en Pages : 306
Book Description
As the Official Educational Publisher for CIM, all BPP Learning Media materials are written or reviewed by a CIM examiner or a CIM recommended tutor and all books have a CIM professional body review for assurance on syllabus coverage.
Author: BPP Learning Media Publisher: BPP Publishing ISBN: 9781445391519 Category : Financial planners Languages : en Pages : 306
Book Description
As the Official Educational Publisher for CIM, all BPP Learning Media materials are written or reviewed by a CIM examiner or a CIM recommended tutor and all books have a CIM professional body review for assurance on syllabus coverage.
Author: Stowe Shoemaker Publisher: Prentice Hall ISBN: 9780131182400 Category : Business & Economics Languages : en Pages : 662
Book Description
How do you gain a sustainable competitive advantage in today's global hospitality industry? Are there ways to attract and keep a customer over the course of a lifetime? Marketing Leadership in Hospitality and Tourism, Fourth Edition addresses the marketing strategies and tactics known to be effective in the industry such as strategic pricing and revenue management, customer loyalty programs, proven communication mixes, and more! Each chapter explores how to market services and the hospitality experience from both an academic and industry point of view. Case studies, international examples, web exercises and intriguing interviews help readers learn about marketing and also about the industry itself.
Author: Thomas Barta Publisher: McGraw Hill Professional ISBN: 1259834727 Category : Business & Economics Languages : en Pages : 241
Book Description
WHAT MAKES AN EFFECTIVE AND SUCCESSFUL MARKETING LEADER? The 12 Powers of a Marketing Leader, by former McKinsey Partner Thomas Barta and senior London Business School professor Patrick Barwise, is the first research-based leadership book for marketers in the 21st century. Based on the largest ever research study of its kind, with detailed data on over 8,600 leaders in more than 170 countries, this game-changing book identifies 12 specific behaviors--or Powers--that drive marketers' business impact and career success. Reading it, you’ll learn how to: • MOBILIZE YOUR BOSS: Make an impact at the highest level and align marketing with the company's priorities. • MOBILIZE YOUR COLLEAGUES: Inspire and motivate your non-marketing colleagues to deliver a great customer experience. • MOBILIZE YOUR TEAM: Build and align a winning marketing team. • MOBILIZE YOURSELF: Focus on goals that will benefit your customers, your company and yourself, by meeting your own needs and ambitions. By zeroing in on the value creation zone ("V-Zone")--the all-important overlap between your company's and customers' needs--you’ll be able to help the business win in the market--and achieve your career goals. Warning: This is not a marketing book. It’s a leadership book for marketers, using the latest research on what works--and what doesn’t--in marketing's digital age. BONUS: Receive full access to an online self-assessment tool and other marketing leadership resources.
Author: Nina O'Driscoll Publisher: Longman ISBN: 9781408220078 Category : Business & Economics Languages : en Pages : 96
Book Description
The Market Leader specialist titles extends the scope of the Market Leader series and allows teachers to focus on the reading skills and vocabulary development required for specific areas of business.
Author: Marie A. Chisholm-Burns Publisher: Jones & Bartlett Publishers ISBN: 1449657265 Category : Medical Languages : en Pages : 616
Book Description
The Second Edition of the award-winning Pharmacy Management, Leadership, Marketing, and Finance has been updated to make this quality textbook an even more integral resource for your Pharmacy Management course. All previous chapters have been updated and multiple new chapters have been added including “Quality Improvement,” “The Basics of Managing Risk,” “Insurance Fundamentals,” “Integrating Pharmacoeconomic Principles and Pharmacy Management,” and “Developing and Evaluating Clinical Pharmacy Services.” Important Notice: The digital edition of this book is missing some of the images or content found in the physical edition.
Author: Bpp Professional Education Staff Publisher: ISBN: 9780751711127 Category : Languages : en Pages :
Book Description
This study text focuses on planning and control in strategic marketing management. It is part of a range of CIM study texts which carry the full recommendation of the CIM examiners.
Author: BPP Learning Media
Author: BPP Learning Media
Author: BPP Learning Media (Firm)
Author: Bpp Learning Media Staff
Author: Chartered Institute of Marketing
Author: Stowe Shoemaker
Author: BPP Learning Media
Author: Thomas Barta
Author: Nina O'Driscoll
Author: Marie A. Chisholm-Burns
Author: Bpp Professional Education Staff