Author: Joel N. Axelrod
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 56

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Book Description

Author:
Publisher:
ISBN:
Category : American literature
Languages : en
Pages : 650

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Book Description

Author: Edd Applegate
Publisher: Rowman & Littlefield
ISBN: 9780742530676
Category : Business & Economics
Languages : en
Pages : 286

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Book Description
Chapter 1: Research -- Chapter 2: Creative Strategy -- Chapter 3: Headlines and Slogans -- Chapter 4: Body Copy -- Chapter 5: An Introduction to Design -- Chapter 6: Newspaper Advertising -- Chapter 7: Magazine Advertising -- Chapter 8: Radio Advertising -- Chapter 9: Television Advertising -- Chapter 10: Direct Mail Advertising -- Chapter 11: Internet Advertising -- Chapter 12: Other Media Advertising -- Chapter 13: Public Relations and Corporate Advertising -- Chapter 14: Advertising Copy Research -- Chapter 15: Advice on How to Get a Job in Advertising -- A Final Note -- References -- Appendix: Graduate Programs.

Author: Management Association, Information Resources
Publisher: IGI Global
ISBN: 1522517944
Category : Business & Economics
Languages : en
Pages : 1838

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Book Description
Effective marketing techniques are a driving force behind the success or failure of a particular product or service. When utilized correctly, such methods increase competitive advantage and customer engagement. Advertising and Branding: Concepts, Methodologies, Tools, and Applications is a comprehensive reference source for the latest scholarly material on emerging technologies, techniques, strategies, and theories for the development of advertising and branding campaigns in the modern marketplace. Featuring extensive coverage across a range of topics, such as customer retention, brand identity, and global advertising, this innovative publication is ideally designed for professionals, researchers, academics, students, managers, and practitioners actively involved in the marketing industry.

Author: Lawrence S. Silver
Publisher: Routledge
ISBN: 041589929X
Category : Business & Economics
Languages : en
Pages : 366

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Book Description
Identifying and assessing the ways in which changes in the marketing mix affect consumer behavior is key to a successful marketing strategy. This book guides the student in designing, conducting and interpreting marketing research. This comprehensive textbook covers the full range of topics, including: Secondary research and data mining ; Internet marketing research ; Qualitative and exploratory research ; Statistical analysis and Marketing research ethics. With learning objectives at the beginning of each chapter, a host of cases and a comprehensive companion website, this book offers a range of tools to help students develop and test their research and analytical skills.

Author: Bruce Wrenn
Publisher: Routledge
ISBN: 1135178518
Category : Business & Economics
Languages : en
Pages : 454

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Book Description
Teach your students the most effective research strategies—including Internet surveys! Over the last few years changes in the marketing research process have been dramatic and far-reaching with the emergence of the Internet and other technologies. Marketing Research: Text and Cases, Second Edition, the completely updated edition of the classic Haworth textbook not only takes students step-by-step through cutting-edge design, conducting, and interpreting of market research, but is now updated to include Internet surveying. The topic of marketing research is comprehensively examined, including strategic and tactical decisions, choosing the proper research design, and successfully presenting results. The book provides clear explanations of complex issues and includes helpful charts, graphs, figures, sample questionnaires, and case studies which make important points easier to grasp. The practice cases (including an SPSS 11.0 data disk) offer engaging real-world problems that test the student’s research and analysis skills. Marketing Research: Text and Cases, Second Edition includes the updated and improved instructor’s manual, test bank, and PowerPoint slides. A brand-new section details procedures on how to successfully perform and effectively use Internet surveys, and includes a list of online survey providers, bulk email providers, and sample emails to use with online surveys. Stressing a practical, “hands on” project approach to learning, this guide not only prepares students for real-world experiences, but allows practitioners who are preparing market analysis reports needing background material to guide them through the process. Marketing Research: Text and Cases, Second Edition offers all the course-planning extras you need, including: thorough instructor’s manual sample syllabus research project tips, assignments, and forms test bank with true-false and multiple choice questions also available: 20-30 PowerPoint slides per chapter Marketing Research: Text and Cases, Second Edition gives instructors the tools they need for thorough course planning and is an ideal textbook for introductory marketing research courses and for practitioners looking for a guidebook.

Author:
Publisher: Arihant Publications India limited
ISBN: 9325797534
Category : Study Aids
Languages : en
Pages :

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Author: Marie H. Tracy
Publisher:
ISBN:
Category : Agriculture
Languages : en
Pages : 108

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Book Description

Author:
Publisher: Arihant Publications India limited
ISBN: 9326193527
Category :
Languages : en
Pages : 797

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Book Description

Author: William J. Altier
Publisher: Oxford University Press
ISBN: 9780198030256
Category : Business & Economics
Languages : en
Pages : 262

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Book Description
In this indispensable book, a widely experienced business consultant provides a complete set of analytical tools essential to successful trouble-shooting, effective planning, and making better decisions faster, more confidently, and more often. How can you help your company solve a problem in just a few days that's been plaguing managers for three months? How can you bring a room of executives to a consensus on a critical decision that the CEO and his committee have been wrestling with for years? Of course, this is easier said than done. Indeed, not a week goes by without a major business media story about a company that has fallen on hard times and an executive that has resigned for "personal reasons." The root of the failure is usually ineffective decision-making processes, and ultimately, bad decisions. In The Thinking Manager's Toolbox, veteran consultant and renowned business thinker William J. Altier cogently presents the underpinnings of successful thinking processes and their applications, drawing on practical, real-world experiences. The first section explores the fundamentals of thinking, change, and the critical role that sound thinking processes play in effective problem solving. The second section, your basic toolbox, develops five, in-depth fundamental thinking processes. And a third section, the advanced toolbox, develops more specialized applications for creative problem solving. Here then is a valuable primer for anyone, whether a middle manager or a CEO, seeking to solve problems and make better decisions more efficiently. The Thinking Manager's Toolbox is an invaluable resource for those seeking to develop the fundamental thinking processes necessary to perform with excellence.