The Language of Advertising PDF Download

Author: Torben Vestergaard
Publisher: Wiley-Blackwell
ISBN: 9780631107415
Category : Advertising
Languages : en
Pages : 182

View

Book Description

Author: H. Kelly-Holmes
Publisher: Springer
ISBN: 0230503012
Category : Business & Economics
Languages : en
Pages : 221

View

Book Description
Advertising has traditionally communicated messages to consumers with strong local and national identities. However, increasingly, products, producers, advertising agencies and media are becoming internationalized. In the development of strategies that appeal to a large multinational consumer base, advertising language takes on new 'multilingual' features. The author explores the role of advertising language in this new globalized environment, from a communicative theory point of view, as well as from a close linguistic analysis of some major advertising campaigns within a multicultural and multilingual marketplace.

Author: Angela Goddard
Publisher: Psychology Press
ISBN: 9780415278034
Category : Business & Economics
Languages : en
Pages : 150

View

Book Description
Drawing on literary and linguistic theory for analysis of texts, this book covers all aspects of advertising language, from the interrelation of language, image and layout to the discourse between 'reader' and advertisement.

Author: Keiko Tanaka
Publisher: Routledge
ISBN: 1134640463
Category : Language Arts & Disciplines
Languages : en
Pages : 170

View

Book Description
Keiko Tanaka offers an analysis of the linguistic devices that are used in advertisements, looking at the strategems which advertisers employ to gain and retain the attention of their audience. Using relevance theory as a framework, she sets out its key aspects and applies them to the language of written advertising in Britain and Japan. Particular emphasis is placed on `covert communication', puns and metaphors, and the book contains a unique chapter on images of women in Japanese advertising. It is fully illustrated throughout with recent contrasting advertisements drawn from the two countries. The book provides a compelling analysis of the language of advertising, and an exploration of Relevance Theory that will be of interest to scholars in many fields.

Author: Helen Ringrow
Publisher: Springer
ISBN: 1137557982
Category : Language Arts & Disciplines
Languages : en
Pages : 128

View

Book Description
This book offers a cross-cultural comparison of French and British cosmetics advertisements and explores how the discourse of beauty advertising represents ideas about femininity in French and English language contexts. As the global beauty industry expands and consumers become more critical of the claims made, the topic of cosmetics advertising discourse is examined using Feminist Critical Discourse Analysis. One common theme underlying most cosmetics advertising discourse is that the female body always requires ‘work’ to fix its ‘problems’: flat skin, dry hair, and so on. The author uses themes of language and gender, media and identity, and advertising across cultures to expose exactly what is going on in the language of cosmetics advertising and to offer a first step towards challenging these ideas and thinking about alternatives.

Author: E. Martin
Publisher: Springer
ISBN: 0230511902
Category : Business & Economics
Languages : en
Pages : 300

View

Book Description
Elizabeth Martin explores the impact of globalization on the language of French advertising, showing that English and global imagery play an important role in tailoring global campaigns to the French market, with media companies undeterred by the attempts through legislation to curb language mixing in the media.

Author: William Hurst Richards
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 286

View

Book Description

Author: Deborah J. Terry
Publisher: Psychology Press
ISBN: 1135685878
Category : Psychology
Languages : en
Pages : 406

View

Book Description
The reasons why people do not always act in accord with their attitudes has been the focus of much social psychological research, as have the factors that account for why people change their attitudes and are persuaded by such influences as the media. There is strong support for the view that attitude-behavior consistency and persuasion cannot be well understood without reference to the wider social context in which we live. Although attitudes are held by individuals, they are social products to the extent that they are influenced by social norms and the expectations of others. This book brings together an international group of researchers discussing private and public selves and their interaction through attitudes and behavior. The effects of the social context on attitude-behavior relations and persuasion is the central theme of this book, which--in its combination of theoretical exposition, critique, and empirical research--should be of interest to both basic and applied social psychologists.

Author: Nancy R. Tag
Publisher: SAGE
ISBN: 1412980534
Category : Business & Economics
Languages : en
Pages : 217

View

Book Description
This volume teaches advertising, marketing and management students how to effectively judge and critique creativity in advertising.

Author: Carol Myers-Scotton
Publisher: Oxford University Press, USA
ISBN: 9780198299530
Category : Language Arts & Disciplines
Languages : en
Pages : 372

View

Book Description
'Contact linguistics' provides an account of contact outcome theories, including the author's own. It has coursebook potential for advanced undergraduates and graduates.