Chit-chat; or, Short tales in short words ... By the author of “Always happy” [i.e. Maria Elizabeth Budden], &c. Second edition, enlarged PDF Download
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Author: Kelly T. Tian Publisher: Bloomsbury Publishing USA ISBN: 0313075921 Category : Business & Economics Languages : en Pages : 272
Book Description
From remarkably frank and credible responses to their comprehensive research questionnaire, Tian and Keep provide a unique, wide ranging catalogue of frauds that customers perpetrate on businesses--and what marketers can do to combat it. They were able to receive and analyze more than 250 written descriptions--a 71% response rate!--of the acts that customers committed and the methods they used. Instead of merely a checklist, Tian and Keep obtained their data in the customers' own words, resulting in highly detailed and reliable insights into why customers did what they did. They find that customer fraud has emerged as a form of guerilla warfare against companies, that it is adapted to specific situations, and that underlying customers' motivation is a need to get even. Ethics has little do with it. In fact, some respondents even asserted that they had an obligation to commit fraud: they did it to retaliate against what they perceived as unethical acts that businesses committed against them. The result is a rare documentation of the specifics of fraud, how it threatens not only business but entire economies, and the actions--bold and subtle--that marketers can take in self-protective response. Not only will corporate management, particularly in marketing, get detailed descriptions of their customers' fraud strategies and tactics, but they will also receive insights into where they are vulnerable and why. Tian and Keep show that fraud has become so socially acceptable among middle class customers that they are willing to share their tactics, strategies, and secrets with their friends. With this as their foundation, the authors give practitioners an arsenal of detection and deterrence methods. Equally important, they provide ways to implement them without alienating their other, blameless customers. They also show marketers what they can do to reestablish trust in their marketing exchanges with customers, and improve relationships in ways that will diminish (if not fully eliminate) the incidence of fraud. For management generally as well as marketers in companies of all sizes and type, Tian's and Keep's book is essential, engrossing, and useful reading.
Author: Tobias M. Scholz Publisher: Peter Lang Gmbh, Internationaler Verlag Der Wissenschaften ISBN: 9783631718902 Category : Business & Economics Languages : en Pages : 237
Book Description
Big data are changing the way we work. This book conveys a theoretical understanding of big data and the related interactions on a socio-technological level as well as on the organizational level. Big data challenge the human resource department to take a new role. An organization's new competitive advantage is its employees augmented by big data.
Author: David Blamires Publisher: Open Book Publishers ISBN: 1906924090 Category : Literary Criticism Languages : en Pages : 476
Book Description
Germany has had a profound influence on English stories for children. The Brothers Grimm, The Swiss Family Robinson and Johanna Spyri's Heidi quickly became classics but, as David Blamires clearly articulates in this volume, many other works have been fundamental in the development of English chilren's stories during the 19th Centuary and beyond. Telling Tales is the first comprehensive study of the impact of Germany on English children's books, covering the period from 1780 to the First World War. Beginning with The Adventures of Baron Munchausen, moving through the classics and including many other collections of fairytales and legends (Musaus, Wilhelm Hauff, Bechstein, Brentano) Telling Tales covers a wealth of translated and adapted material in a large variety of forms, and pays detailed attention to the problems of translation and adaptation of texts for children. In addition, Telling Tales considers educational works (Campe and Salzmann), moral and religious tales (Carove, Schmid and Barth), historical tales, adventure stories and picture books (including Wilhelm Busch's Max and Moritz) together with an analysis of what British children learnt through textbooks about Germany as a country and its variegated history, particularly in times of war.
Author: John M. Ford Publisher: Simon and Schuster ISBN: 0671038532 Category : Languages : en Pages : 262
Book Description
Klingon Capt. Krenn is a ruthless war strategist. But on a mission to Earth, Krenn learns a lesson in peace when his empire hatches a covert plan to shatter the Federation. Only Krenn can prevent a war--at the risk of his own life!
Author: Angus Wilson Publisher: Faber & Faber ISBN: 0571287646 Category : Fiction Languages : en Pages : 235
Book Description
On its appearance in 1952 the Times Literary Supplement called Hemlock and After 'a novel of remarkable power and literary skill which deserves to be judged by the highest standards'. Angus Wilson's first novel is concerned with the hypocrisies of middle-class society. The protagonist, Bernard Sands, is a novelist and an intellectual who tries to found a centre for young writers. However, Sands is a secret homosexual and in the post-war Britain of the time his liberal ideas cause much anxiety to those in charge. Surrounded by false friends and scheming enemies Sands has to come to terms with his emotions and is forced to decide where his loyalties lie. A compassionately written novel Hemlock and After explores the conflict of duty and love in one man's life and the consequences of our choices. Written at a time when homosexuality was still an offence Hemlock and After is a brilliantly handled novel from a writer who was described by John Betjeman as 'mercilessly accurate and never dull.'
Author: Fredric Jameson Publisher: Verso Books ISBN: 1784783471 Category : Literary Criticism Languages : en Pages : 448
Book Description
Cultural critic Fredric Jameson, renowned for his incisive studies of the passage of modernism to postmodernism, returns to the movement that dramatically broke with all tradition in search of progress for the first time since his acclaimed A Singular Modernity . The Modernist Papers is a tour de froce of anlysis and criticism, in which Jameson brings his dynamic and acute thought to bear on the modernist literature of the nineteenth and twentieth centuries. Jameson discusses modernist poetics, including intensive discussions of the work of Baudelaire, Rimbaud, Mallarmé, Wallace Stevens, Joyce, Proust, and Thomas Mann. He explores the peculiarties of the American literary field, taking in William Carlos Williams and the American epic, and examines the language theories of Gertrude Stein. Refusing to see modernism as simply a Western phenomenon he also pays close attention to its Japanese expression; while the complexities of a late modernist representation of twentieth-century politics are articulated in a concluding section on Peter Weiss’s novel The Aesthetics of Resistance. Challenging our previous understanding of the literature of this pperiod, this monumental work will come to be regarded as the classic study of modernism.
Author: Anthony J Regan Publisher: ANU Press ISBN: 1921934247 Category : History Languages : en Pages : 607
Book Description
One of the most beautiful island groups of the Pacific, Bougainville has a remarkable history. Tragically, it is as the site of devastating civil conflict that Bougainville is perhaps best known. In exploring the rich environmental, cultural and social heritage of Bougainville before the conflict, this collection provides an insight into the long-term causes of the crisis. In doing so, it surveys such topics as Bougainville’s prehistory and traditional cultures, the impact of German and Australian colonialism, the attempts by disparate local cultures to find a common identity, the assertion of political autonomy in the face of coercion to integrate with Papua New Guinea, and contemporary efforts to resolve conflict and plan a viable future. A landmark collaboration between expert commentators on Bougainville and Bougainvilleans themselves, this volume provides a comprehensive picture for those seeking to understand Bougainville’s history and future directions. Bougainville before the conflict was published in association with the State, Society and Governance in Melanesia Project, which is supported by The Australian National University and the Commonwealth of Australia.