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Author: Ingemar Fredriksson Publisher: Procentforlaget ISBN: 9198573527 Category : Business & Economics Languages : en Pages : 441
Book Description
The world has never seen such a huge business opportunity for which they have so little understanding of how to address it. Many entrepreneurs have, more or less seriously, dreamt of being able to sell just one product to every single Chinese. That dream is now quickly turning into a possibility for many hotels, restaurants, shops and attractions. As of 2012. Chinese tourists are the largest group of travellers in the world. Unfortunately, understanding of the needs that these Chinese tourists have is exceptionally poor. What do they want to eat, do or buy? Where do they want to stay, and what places do they want to visit? All these differ radically from the needs of other tourists. In this book, we will take you through what is different and why it is so. In the book, we will also offer ideas on how to easily shift your offering to match what Chinese tourists want. We will also provide plenty of examples on what others have done to attract their business -- since, naturally, many have already invested heavily to do this. So yes, competition for Chinese tourists has undoubtedly begun, but an equally vital investment for winning this fight is understanding. What do you know about their needs? INGEMAR FREDRIKSSON has 30+ years experience in top management, business development, profitability development and marketing. He has worked with plenty of SMEs in different industries (including tourism) and also with Fnatic, IKEA, Invest Sweden, Miss Sweden and the Swedish government. He has also been vice chairman of The Swedish Federation of Business Owners. Since a few years back he lives and works in the UAE. All four books by Ingemar Fredriksson, in their original Swedish edition, have featured on top lists together with names like Steve Jobs, Daniel Kahneman, Thomas Piketty, Sun Tzu and even the Fifty shades-series. Search on YouTube for “Ingemar Fredriksson’s books – Bestsellers for 15 years!” for a full video of random list positions over the years. LYU WEN has a degree in Economics from Fudan University in Shanghai, with an extensive finance background. Together, they have the academic background with down-to-earth know-how and experience of the meeting between East and West, and how this can be used in business development. Said about the Swedish edition of this book: “This book is basically a huge checklist and a fantastic basis for those who would like to attract Chinese tourists.” Monika Fleming-Glogoza, West Sweden Tourist Board
Author: Ingemar Fredriksson Publisher: Procentforlaget ISBN: 9198573527 Category : Business & Economics Languages : en Pages : 441
Book Description
The world has never seen such a huge business opportunity for which they have so little understanding of how to address it. Many entrepreneurs have, more or less seriously, dreamt of being able to sell just one product to every single Chinese. That dream is now quickly turning into a possibility for many hotels, restaurants, shops and attractions. As of 2012. Chinese tourists are the largest group of travellers in the world. Unfortunately, understanding of the needs that these Chinese tourists have is exceptionally poor. What do they want to eat, do or buy? Where do they want to stay, and what places do they want to visit? All these differ radically from the needs of other tourists. In this book, we will take you through what is different and why it is so. In the book, we will also offer ideas on how to easily shift your offering to match what Chinese tourists want. We will also provide plenty of examples on what others have done to attract their business -- since, naturally, many have already invested heavily to do this. So yes, competition for Chinese tourists has undoubtedly begun, but an equally vital investment for winning this fight is understanding. What do you know about their needs? INGEMAR FREDRIKSSON has 30+ years experience in top management, business development, profitability development and marketing. He has worked with plenty of SMEs in different industries (including tourism) and also with Fnatic, IKEA, Invest Sweden, Miss Sweden and the Swedish government. He has also been vice chairman of The Swedish Federation of Business Owners. Since a few years back he lives and works in the UAE. All four books by Ingemar Fredriksson, in their original Swedish edition, have featured on top lists together with names like Steve Jobs, Daniel Kahneman, Thomas Piketty, Sun Tzu and even the Fifty shades-series. Search on YouTube for “Ingemar Fredriksson’s books – Bestsellers for 15 years!” for a full video of random list positions over the years. LYU WEN has a degree in Economics from Fudan University in Shanghai, with an extensive finance background. Together, they have the academic background with down-to-earth know-how and experience of the meeting between East and West, and how this can be used in business development. Said about the Swedish edition of this book: “This book is basically a huge checklist and a fantastic basis for those who would like to attract Chinese tourists.” Monika Fleming-Glogoza, West Sweden Tourist Board
Author: Chris Ryan Publisher: Routledge ISBN: 1135851778 Category : Business & Economics Languages : en Pages : 297
Book Description
China is forecast to be the primary tourist destination and tourist-generating country by 2020. However, much of the writing on tourism in China has come from people within the English academic world who are not involved in the issues related to Chinese tourism development. This book provides a voice to Chinese mainland academic researchers and examines the nature of tourism research and tourism development in China. Contributors, many of whom are based in China and are immersed in the daily issues of teaching, researching and planning tourism development within China, discuss issues related to resource use, destination image and community participation with case studies that combine conceptual frameworks and practical issues. This authoritative text on tourism in China will be of interest to scholars and students of tourism throughout the world.
Author: World Tourism Organization (Unwto) Publisher: ISBN: 9789284421121 Category : Travel Languages : en Pages : 42
Book Description
These guidelines from the China Tourism Academy and UNWTO offer valuable insights into the factors motivating Chinese tourists to travel. It also presents a valuable toolkit to guide destination managers and decision makers on the best way to tap into this lucrative and productive market.
Author: Jun Wen Publisher: Routledge ISBN: 1000609073 Category : Business & Economics Languages : en Pages : 230
Book Description
Assuming an international perspective, Chinese Tourist Outbound Behaviour presents an insightful exploration of the evolution of China’s tourism market, explores Chinese tourists’ behaviour, and considers how the country’s tourism landscape will expand in the future. Featuring 16 chapters compiled and written by industry experts representing 11 countries, this collection offers a vivid profile of Chinese tourists and the characteristics distinguishing them from other market segments. This book coincides with the growing interest in Chinese tourism and tourist behaviour as the top market in the world in terms of tourism spending and arrival numbers, presenting an overview of Chinese tourist segments and travel-related concerns to paint a clear picture of the market’s status. Chapters address the future of Chinese tourism, providing industry stakeholders an up-to-date view on this valuable market along with suggestions to best harness the market’s power. Providing an up-to-date exploration of numerous contemporary issues, this book will be valuable to a wide audience, including advanced students in tourism, hospitality and leisure and recreation studies and stakeholders, authorities, establishments and employees within the tourism industry. This book offers readers greater knowledge about the past, present and future of the Chinese outbound tourism market.
Author: Megan Epler Wood Publisher: Taylor & Francis ISBN: 1315439794 Category : Business & Economics Languages : en Pages : 337
Book Description
Sustainable Tourism in the 21st Century provides students, professionals and policy makers with a global overview of the growth of the tourism industry, its impacts, supply chains, environmental management techniques, and research requirements. It provides input on how policy makers should approach the tourism industry in future in the fields of environment, business, governmental policy, and sustainable development.
Author: Daniel Nieh Publisher: HarperCollins ISBN: 0062886665 Category : Fiction Languages : en Pages : 316
Book Description
“Propulsive. . . . Highly enjoyable. . . . It sets up a sequel, one that I very much look forward to reading.” —The New York Times Book Review A fresh, smart, and fast-paced revenge thriller about a college basketball player who discovers shocking truths about his family in the wake of his father’s murder Victor Li is devastated by his father’s murder, and shocked by a confessional letter he finds among his father’s things. In it, his father admits that he was never just a restaurateur—in fact he was part of a vast international crime syndicate that formed during China’s leanest communist years. Victor travels to Beijing, where he navigates his father’s secret criminal life, confronting decades-old grudges, violent spats, and a shocking new enterprise that the organization wants to undertake. Standing up against it is likely what got his father killed, but Victor remains undeterred. He enlists his growing network of allies and friends to finish what his father started, no matter the costs.
Author: Wolfgang Wörndl Publisher: Springer Nature ISBN: 303065785X Category : Business & Economics Languages : en Pages : 587
Book Description
This open access book is the proceedings of the International Federation for IT and Travel & Tourism (IFITT)’s 28th Annual International eTourism Conference, which assembles the latest research presented at the ENTER21@yourplace virtual conference January 19–22, 2021. This book advances the current knowledge base of information and communication technologies and tourism in the areas of social media and sharing economy, technology including AI-driven technologies, research related to destination management and innovations, COVID-19 repercussions, and others. Readers will find a wealth of state-of-the-art insights, ideas, and case studies on how information and communication technologies can be applied in travel and tourism as we encounter new opportunities and challenges in an unpredictable world.
Author: May-lee Chai Publisher: Penguin ISBN: 0698141075 Category : Travel Languages : en Pages : 338
Book Description
A practical and accessible guide to an ancient but rapidly changing culture—now revised and updated Perfect for business, pleasure, or armchair travelers, China A to Z explains the customs, culture, and etiquette essential for any trip or for anyone wanting to understand this complex country. In one hundred brief, reader-friendly essays alphabetized by subject, this fully revised and updated edition provides a crash course in the etiquette and politics of contemporary China as well as the nation’s geography and venerable history. In it, readers will discover: · How the recently selected President and his advisors approach global relations · Why China is considered the fastest growing market for fashion and luxury goods · What you should bring when visiting a Chinese household · What’s hot in Chinese art · How recent scandals impact Chinese society From architecture and body language to Confucianism and feng shui, China A to Z offers accessible and authoritative information about China.
Author: Pál Nyíri Publisher: University of Washington Press ISBN: 0295800496 Category : Social Science Languages : en Pages : 153
Book Description
Twenty years ago, commercial tourism in the People’s Republic of China hardly existed. Today, China has a burgeoning tourist industry, characterized by a unique style with deep roots in traditional Chinese culture. Scenic Spots is an engaging exploration of why Chinese tourists pursue certain kinds of experiences, what they make of them, and how their experiences and interpretations are shaped by the state. Working from within a Chinese cultural framework, Pál Nyíri argues that China’s brand of tourism is distinct from the traditions of both Western bourgeois tourism, which values authenticity, and Soviet tourism, with its emphasis on rugged and selfless experience. In China, tourism development is guided by the state, and “scenic spots” (jingdian) and theme parks are used to demonstrate China’s heroic past and as tools of patriotic education and modernization – or as forms of “indoctritainment.” The tourist site is perceived as a product, and, as such, it is bounded, approved, rated, and consumed. In a style both straightforward and provocative, Nyíri argues that the uniformity and undisguised commercialism of Chinese tourist sites are a direct result of the state’s ultimate authority to determine the meaning of landscape and to control culture. Scenic Spots serves as a lens through which to explore mechanisms of cultural control and resistance in a highly commercialized sphere of everyday life in contemporary China.
Author: Ashley Dudarenok Publisher: Alarice International Limited ISBN: Category : Business & Economics Languages : en Pages : 95
Book Description
This book is a must-have for anyone who’s working with Chinese social media or planning to enter China. It’s packed with the latest information, actionable insights and strategies for marketers to make the most of WeChat and Weibo. You’ll learn about Chinese consumers, WeChat and Weibo working models and the outlook for digital trends in customer relationship management, artificial intelligence and what kind of changes ‘New Retail’ will bring. What Every Marketer Needs to Know about ChinaHow Your Business Can Harness Chinese Social MediaWeChat: China’s Operating SystemWeibo: China’s Online HotspotThe Future: Get Ready for New Retail Whether you want to enter the market for the first time, expand your presence in China or provide services to Chinese tourists abroad, “Unlocking the World’s Largest E-market” offers practical advice about selling on Chinese social media from someone who has seen the transformation in China’s online world firsthand.
Author: Ingemar Fredriksson
Author: Ingemar Fredriksson
Author: Chris Ryan
Author: World Tourism Organization (Unwto)
Author: Jun Wen
Author: Megan Epler Wood
Author: Daniel Nieh
Author: Wolfgang Wörndl
Author: May-lee Chai
Author: Pál Nyíri
Author: Ashley Dudarenok