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Author: John Dawson Publisher: Routledge ISBN: 1136161171 Category : Business & Economics Languages : en Pages : 313
Book Description
Large and medium sized retailers have increased their international operations substantially over the last 25 years. This is evident in: the number of countries to which these retailers expand; the growing international sales of retailers; and the heightening of the level of commitment of retailers to their international activity – a trend that is likely to continue over the next decade as general globalization in the service industries increases. The managerial implications of the moves to become global are considerable. Different retailers are pursuing different approaches, to varying degrees of success and are no longer simply multi-national, but are also multi-continental. Consequently, existing concepts and theories of international business fit uneasily in explanations of international retailing, so new corporate strategies need to be explored. Featuring in-depth studies of seven retailers, by international scholars from Japan, the UK and Sweden, Global Strategies in Retailing explores recent developments in strategy that are related to international retailing and in particular, the emergence of a Global Portfolio Strategy. As such, this book will be important reading for all international business and retailing students and academics researching in these areas.
Author: John Dawson Publisher: Routledge ISBN: 1136161171 Category : Business & Economics Languages : en Pages : 313
Book Description
Large and medium sized retailers have increased their international operations substantially over the last 25 years. This is evident in: the number of countries to which these retailers expand; the growing international sales of retailers; and the heightening of the level of commitment of retailers to their international activity – a trend that is likely to continue over the next decade as general globalization in the service industries increases. The managerial implications of the moves to become global are considerable. Different retailers are pursuing different approaches, to varying degrees of success and are no longer simply multi-national, but are also multi-continental. Consequently, existing concepts and theories of international business fit uneasily in explanations of international retailing, so new corporate strategies need to be explored. Featuring in-depth studies of seven retailers, by international scholars from Japan, the UK and Sweden, Global Strategies in Retailing explores recent developments in strategy that are related to international retailing and in particular, the emergence of a Global Portfolio Strategy. As such, this book will be important reading for all international business and retailing students and academics researching in these areas.
Author: Ashley Dudarenok Publisher: Alarice International Limited ISBN: Category : Business & Economics Languages : en Pages : 95
Book Description
This book is a must-have for anyone who’s working with Chinese social media or planning to enter China. It’s packed with the latest information, actionable insights and strategies for marketers to make the most of WeChat and Weibo. You’ll learn about Chinese consumers, WeChat and Weibo working models and the outlook for digital trends in customer relationship management, artificial intelligence and what kind of changes ‘New Retail’ will bring. What Every Marketer Needs to Know about ChinaHow Your Business Can Harness Chinese Social MediaWeChat: China’s Operating SystemWeibo: China’s Online HotspotThe Future: Get Ready for New Retail Whether you want to enter the market for the first time, expand your presence in China or provide services to Chinese tourists abroad, “Unlocking the World’s Largest E-market” offers practical advice about selling on Chinese social media from someone who has seen the transformation in China’s online world firsthand.
Author: Pei-Luen Patrick Rau Publisher: Springer Nature ISBN: 3031359461 Category : Computers Languages : en Pages : 588
Book Description
This three-volume set of CCD 2023, constitutes the refereed proceedings of the 25th International Conference on Cross-Cultural Design, CCD 2023, held as Part of the 24th International Conference, HCI International 2023, which took place in July 2023 in Copenhagen, Denmark. The total of 1578 papers and 396 posters included in the HCII 2023 proceedings volumes was carefully reviewed and selected from 7472 submissions. The papers of CCD 2023, Part III address topics related to cross-cultural design in arts and creative industries, in cultural heritage, in immersive and inclusive learning environments, as well as cross-cultural health and wellness design.
Author: Management Association, Information Resources Publisher: IGI Global ISBN: 1522552022 Category : Technology & Engineering Languages : en Pages : 1769
Book Description
As society continues to experience increases in technological innovations, various industries must rapidly adapt and learn to incorporate these advances. While there are benefits to implementing these technologies, the sociological aspects still need to be considered. Technology Adoption and Social Issues: Concepts, Methodologies, Tools, and Applications is an innovative reference source for the latest academic material on the various effects of technology adoption, implementation, and acceptance. Highlighting a range of topics, such as educational technology, globalization, and social structure, this multi-volume book is ideally designed for academicians, professionals, and researchers who are interested in the latest insights into technology adoption.
Author: Yingjiao Xu Publisher: Springer ISBN: 9811084297 Category : Business & Economics Languages : en Pages : 211
Book Description
This book provides essential insights into Chinese consumer behaviors in the growing and dynamic fashion market. With increasing consumer purchasing power, readily accessible global brands, heavy application of digital technology and social media, as well as growing awareness of environmental issues, the Chinese fashion industry faces great opportunities and challenges at the same time. The contributing authors provide observations and address issues related to middle class fashion consumption, sustainable apparel consumption, technology application in fashion retailing, and the select traditional and new industry segments in the context of China’s recent and massive economic boom. As such, the book offers an invaluable reference guide for all academics and practitioners interested in the Chinese fashion market.
Author: Patricia Ordóñez de Pablos Publisher: Springer Science & Business Media ISBN: 0387777431 Category : Computers Languages : en Pages : 437
Book Description
This handbook is a reference for those interested in information technologies and emerging management practices in China. The emphasis on information technologies and management provides a unique proposition and gives characteristics of flexibility and adoption to diverse audiences. The subject area is a combination of global information technology and management along with strategic management of IT. The handbook exploits state-of-the-art and emerging trends in theory and technology. This handbook is primarily designed for a professional and academic audience.
Author: Marieke K. de Mooij Publisher: SAGE ISBN: 0761926690 Category : Business & Economics Languages : en Pages : 361
Book Description
De Mooij argues that differences in consumer behaviour across countries are not decreasing, but increasing. This book provides empirical evidence that the need to understand culture to explian differences in consumer behaviour is greater than ever.
Author: John Dawson
Author: John Dawson
Author: Ashley Dudarenok 
Author: Pei-Luen Patrick Rau
Author: Management Association, Information Resources
Author: Tachia Chin
Author: Yingjiao Xu
Author: Xi Li
Author: Patricia Ordóñez de Pablos
Author: Mohammed A. Al-Sharafi
Author: Marieke K. de Mooij