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Author: Peter J. Peverelli Publisher: Taylor & Francis ISBN: 9780415372084 Category : Business & Economics Languages : en Pages : 256
Book Description
This book represents the first study of economic restructuring in reform era China to apply the concepts of identity and corporate space; notions that have become increasingly relevant as foreign invested and Chinese ventures face complex operational and societal issues in the wake of globalization. Peverelli uses his own theoretical framework to examine and detect multiple identities of Chinese enterprises within a larger, comprehensive organization theory. A host of practical case studies taken from Peverelli’s time as a consultant help to illustrate this original theory, while providing a practical reference to the modern Chinese economy and Chinese management. Chinese Corporate Identitywill prove a valuable resource to academics working in organization theory, cultural anthropology, sociology, and business and economics. In addition, its supporting case studies will be of interest to consulting firms, foreign embassies and consulates in China.
Author: Peter J. Peverelli Publisher: Taylor & Francis ISBN: 9780415372084 Category : Business & Economics Languages : en Pages : 256
Book Description
This book represents the first study of economic restructuring in reform era China to apply the concepts of identity and corporate space; notions that have become increasingly relevant as foreign invested and Chinese ventures face complex operational and societal issues in the wake of globalization. Peverelli uses his own theoretical framework to examine and detect multiple identities of Chinese enterprises within a larger, comprehensive organization theory. A host of practical case studies taken from Peverelli’s time as a consultant help to illustrate this original theory, while providing a practical reference to the modern Chinese economy and Chinese management. Chinese Corporate Identitywill prove a valuable resource to academics working in organization theory, cultural anthropology, sociology, and business and economics. In addition, its supporting case studies will be of interest to consulting firms, foreign embassies and consulates in China.
Author: Wei Feng Publisher: Springer ISBN: 9811044694 Category : Language Arts & Disciplines Languages : en Pages : 157
Book Description
This book addresses the discursive construction of corporate identities in social media on the part of Chinese corporations, particularly highlighting how followers of corporate social media co-create corporate identities during firm-follower interactions. Toward this end, it pursues an integrated sociolinguistics approach combining e.g. thematic analysis, interactional analysis and in-depth interviews. Readers will also find extensive information on the brand-new dialogic framework of corporate identity formation. The book offers an insightful and revealing guide for both practitioners/trainers and teachers in corporate communication who are faced with the challenges of managing public relations and corporate images in the age of social media. It can also serve as a valuable case study for those readers who are fascinated by the Chinese economy and discourse analysis of the Chinese language.
Author: David A. Aaker Publisher: John Wiley & Sons ISBN: 0470613580 Category : Business & Economics Languages : en Pages : 400
Book Description
Branding guru Aaker shows how to eliminate the competition and become the lead brand in your market This ground-breaking book defines the concept of brand relevance using dozens of case studies-Prius, Whole Foods, Westin, iPad and more-and explains how brand relevance drives market dynamics, which generates opportunities for your brand and threats for the competition. Aaker reveals how these companies have made other brands in their categories irrelevant. Key points: When managing a new category of product, treat it as if it were a brand; By failing to produce what customers want or losing momentum and visibility, your brand becomes irrelevant; and create barriers to competitors by supporting innovation at every level of the organization. Using dozens of case studies, shows how to create or dominate new categories or subcategories, making competitors irrelevant Shows how to manage the new category or subcategory as if it were a brand and how to create barriers to competitors Describes the threat of becoming irrelevant by failing to make what customer are buying or losing energy David Aaker, the author of four brand books, has been called the father of branding This book offers insight for creating and/or owning a new business arena. Instead of being the best, the goal is to be the only brand around-making competitors irrelevant.
Author: John M. T. Balmer Publisher: Springer ISBN: 1352000113 Category : Business & Economics Languages : en Pages : 355
Book Description
This book includes a fascinating range of up-to-date articles on China from the Journal of Brand Management that marshal research and scholarship undertaken by Chinese, British, European and American scholars. The development and management of brands in China has emerged as an area of considerable and growing interest among branding scholars and practitioners owing to the rise and significance of brands within China. Providing an overview of the development and management of brands in China, Advances in Chinese Brand Management also contains case studies of centuries old and greatly loved Chinese Corporate heritage brands, luxury brands, prominent cultural brands and foreign brands in China.
Author: Chen Liu Publisher: Springer Nature ISBN: 9811990204 Category : Social Science Languages : en Pages : 307
Book Description
This book provides a historical review of the transformation of China’s image around the world since the 1978 Reform and Opening Up. Based on a synthetic model that the author constructs for evaluating national images, together with a historical review and quantitative analysis, it discusses the issues and challenges confronting China’s image around the world since the Opening Up. To help rectify the situation that most of the research on China’s reform efforts focuses on hard power (esp. economic power), this book, which mainly focuses on China’s soft power, reviews and assesses its global image from the three perspectives of politics, economy and culture. In the process, it sheds valuable new light on the presentation of China’s image and the world’s perceptions of China.
Author: Patrick P.K. Ng Publisher: Springer ISBN: 3662468816 Category : Language Arts & Disciplines Languages : en Pages : 270
Book Description
This book features not only the latest trends but also academic and industry practitioner stakeholders’ perspectives on language and functional role issues facing the rapidly developing corporate communication (CC) profession in the Greater China region. The book also explores the implications for Western societies that cross-culturally engage with Chinese partners in CC practices. The book’s chapters are oriented on five main themes, namely: Development of the CC Profession, Bilingual Practices in Corporate Communication, Corporate Social Responsibility, Employee Communications, and Media Discourse & Persuasive Communication. The first two cluster themes feature a review of the PR/CC profession’s evolutionary path to its current status as a more distinct and diversified CC profession emphasizing the role of language and particularly the bilingualism phenomenon, whereas the other cluster themes, which adopt the perspectives of academics and those of CC practitioners, span from cross-cultural, profession-wide and bilingual communication issues to applications of heuristic knowledge within industry-specific workplace contexts.
Author: W. Zhiyan Publisher: Springer ISBN: 1137276355 Category : Business & Economics Languages : en Pages : 187
Book Description
From Chinese Brand Culture to Global Brands examines branding from the Chinese perspective, and predicts that China's greatest brands are poised for global dominance.
Author: Elisabeth Paulet Publisher: Chandos Publishing ISBN: 0081007574 Category : Business & Economics Languages : en Pages : 292
Book Description
The China Business Model: Originality and Limits emphasizes transformation of the Chinese Business Model over the last decades. The impact of the financial crisis on China helps the reader understand its evolution towards capitalism. Topics covered include CSR, leadership, and management in China, how do these organizations impact the performance of companies, the financing policy of Chinese firms and its evolution till the slowdown, finance and business in China, and how could the banking sector and/or the financial markets help the development of Chinese companies? - Helps the reader understand the impact of the financial crisis on China and its evolution towards capitalism - Contains coverage of CSR, leadership, and management in China - Answers the question "how can financial markets help the development of Chinese companies?"
Author: Jing Wang Publisher: Harvard University Press ISBN: 0674047087 Category : Business & Economics Languages : en Pages : 428
Book Description
'Brand New China' offers a detailed, penetrating and up-to-date portrayal of branding and advertising in contemporary China. Wang takes readers inside an advertising agency to show the influence of American branding theories and models and also examines the impact of new media practices on Chinese advertising.
Author: Michael B. Goodman Publisher: Business Expert Press ISBN: 1606496255 Category : Business & Economics Languages : en Pages : 221
Book Description
People have always found a way to trade with one another, overcoming enormous barriers. Business and trade relationships are often the foundation for nations to thrive in peace. This book will help you learn about building a successful global relationship for your company, working together in peace while educating yourself and co-workers. Inside, the author teaches you about the essential responsibility to a global environment—knowledge of the people, organizations, and companies you want to work with. Becoming acquainted and eventually immersed in the history, geography, values, traditions, taboos, mindset, prejudices, and legal systems of someone else is an essential step to successful relationships with people from other parts of the world. Knowledge of the culture and management practices of their company is the second step toward success—how they make decisions; how they organize; how they work together; how they view the outside world; how they tolerate risk; how they settle disagreements; how they run meetings; how they view time; how they demonstrate their mission and values. This book will detail all of that so that you can make yourself and your company a real success in a global world.
Author: Peter J. Peverelli
Author: Peter J. Peverelli
Author: Wei Feng
Author: David A. Aaker
Author: John M. T. Balmer
Author: Chen Liu
Author: Patrick P.K. Ng
Author: W. Zhiyan
Author: Elisabeth Paulet
Author: Jing Wang
Author: Michael B. Goodman