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Chinese Espresso

Chinese Espresso PDF Author: Grazia Ting Deng
Publisher: Princeton University Press
ISBN: 0691245797
Category : History
Languages : en
Pages : 288

Book Description
Why and how local coffee bars in Italy—those distinctively Italian social and cultural spaces—have been increasingly managed by Chinese baristas since the Great Recession of 2008 Italians regard espresso as a quintessentially Italian cultural product—so much so that Italy has applied to add Italian espresso to UNESCO’s official list of intangible heritages of humanity. The coffee bar is a cornerstone of Italian urban life, with city residents sipping espresso at more than 100,000 of these local businesses throughout the country. And yet, despite its nationalist bona fides, espresso in Italy is increasingly prepared by Chinese baristas in Chinese-managed coffee bars. In this book, Grazia Ting Deng explores the paradox of “Chinese espresso”—the fact that this most distinctive Italian social and cultural tradition is being preserved by Chinese immigrants and their racially diverse clientele. Deng investigates the conditions, mechanisms, and implications of the rapid spread of Chinese-owned coffee bars in Italy since the Great Recession of 2008. Drawing on her extensive ethnographic research in Bologna, Deng describes an immigrant group that relies on reciprocal and flexible family labor to make coffee, deploying local knowledge gleaned from longtime residents who have come, sometimes resentfully, to regard this arrangement as a new normal. The existence of Chinese espresso represents new features of postmodern and postcolonial urban life in a pluralistic society where immigrants assume traditional roles even as they are regarded as racial others. The story of Chinese baristas and their patrons, Deng argues, transcends the dominant Eurocentric narrative of immigrant-host relations, complicating our understanding of cultural dynamics and racial formation within the shifting demographic realities of the Global North.

Chinese Coffee

Chinese Coffee PDF Author: Ira Lewis
Publisher: Dramatists Play Service Inc
ISBN: 9780822214267
Category : Friendship
Languages : en
Pages : 66

Book Description
THE STORY: It is one in the morning on a freezing New York night when struggling novelist Harry Levine comes pounding furiously on the door of his best friend, photographer Jake Manheim. Harry has all of a dollar and a half in his pocket and Jake o

Chinese Espresso

Chinese Espresso PDF Author: Grazia Ting Deng
Publisher: Princeton University Press
ISBN: 0691245797
Category : History
Languages : en
Pages : 288

Book Description
Why and how local coffee bars in Italy—those distinctively Italian social and cultural spaces—have been increasingly managed by Chinese baristas since the Great Recession of 2008 Italians regard espresso as a quintessentially Italian cultural product—so much so that Italy has applied to add Italian espresso to UNESCO’s official list of intangible heritages of humanity. The coffee bar is a cornerstone of Italian urban life, with city residents sipping espresso at more than 100,000 of these local businesses throughout the country. And yet, despite its nationalist bona fides, espresso in Italy is increasingly prepared by Chinese baristas in Chinese-managed coffee bars. In this book, Grazia Ting Deng explores the paradox of “Chinese espresso”—the fact that this most distinctive Italian social and cultural tradition is being preserved by Chinese immigrants and their racially diverse clientele. Deng investigates the conditions, mechanisms, and implications of the rapid spread of Chinese-owned coffee bars in Italy since the Great Recession of 2008. Drawing on her extensive ethnographic research in Bologna, Deng describes an immigrant group that relies on reciprocal and flexible family labor to make coffee, deploying local knowledge gleaned from longtime residents who have come, sometimes resentfully, to regard this arrangement as a new normal. The existence of Chinese espresso represents new features of postmodern and postcolonial urban life in a pluralistic society where immigrants assume traditional roles even as they are regarded as racial others. The story of Chinese baristas and their patrons, Deng argues, transcends the dominant Eurocentric narrative of immigrant-host relations, complicating our understanding of cultural dynamics and racial formation within the shifting demographic realities of the Global North.

Coffee Obsession

Coffee Obsession PDF Author: DK
Publisher: Penguin
ISBN: 1465434763
Category : Cooking
Languages : en
Pages : 226

Book Description
More than 150 million Americans drink coffee each day. We're not the only nation obsessed: More than 2.25 billion cups of coffee are consumed in the world each day. In Coffee Obsession, we take a journey through the coffee-producing nations around the world, presenting the different styles, flavors, and techniques used to brew the perfect cup. We explore how coffee gets from bean to cup in each region, and what that means for the final product. Through clear step-by-step instruction, Coffee Obsession will teach you how to make latte, cappuccino, and other iconic coffee styles as if you were a professionally trained barista. With more than 130 classic coffee recipes to suit every taste, detailed flavor profiles and tasting notes, as well as recommended roasts from around the world, Coffee Obsession is like nothing else out on the market.

Think Like Chinese

Think Like Chinese PDF Author: Haihua Zhang
Publisher: Federation Press
ISBN: 9781862876880
Category : Business & Economics
Languages : en
Pages : 212

Book Description
Sun Zi said "know yourself and your enemy, then you will never lose a battle". Zhang and Baker say, "know the Chinese mind so you can prosper!" Think Like Chinese explains Chinese thought and business culture from the Chinese perspective. It gives first-hand insight into what Chinese are really thinking when conducting business. Zhang and Baker combine their Chinese and Western perspectives to explain, in detail, common Chinese behaviours that may seem odd to non-Chinese. They bring a wealth of personal experience in contemporary Chinese business investment and management, sharing their experiences and observations to provide strategies for overcoming such cultural barriers.Each chapter opens with a traditional or common Chinese saying, which is given contemporary meaning and applied to business scenarios. This key to Chinese thought provides the context for guidance on practical matters such as:how to ensure spoken communications are being interpreted accuratelyunderstanding the importance of "face" (mianzi), and giving and receiving mianzi appropriatelynetworking effectively among the Chineseunderstanding Chinese work cultures, identifying the real Chinese decision-makers, improving negotiations, and gaining the best out of Chinese staffdistinguishing "cow poo" (facts or true statements) from "hooyou" (bragging or bullshit)knowing when a Chinese 'yes' actually means 'yes', instead of 'maybe' or 'no'Chinese approaches to the law and contracts, dispute resolution, intellectual property, investment and partnerships.Think Like Chinese is a must for anyone who wants a better understanding of Chinese culture and how to apply this knowledge in their China dealings, whether doing business with Chinese suppliers or customers, working with a Chinese partner or managing Chinese employees.It is also written for people who are simply fascinated about China, and want to know more about the Chinese people, their history, their current emergence as an economic powerhouse and their increasing significance in the world's future.

The World Atlas of Coffee

The World Atlas of Coffee PDF Author: James Hoffmann
Publisher: Mitchell Beazley
ISBN: 1784725714
Category : Cooking
Languages : en
Pages : 447

Book Description
The worldwide bestseller - 1/3 million copies sold 'With his expert guidance we travel around the globe, from Burundi to Honduras via Vietnam, sipping and spitting as we go. This is high geekery made palatable by the evident love pulsing through every sentence.' - The Guardian 'The subject of coffee has never been more, er, hot, and The World Atlas of Coffee takes a close look at its history and evolution, the international range of beans and all the best ways to enjoy coffee. Great pics too.' - Susy Atkins, The Telegraph For everyone who wants to understand more about coffee and its wonderful nuances and possibilities, this is the book to have. Coffee has never been better, or more interesting, than it is today. Coffee producers have access to more varieties and techniques than ever before and we, as consumers, can share in that expertise to make sure the coffee we drink is the best we can find. Where coffee comes from, how it was harvested, the roasting process and the water used to make the brew are just a few of the factors that influence the taste of what we drink. Champion barista and coffee expert James Hoffmann examines these key factors, looking at varieties of coffee, the influence of terroir, how it is harvested and processed, the roasting methods used, through to the way in which the beans are brewed. Country by country - from Bolivia to Zambia - he then identifies key characteristics and the methods that determine the quality of that country's output. Along the way we learn about everything from the development of the espresso machine, to why strength guides on supermarket coffee are really not good news. This is the first book to chart the coffee production of over 35 countries, encompassing knowledge never previously published outside the coffee industry.

The Coffee Book

The Coffee Book PDF Author: Anette Moldvaer
Publisher: Penguin
ISBN: 0744051010
Category : Cooking
Languages : en
Pages : 637

Book Description
Go on a journey from bean to brew and explore the history of coffee, its production, and how to become an expert barista at home. Are you a coffee lover who wants to learn how to extract the perfect brew? This coffee guide and recipe book is a must-have for anyone looking for information and inspiration to experiment with different beans, methods, and flavors. Inside this go-to guide to all things coffee, you’ll discover: • The essential coffee brewing equipment to help you extract and brew all kinds of coffee with confidence • Explore the origins of coffee from how cherries are grown, the process of coffee harvesting, and processing into the coffee beans you know and love • A region-by-region tour of leading coffee-producing countries highlights local processing techniques and different coffee flavor profiles • Visual step-by-step techniques show you how to roast the beans, prepare an espresso shot, steam milk, and make delicious coffees, just like a barista! • Over 100 recipes to suit every taste including dairy-free alternatives to milk Improve your appreciation and knowledge of one of the world's favorite pastimes - drinking coffee! Discover the incredible variety of coffee beans grown around the world with profiles from over 40 countries from far-flung places like Vietnam and Bolivia. Readers can delve into coffee tasting and use a tasters wheel to understand the nuances in flavor from bean to bean and understand which notes complement one another. Delve into the preparation of coffee, from roasting, grinding to brewing. Easy step-by-step instructions will show you the common brewing equipment used to make different coffees. Using the techniques that you have learned, explore the recipe section which includes café culture classics, such as the americano, flat white, and macchiato, to more unusual choices, like caffè de olla and ice maple latte. Brew coffee at home like a pro and start your day right with The Coffee Book.

Food Cultures of China

Food Cultures of China PDF Author: Qian Guo
Publisher: Bloomsbury Publishing USA
ISBN: 1440877831
Category : Cooking
Languages : en
Pages : 273

Book Description
Exploring the rich and varied culinary traditions of China, this book enables a better understanding of Chinese history and culture through food. Part of Bloomsbury's Global Kitchen series, this book takes readers on a food tour of China, covering everything from daily staples to holiday specialties. In addition to discovering China's long culinary history, you'll learn about recent trends, foreign influences, and contemporary food and dietary concerns, such as obesity and environmental sustainability. Chapters are organized thematically, making it easy to focus in on particular courses or types of dishes. For those hungry for a more hands-on approach, each chapter includes a collection of accessible recipes that allow readers to bring the subject to life in their own kitchens. The main text is supplemented by sidebars that offer interesting bite-sized facts, a chronology of important dates in China's culinary history, and a glossary of key food- and dining-related terms. Sun Yat-sen, the founding father of modern China, asserted that China's food culture was the most advanced and sophisticated in the world, despite the country lagging the West in science, industry, and civic engagement. Today, many people outside China immediately envision iconic dishes like fried rice, egg rolls, or sweet and sour pork when they think of Chinese food. But China has a much richer and more diverse set of culinary traditions. China's food culture is one of the oldest in the world, evolving over thousands of years. It has been shaped by a myriad of forces, from historical struggles with food insecurity to the modern push toward speed and convenience. Across this large nation, unique cuisines emerged that reflect the varied geography, climate, and customs of different regions.

消费者行为学

消费者行为学 PDF Author: 周肖儿
Publisher: 重庆大学电子音像出版社有限公司
ISBN: 7568933091
Category : Business & Economics
Languages : en
Pages : 268

Book Description
消费者研究一直是企业营销策划前的必要步骤,其结果为商业决策提供主要依据和有力支撑。从宏观经济层面来说,对消费者行为进行深入研究,使得企业能将有限的资源投入到最能满足人民群众需求的地方,有利于社会资源合理分配,对于当前优化产业结构、节能减碳有着重要意义。

Brand Management

Brand Management PDF Author: Michael Beverland
Publisher: SAGE Publications Limited
ISBN: 1529678951
Category : Business & Economics
Languages : en
Pages : 522

Book Description
This popular textbook introduces students to contemporary brand management and innovation with a focus on how companies and consumers are interacting and co-creating brands today. The latest edition continues to provide equal focus on theory and practice with all new case studies and examples from brands around the globe to help show the wide range and diversity of brands and consumers today. These include Glossier, Lovehoney, Whisper, Shinola Detroit, Trung Nguyen, Shatta Wale, Tony’s Chocolonely. Also included are updated research references and online resources, as well as a brand-new chapter on the creative aspects of branding from naming to logos and experiences. This textbook is essential reading for all students studying branding and brand management at university level. Michael Beverland is Professor of Brand Marketing at University of Sussex Business School. Pinar Cankurtaran is Assistant Professor of Brand Strategy at the Faculty of Industrial Design Engineering, Delft University of Technology.

Proceedings of the 2022 2nd International Conference on Economic Development and Business Culture (ICEDBC 2022)

Proceedings of the 2022 2nd International Conference on Economic Development and Business Culture (ICEDBC 2022) PDF Author: Yushi Jiang
Publisher: Springer Nature
ISBN: 9464630361
Category : Business & Economics
Languages : en
Pages : 1906

Book Description
This is an open access book. With the support of universities and the research of AEIC Academic Exchange Center, The 2nd International Conference on Economic Development and Business Culture (ICEDBC 2022) will be held in Dali from June 24th to 26th. Compared with previous conferences, it will discuss more in-depth economic independent innovation, open cooperation and innovative business culture under the background of the new development stage, new situation and new journey era. There will be a broad exchange environment. Well-known experts, scholars or entrepreneurs in the field will be invited to make keynote reports. Contributing authors are also very welcome to actively participate in the conference and build an academic exchange ceremony.