Author: BPP Learning Media (Firm)Publisher: BPP Publishing
ISBN: 9780751768541
Category : Marketing
Languages : en
Pages :
Book Description
CIM, for Exams Up to and Including June 2011
Author: BPP Learning Media (Firm)Publisher: BPP Publishing
ISBN: 9780751768541
Category : Marketing
Languages : en
Pages :
Book Description
CIM Professional Diploma
Author: BPP Learning MediaPublisher: BPP Learning Media
ISBN: 1445376210
Category : Business & Economics
Languages : en
Pages : 337
Book Description
A core text book for the CIM Qualification.
Cim Diploma - Paper 10: International Marketing Strategy
Author: Bpp Professional Education StaffPublisher:
ISBN: 9780751748888
Category :
Languages : en
Pages :
Book Description
This practice and revision kit focuses on international marketing strategy. It is part of a range of CIM study texts and practice and revision kits. Packed with exam-standard questions and model answers, these kits help to develop effective exam technique.
Chartered Institute of Marketing (CIM) - Professional Diplom
Author: BPP Learning Media (Firm)Publisher: BPP Publishing
ISBN: 9780751768206
Category : Marketing
Languages : en
Pages : 172
Book Description
CIM Coursebook 08/09 Marketing Management in Practice
Author: Tony CurtisPublisher: Routledge
ISBN: 1136442731
Category : Business & Economics
Languages : en
Pages : 314
Book Description
‘Butterworth-Heinemann’s CIM Coursebooks have been designed to match the syllabus and learning outcomes of our new qualifications and should be useful aids in helping students understand the complexities of marketing. The discussion and practical application of theories and concepts, with relevant examples and case studies, should help readers make immediate use of their knowledge and skills gained from the qualifications.’ Professor Keith Fletcher, Director of Education, The Chartered Institute of Marketing ‘Here in Dubai, we have used the Butterworth-Heinemann Coursebooks in their various forms since the very beginning and have found them most useful as a source of recommended reading material as well as examination preparation.’ Alun Epps, CIM Centre Co-ordinator, Dubai University College, United Arab Emirates Butterworth-Heinemann’s official CIM Coursebooks are the definitive companions to the CIM professional marketing qualifications. The only study materials to be endorsed by The Chartered Institute of Marketing (CIM), all content is carefully structured to match the syllabus and is written in collaboration with the CIM faculty. Now in full colour and a new student friendly format, key information is easy to locate on each page. Each chapter is packed full of case studies, study tips and activities to test your learning and understanding as you go along. •The coursebooks are the only study guide reviewed and approved by CIM (The Chartered Institute of Marketing). •Each book is crammed with a range of learning objectives, cases, questions, activities, definitions, study tips and summaries to support and test your understanding of the theory. •Past examination papers and examiners’ reports are available online to enable you to practise what has been learned and help prepare for the exam and pass first time. •Extensive online materials support students and tutors at every stage. Based on an understanding of student and tutor needs gained in extensive research, brand new online materials have been designed specifically for CIM students and created exclusively for Butterworth-Heinemann. Check out exam dates on the Online Calendar, see syllabus links for each course, and access extra mini case studies to cement your understanding. Explore marketingonline.co.uk and access online versions of the coursebooks and further reading from Elsevier and Butterworth-Heinemann. INTERACTIVE, FLEXIBLE, ACCESSIBLE ANY TIME, ANY PLACE www.marketingonline.co.uk
CIM Professional Diploma
Author: BPP Learning MediaPublisher: BPP Learning Media
ISBN: 1445376199
Category : Business & Economics
Languages : en
Pages : 289
Book Description
A core text book for the CIM Qualification.
Cim 6 Study Txt Delivering Customer Valu
Author: BppPublisher:
ISBN: 9780751768138
Category : Marketing
Languages : en
Pages : 240
Book Description
Cim Certificate - Paper 1: Marketing Environment
Author: Bpp Professional Education StaffPublisher:
ISBN: 9780751741254
Category : Marketing
Languages : en
Pages : 375
Book Description
BPP liaise closely with the senior examiners to ensure that the study texts contain complete syllabus coverage. This edition has been updated in the light of an in-depth review by the CIM. Features include: CIM syllabus; guidance notes extracts; scene-setting chapter introductions; key concepts; action programmes; chapter round-ups; and marketing at work real-life examples.
CIM Professional Diploma
Author: BPP Learning MediaPublisher:
ISBN: 9780751791495
Category :
Languages : en
Pages : 385
Book Description
CIM Formed in 1911 as the Sales Managers' Association, today the CIM is the leading body professional body for marketing and business development. The organization is dedicated to improving marketing standards and associated knowledge through its training and qualifications. The CIM is the only body that can award Chartered Marketer status; working through their qualifications framework is one way to achieve this. The CIM offers certificates and diplomas in specialist marketing subjects as well as its mainstream marketing qualification.
CIM Professional Diploma
Author: BPP Learning MediaPublisher: BPP Learning Media
ISBN: 1445376202
Category : Business & Economics
Languages : en
Pages : 361
Book Description
A core text book for the CIM Qualification.