Author: Kenneth ROLNICKI Publisher: AMACOM ISBN: 0814416039 Category : Business & Economics Languages : en Pages : 288
Book Description
"Channels of distribution is one of the hottest areas in marketing and sales today. And no one understands the subject better than Ken Rolnicki! Managing Channels of Distribution supplies a much-needed source of knowledge and expertise that professionals can rely on. Based on case studies and real-life experience, the book explains the complexities of managing multiple channels -- distributors, dealers, manufacturer’s reps, VARs, private labels, brokers, wholesalers, retailers, and all the rest. In the process, Rolnicki explores both macro and micro business influences that affect channel effectiveness. Special attention is paid to the frustrating areas of channel power and conflict, the dangerous issue of legalities, and the most critical topic of all -- the channel design sequence."
Author: Stephen Emmitt Publisher: John Wiley & Sons ISBN: 1119225566 Category : Architecture Languages : en Pages : 159
Book Description
The essential resource for becoming more effective in the highly competitive architectural marketplace Handbook for the Architectural Manager offers architects a comprehensive resource that brings together critical information on four interlinked areas: managing the architectural office, projects, stakeholders, and learning. Unlike other books on the topic that only stress management of the business or the management of projects, this book offers a guiding framework that encompasses the architectural manager's role in developing the practice’s competitive strategies and overseeing the project portfolio. Written by noted experts in the field, Handbook for the Architectural Manager is grounded in current research in which, for the first time, the components of architectural management have been analyzed systematically, tested, and developed for practical application. Designed to explore typical architectural management issues, the book provides clear and concise direction with practical step-by-step guidance as well as helpful checklists, templates and scenarios, and case studies to illustrate best practice. This essential resource: Offers a groundbreaking handbook that contains a comprehensive management framework for architectural practice Contains new insights and guidance based on solid research on managing the architectural practice Brings together in one book the best management techniques of the office, projects, stakeholders, and learning Includes a well-grounded critical review of the existing literature on the topic Designed for professionals in the field but written in accessible language suitable for students Handbook for the Architectural Manager offers a practical guide for overseeing the development of architectural designs and associated activities and ensuring all work is consistent (i.e. adheres to current standards, legislation, client specifications, and office protocols) and completed on time as well as information on staff development and learning.
Author: Marty Weintraub Publisher: John Wiley & Sons ISBN: 111860542X Category : Business & Economics Languages : en Pages : 338
Book Description
A unique approach to today's hottest new job in social media Today's social community managers use social media platforms and act as brand evangelists and community advocates. From creating viral content to crisis communication to leveraging community content, social managers manage online social communities and deal with what comes. Luckily, The Complete Social Media Community Manager's Guide: Essential Tools and Tactics for Business Success is the perfect resource for how to do this increasingly high-profile and crucial job. The book features proven tactics and techniques for effective management and includes more than 40 field-tested tools and templates. If you're a social community manager, learn how to grow a community and achieve the results you need. Topics include a detailed guide to today's social media platforms, how to organize and successfully share content, using metrics and reporting, and more. Helps social media community managers develop, cultivate, and convert their social media communities Does a deep dive into today's crucial social media platforms Provides a complete toolkit of over 40 field-tested tools and templates on everything from how to craft a plan to developing an editorial calendar, tracking results, and more Explains how you can organize and successfully share content among your target community and how to leverage that content to further amplify your message The Complete Social Media Community Manager's Guide: Essential Tools and Tactics for Business Success is a must-have resource for one of the hottest new careers in today's social world.
Author: Bloomsbury Publishing Publisher: A&C Black ISBN: 184930064X Category : Business & Economics Languages : en Pages : 6938
Book Description
QFINANCE: The Ultimate Resource (4th edition) offers both practical and thought-provoking articles for the finance practitioner, written by leading experts from the markets and academia. The coverage is expansive and in-depth, with key themes which include balance sheets and cash flow, regulation, investment, governance, reputation management, and Islamic finance encompassed in over 250 best practice and thought leadership articles. This edition will also comprise key perspectives on environmental, social, and governance (ESG) factors -- essential for understanding the long-term sustainability of a company, whether you are an investor or a corporate strategist. Also included: Checklists: more than 250 practical guides and solutions to daily financial challenges; Finance Information Sources: 200+ pages spanning 65 finance areas; International Financial Information: up-to-date country and industry data; Management Library: over 130 summaries of the most popular finance titles; Finance Thinkers: 50 biographies covering their work and life; Quotations and Dictionary.
Author: McKinsey & Company Inc. Publisher: John Wiley & Sons ISBN: 1119281067 Category : Business & Economics Languages : en Pages : 320
Book Description
The challenges facing today's sales executives and their organizations continue to grow, but so do the expectations that they will find ways to overcome them and drive consistent sales growth. There are no simple solutions to this situation, but in this thoroughly updated Second Edition of Sales Growth, experts from McKinsey & Company build on their practical blueprint for achieving this goal and explore what world-class sales executives are doing right now to find growth and capture it—as well as how they are creating the capabilities to keep growing in the future. Based on discussions with more than 200 of today's most successful global sales leaders from a wide array of organizations and industries, Sales Growth puts the experiences of these professionals in perspective and offers real-life examples of how they've overcome the challenges encountered in the quest for growth. The book, broken down into five overarching strategies for successful sales growth, shares valuable lessons on everything from how to beat the competition by looking forward, to turning deep insights into simple messages for the front line. Page by page, you'll learn how sales executives are digging deeper than ever to find untapped growth, maximizing emerging markets opportunities, and powering growth through digital sales. You'll also discover what it takes to find big growth in big data, develop the right "sales DNA" in your organization, and improve channel performance. Three new chapters look at why presales deserve more attention, how to get the most out of marketing, and how technology and outsourcing could entirely reshape the sales function. Twenty new standalone interviews have been added to those from the first edition, so there are now in-depth insights from sales leaders at Adidas, Alcoa, Allianz, American Express, BMW, Cargill, Caterpillar, Cisco, Coca-Cola Enterprises, Deutsche Bank, EMC, Essent, Google, Grainger, Hewlett Packard Enterprise, Intesa Sanpaolo, Itaú Unibanco, Lattice Engines, Mars, Merck, Nissan, P&G, Pioneer Hi-Bred, Salesforce, Samsung, Schneider Electric, Siemens, SWIFT, UPS, VimpelCom, Vodafone, and Würth. Their stories, as well as numerous case studies, touch on some of the most essential elements of sales, from adapting channels to meet changing customer needs to optimizing sales operations and technology, developing sales talent and capabilities, and effectively leading the way to sales growth. Engaging and informative, this timely book details proven approaches to tangible top-line growth and an improved bottom line. Created specifically for sales executives, it will put you in a better position to drive sales growth in today's competitive market.
Author: George David Hughes Publisher: Thomson South-Western ISBN: 9780538878661 Category : Business & Economics Languages : en Pages : 506
Book Description
Taking a practical, goal-oriented approach to teaching sales management skills and concepts, this text uses the steps along the typical career path of the sales manager, from field representative to upper management.
Author: Photis M. Panayides Publisher: Taylor & Francis ISBN: 1317511204 Category : Law Languages : en Pages : 158
Book Description
In the dynamic and volatile shipping industry, effective performance management is essential to an organization’s success. This book is a practical guide to developing a holistic and comprehensive performance measurement and management system at managerial level in shipping organisations. Companies in the shipping industry must perform well across many facets of the organization to satisfy an array of demands and obligations arising from a complex environment of customers, partners, competitors and regulators. This book shows how companies can develop systems to effectively gauge and monitor organizational performance, including among others strategic, economic, environmental, social and operational performance. Topics covered include: tools and approaches for measuring performance; strategy and the use of the Balanced Scorecard; the mapping of shipping business strategy; the development of KPIs; cascation; and implementation. This guide to performance measurement and management is an important resource for managers in the shipping and maritime transport industry, as well as those aspiring to hone their skills in the art of performance management and decision-making.
Author: Corey Sommers Publisher: John Wiley & Sons ISBN: 1118461576 Category : Business & Economics Languages : en Pages : 260
Book Description
Create compelling whiteboard presentations to engage your customers and win their business Whiteboard Selling offers a step-by-step approach to transforming your message and selling style by using powerful visual stories that inspire and engage customers and prospects. Free your sales force from relying on slides and other static sales tools during the sales process. Whiteboard Selling offers practical guidance and skills to enable marketing and sales teams to quickly adopt visual story telling practices that apply to today's fast-moving, competitive selling environment. Explains how to take a sales message inventory Illustrates how to design your visual stories Empowers your sales force to tell the story and extend the reach of visual storytelling Through the power of technology and effective storytelling, you and your team can create and deliver effective presentations that engage your customers, hold their attention, and win their business. Whiteboard Selling shows you how.
Author: Soliman, Fawzy Publisher: IGI Global ISBN: 1466664460 Category : Business & Economics Languages : en Pages : 390
Book Description
Sustaining a competitive edge in todays business world requires innovative approaches to product, service, and management systems design and performance. Advances in computing technologies have presented managers with additional challenges as well as further opportunities to enhance their business models. Business Transformation and Sustainability through Cloud System Implementation presents novel computing technologies designed for use in business and corporate environments, enabling managers and associates to make the most of the technologies at their disposal. This premier reference work seeks to alert firm management professionals and researchers to the potential risks and benefits associated with emerging technologies and guide firms on the proper selection, maintenance, and use of Web-based computing systems.
Author: Kenneth ROLNICKI
Author: Stephen Emmitt
Author: Linda Gorchels
Author: Marty Weintraub
Author: Bloomsbury Publishing
Author: McKinsey & Company Inc.
Author: George David Hughes
Author: Photis M. Panayides
Author: Corey Sommers
Author: Soliman, Fawzy