Author: Publisher:
ISBN:
Category : Painting, American
Languages : en
Pages : 98
Book Description
Changing Trends, Content and Style
Author: Digital and Social Media Marketing
Author: Nripendra P. RanaPublisher: Springer Nature
ISBN: 3030243745
Category : Business & Economics
Languages : en
Pages : 337
Book Description
This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.
Changing Fashion
Author: Annette LynchPublisher: Berg
ISBN: 1847887503
Category : Design
Languages : en
Pages : 199
Book Description
Changing trends in fashion have always reflected large-scale social and cultural changes. Changing Fashion presents for the first time a multi-disciplinary approach to examining fashion change, bringing together theory from fashion studies, cultural studies, sociology, psychology and art history, amongst others.Ideal for the undergraduate student of fashion and cultural studies, the book has a wide range of contemporary and historical case material which provides practical examples of trend analysis and change, from the art deco textile designs of Sonia Delaunay to the chameleonic shifts in Bob Dylan's appearance over time. Key issues in fashion and identity, such as race, gender and consumption are examined from different disciplinary angles to provide a critical overview of the field. Changing Fashion provides a concise guide to the main theories across disciplines that explain how and why media, clothing styles, and cultural practices fall in and out of fashion.
Go Mobile
Author: Jeanne HopkinsPublisher: John Wiley & Sons
ISBN: 1118239547
Category : Business & Economics
Languages : en
Pages : 260
Book Description
Set-up, run, and measure successful mobile media marketing campaigns Go Mobile is packed with tools, tips, and techniques that will help readers set-up, launch, run, and measure mobile media campaigns. This book will help readers understand the different mobile media platforms, learn how to us SMS for business, incorporate 2D and QR Codes into their campaigns, develop mobile websites and mobile apps, see case studies, and much more. Go Mobile offers practical, step-by-step guidance for implementing a mobile marketing campaign. Readers will learn how to: Use location-based marketing to get new customers and keep existing ones Integrate social media with your mobile media campaign Use mobile E-commerce to improve brand loyalty Measure the ROI of a mobile media campaign Develop mobile media business models you can use to grow revenues With these effective, efficient, and integrated mobile marketing campaigns, business owners and marketers will garner enviable response rates and watch their revenue grow more rapidly than ever before.
Trends in Education
Author: Current Trends in Web Engineering, ICWE 2010 Workshops
Author: Florian DanielPublisher: Springer
ISBN: 3642169856
Category : Computers
Languages : en
Pages : 622
Book Description
Second, we wanted to attract new audiences to the conference, selecting also novel workshops that cover topics of an emerging or foundationalnaturethatextendthefocusofICWEbeyonditstraditionaltopics. We reachedthis goalby betting onsubjects such asthe Semantic Web, semantic data management, the Internet of things, Web-enabled tourism, service-based compliance management, and e-crowdsourcing.
Dimensions of Creativity
Author: Margaret A. BodenPublisher: MIT Press
ISBN: 9780262522199
Category : Psychology
Languages : en
Pages : 260
Book Description
Dimensions of Creativity brings together original articles that draw on a range of discipline--from the history and sociology of science, psychology, philosophy, and artificial intelligence--to ask how creative ideas arise, and whether creativity can be objectively defined and measured. Dimensions of Creativity brings together original articles that draw on a range of disciplines--from the history and sociology of science, psychology, philosophy, and artificial intelligence--to ask how creative ideas arise, and whether creativity can be objectively defined and measured. Margaret Boden and her colleagues Simon Schaffer, Gerd Gigerenzer, David N. Perkins, Howard Gardner, Colin Martindale, and Hans J. Eysenck demonstrate that creativity requires not only challenging new ideas but their acceptance by some relevant social group. Although some new ideas can arise as novel associations, others are generated by exploiting structural features of an existing conceptual space. Strong motivations often drive the creators and those who evaluate and perpetuate their work. The seven essays--although very different--are complementary. The book can serve as an up-to-date introduction to the study of creativity in various disciplines. The many references provide a way into the relevant literature. A Bradford Book
Fashion Trends
Author: Eundeok KimPublisher: Bloomsbury Publishing
ISBN: 1350099023
Category : Business & Economics
Languages : en
Pages : 185
Book Description
In a fast-moving global industry, how can anyone know what the next trend will be? Fashion Trends: Analysis and Forecasting offers a clear pathway into the theory and practice of forecasting fashion, using professional case studies to demonstrate each technique and concept. This revised edition includes an updated model of the fashion trend analysis and forecasting process and expanded coverage of social media, digital influencers, sustainability and social responsibility. There are also first-hand visual materials relating to forecasts from leading firms. With the rise of individualism and concern for the sustainable world, the authors also walk you through the 'end of fashion' and what comes next, including: recycled and upcycled fashion, garment rental, subscription services, the circular economy, transparency and traceability, and the role of forecasting in encouraging sustainable lifestyles. Key topics – The characteristics of an innovation – The influence of consumer groups – Long- and short-term fashion forecasting – Sociocultural factors and their influence on trends – Fashion professionals' roles in creating and supporting trends – Consumer and industry trends accelerating product innovation and diffusion – Changing trend forecasting formats – The influence of trend forecasting on business decisions
Books in Print
Author: Publisher:
ISBN:
Category : American literature
Languages : en
Pages : 2376
Book Description
Recent Trends in Decision Science and Management
Author: Tao-Sheng WangPublisher: Springer Nature
ISBN: 9811535884
Category : Technology & Engineering
Languages : en
Pages : 758
Book Description
This book discusses an emerging field of decision science that focuses on business processes and systems used to extract knowledge from large volumes of data to provide significant insights for crucial decisions in critical situations. It presents studies employing computing techniques like machine learning, which explore decision-making for cross-platforms that contain heterogeneous data associated with complex assets, leadership, and team coordination. It also reveals the advantages of using decision sciences with management-oriented problems. The book includes a selection of the best papers presented at the 2nd International Conference on Decision Science and Management (ICDSM 2019), held at Hunan International Economics University, China, on 20–21 September 2019.