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Author: Stephan Illmer Publisher: GRIN Verlag ISBN: 3640453700 Category : Business & Economics Languages : de Pages : 22
Book Description
Studienarbeit aus dem Jahr 2009 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Note: 1,7, FOM Essen, Hochschule für Oekonomie & Management gemeinnützige GmbH, Hochschulleitung Essen früher Fachhochschule, Sprache: Deutsch, Abstract: Consumer behavior is dependent on few factors that need to be considered in any industry. In the automotive industry, there are several factors known.This assignment deals with the main topic consumer behavior and concentrates on the aspects chances and restrictions of measuring consumer behavior. The work starts with basics of consumer behavior and answer the question ‘‘what is consumer behavior’’. Afterwards it follows an analysis with different types of consumer-roles and the meaning in the automotive industry. The third chapter is about measuring consumer behavior, methods of measuring and how companies can obtain primary consumer behavior information. The work deals with the topic of chances and restriction and transfers into the practical approach and reflection of the topic.
Author: Stephan Illmer Publisher: GRIN Verlag ISBN: 3640453700 Category : Business & Economics Languages : de Pages : 22
Book Description
Studienarbeit aus dem Jahr 2009 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Note: 1,7, FOM Essen, Hochschule für Oekonomie & Management gemeinnützige GmbH, Hochschulleitung Essen früher Fachhochschule, Sprache: Deutsch, Abstract: Consumer behavior is dependent on few factors that need to be considered in any industry. In the automotive industry, there are several factors known.This assignment deals with the main topic consumer behavior and concentrates on the aspects chances and restrictions of measuring consumer behavior. The work starts with basics of consumer behavior and answer the question ‘‘what is consumer behavior’’. Afterwards it follows an analysis with different types of consumer-roles and the meaning in the automotive industry. The third chapter is about measuring consumer behavior, methods of measuring and how companies can obtain primary consumer behavior information. The work deals with the topic of chances and restriction and transfers into the practical approach and reflection of the topic.
Author: Daniel Grafe Publisher: GRIN Verlag ISBN: 3656195056 Category : Business & Economics Languages : en Pages : 54
Book Description
Research Paper (undergraduate) from the year 2011 in the subject Business economics - Business Management, Corporate Governance, grade: 3.0, European Business School - International University Schloß Reichartshausen Oestrich-Winkel, language: English, abstract: Over the last decades there have been numerous regulations and political decisions that influenced the car industry. To these belong simple regulations for emissions, subsidies for specific car forms but not at last also political decisions and developments all over the world. This paper describes some of the important developments over the last decades and their influence on the automotive industry. Furthermore, it is tried to identify learnings from these past developments and future potentials for improvement.
Author: Khosrow-Pour, D.B.A., Mehdi Publisher: IGI Global ISBN: 1605661279 Category : Computers Languages : en Pages : 411
Book Description
"This book offers readers a one-stop resource for contemporary issues, developments, and influences in e-commerce"--Provided by publisher.
Author: Nripendra P. Rana Publisher: Springer Nature ISBN: 3030243745 Category : Business & Economics Languages : en Pages : 337
Book Description
This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.
Author: Publisher: BoD – Books on Demand ISBN: 1803561823 Category : Business & Economics Languages : en Pages : 272
Book Description
The complexities of consumer behavior call for comprehensive and detailed analytical studies. The need for both businesses and academics across the world to understand the behavior of consumers in crisis situations has been clearly illustrated by the Covid pandemic. A New Era of Consumer Behavior - In and Beyond the Pandemic presents research on both theoretical and practical aspects of this topic in three sections: “Digital Shifts in Consumer Behavior”, “Digitalization of Consumer Behavior in the Tourism Sector” and “Consumer Protection and Sustainability”.
Author: Stephan Illmer
Author: Stephan Illmer
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Author: Daniel Grafe
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Author: Khosrow-Pour, D.B.A., Mehdi
Author: Serag El-Din Yassin
Author: Nripendra P. Rana
Author: National Institute of Standards and Technology (U.S.)
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