Author: Don Barras
Publisher: AuthorHouse
ISBN: 1452008833
Category : Biography & Autobiography
Languages : en
Pages : 149
Book Description
This is a adventure story about a life which started with humble beginning which lead to building of a major home building company, to reposions, foreclosures, and judgments, and how a can do will do positive mental attitude shape this life. There will be major set backs that will be over come by believing in a positive mental attitude. This story describes success and down turns of a life that will lead to different business ventures, to a soldier of fortune, to years of entrainment in the legal world, to adventures in hunting and fishing.
Chance—Luck—Attitude
Author: Don Barras
Publisher: AuthorHouse
ISBN: 1452008833
Category : Biography & Autobiography
Languages : en
Pages : 149
Book Description
This is a adventure story about a life which started with humble beginning which lead to building of a major home building company, to reposions, foreclosures, and judgments, and how a can do will do positive mental attitude shape this life. There will be major set backs that will be over come by believing in a positive mental attitude. This story describes success and down turns of a life that will lead to different business ventures, to a soldier of fortune, to years of entrainment in the legal world, to adventures in hunting and fishing.
Publisher: AuthorHouse
ISBN: 1452008833
Category : Biography & Autobiography
Languages : en
Pages : 149
Book Description
This is a adventure story about a life which started with humble beginning which lead to building of a major home building company, to reposions, foreclosures, and judgments, and how a can do will do positive mental attitude shape this life. There will be major set backs that will be over come by believing in a positive mental attitude. This story describes success and down turns of a life that will lead to different business ventures, to a soldier of fortune, to years of entrainment in the legal world, to adventures in hunting and fishing.
The Luck Factor
Author: Richard Wiseman
Publisher: Miramax Books
ISBN: 9781401359416
Category : Self-Help
Languages : en
Pages : 0
Book Description
Is luck just fate, or can you change it? A groundbreaking new scientific study of the phenomenon of luckand the ways we can bring good luck into our lives. What is luck? A psychic gift or a question of intelligence? And what is it that lucky people have that unlucky people lack? Psychologist Dr. Richard Wiseman put luck under a scientific microscope for the very first time, examining the different ways in which lucky and unlucky people think and behave. After three years of intensive interviews and experiments with over 400 volunteers, Wiseman arrived at an astonishing conclusion: Luck is something that can be learned. It is available to anyone willing to pay attention to the Four Essential Principles: . Creating Chance Opportunities . Thinking Lucky . Feeling Lucky . Denying Fate Readers can determine their capacity for luck as well as learn to change their luck through helpful exercises that appear throughout the book. Illustrated with anecdotes from the lives of the famous such as Harry Truman and Warren Buffett, The Luck Factor also richly portrays the lives of ordinary people who have been extraordinarily lucky or unlucky. Finally Dr. Wiseman gives us a look into "The Luck School" where he instructs unlucky people and also teaches lucky people how to further enhance their luck. Smart, enlightening, fun to read, and easy to follow, The Luck Factor will give you revolutionary insight into the lucky mind and could, quite simply, change your life.
Publisher: Miramax Books
ISBN: 9781401359416
Category : Self-Help
Languages : en
Pages : 0
Book Description
Is luck just fate, or can you change it? A groundbreaking new scientific study of the phenomenon of luckand the ways we can bring good luck into our lives. What is luck? A psychic gift or a question of intelligence? And what is it that lucky people have that unlucky people lack? Psychologist Dr. Richard Wiseman put luck under a scientific microscope for the very first time, examining the different ways in which lucky and unlucky people think and behave. After three years of intensive interviews and experiments with over 400 volunteers, Wiseman arrived at an astonishing conclusion: Luck is something that can be learned. It is available to anyone willing to pay attention to the Four Essential Principles: . Creating Chance Opportunities . Thinking Lucky . Feeling Lucky . Denying Fate Readers can determine their capacity for luck as well as learn to change their luck through helpful exercises that appear throughout the book. Illustrated with anecdotes from the lives of the famous such as Harry Truman and Warren Buffett, The Luck Factor also richly portrays the lives of ordinary people who have been extraordinarily lucky or unlucky. Finally Dr. Wiseman gives us a look into "The Luck School" where he instructs unlucky people and also teaches lucky people how to further enhance their luck. Smart, enlightening, fun to read, and easy to follow, The Luck Factor will give you revolutionary insight into the lucky mind and could, quite simply, change your life.
Problem Gambling: Summarizing Research Findings and Defining New Horizons
Author: Tobias Hayer
Publisher: Frontiers Media SA
ISBN: 2889456137
Category :
Languages : en
Pages : 217
Book Description
Publisher: Frontiers Media SA
ISBN: 2889456137
Category :
Languages : en
Pages : 217
Book Description
Success and Luck
Author: Robert H. Frank
Publisher: Princeton University Press
ISBN: 0691178305
Category : Business & Economics
Languages : en
Pages : 202
Book Description
From New York Times bestselling author and economics columnist Robert Frank, a compelling book that explains why the rich underestimate the importance of luck in their success, why that hurts everyone, and what we can do about it How important is luck in economic success? No question more reliably divides conservatives from liberals. As conservatives correctly observe, people who amass great fortunes are almost always talented and hardworking. But liberals are also correct to note that countless others have those same qualities yet never earn much. In recent years, social scientists have discovered that chance plays a much larger role in important life outcomes than most people imagine. In Success and Luck, bestselling author and New York Times economics columnist Robert Frank explores the surprising implications of those findings to show why the rich underestimate the importance of luck in success—and why that hurts everyone, even the wealthy. Frank describes how, in a world increasingly dominated by winner-take-all markets, chance opportunities and trivial initial advantages often translate into much larger ones—and enormous income differences—over time; how false beliefs about luck persist, despite compelling evidence against them; and how myths about personal success and luck shape individual and political choices in harmful ways. But, Frank argues, we could decrease the inequality driven by sheer luck by adopting simple, unintrusive policies that would free up trillions of dollars each year—more than enough to fix our crumbling infrastructure, expand healthcare coverage, fight global warming, and reduce poverty, all without requiring painful sacrifices from anyone. If this sounds implausible, you'll be surprised to discover that the solution requires only a few, noncontroversial steps. Compellingly readable, Success and Luck shows how a more accurate understanding of the role of chance in life could lead to better, richer, and fairer economies and societies.
Publisher: Princeton University Press
ISBN: 0691178305
Category : Business & Economics
Languages : en
Pages : 202
Book Description
From New York Times bestselling author and economics columnist Robert Frank, a compelling book that explains why the rich underestimate the importance of luck in their success, why that hurts everyone, and what we can do about it How important is luck in economic success? No question more reliably divides conservatives from liberals. As conservatives correctly observe, people who amass great fortunes are almost always talented and hardworking. But liberals are also correct to note that countless others have those same qualities yet never earn much. In recent years, social scientists have discovered that chance plays a much larger role in important life outcomes than most people imagine. In Success and Luck, bestselling author and New York Times economics columnist Robert Frank explores the surprising implications of those findings to show why the rich underestimate the importance of luck in success—and why that hurts everyone, even the wealthy. Frank describes how, in a world increasingly dominated by winner-take-all markets, chance opportunities and trivial initial advantages often translate into much larger ones—and enormous income differences—over time; how false beliefs about luck persist, despite compelling evidence against them; and how myths about personal success and luck shape individual and political choices in harmful ways. But, Frank argues, we could decrease the inequality driven by sheer luck by adopting simple, unintrusive policies that would free up trillions of dollars each year—more than enough to fix our crumbling infrastructure, expand healthcare coverage, fight global warming, and reduce poverty, all without requiring painful sacrifices from anyone. If this sounds implausible, you'll be surprised to discover that the solution requires only a few, noncontroversial steps. Compellingly readable, Success and Luck shows how a more accurate understanding of the role of chance in life could lead to better, richer, and fairer economies and societies.
The Luck Factor
Author: Richard Wiseman
Publisher: Random House
ISBN: 1446440753
Category : Self-Help
Languages : en
Pages : 240
Book Description
IS LUCK REAL? Why do some people lead happy successful lives whilst other face repeated failure and sadness? Why do some find their perfect partner whilst others stagger from one broken relationship to the next? What enables some people to have successful careers whilst others find themselves trapped in jobs they detest? And can unlucky people do anything to improve their luck - and lives? Ten years ago, Professor Richard Wiseman decided to search for the elusive luck factor by investigating the actual beliefs and experiences of lucky and unlucky people. The results reveal a radical new way of looking at luck: in many important ways, we make our own luck. If you think you're unlucky, that bad luck may be the direct result of you believing you're unlucky. Wiseman identifies the four simple behavioural techniques that have been scientifically proven to help you attract good fortune. He then shows how you can use these methods to revolutionise every area of your life - including your relationships, personal finances and career.
Publisher: Random House
ISBN: 1446440753
Category : Self-Help
Languages : en
Pages : 240
Book Description
IS LUCK REAL? Why do some people lead happy successful lives whilst other face repeated failure and sadness? Why do some find their perfect partner whilst others stagger from one broken relationship to the next? What enables some people to have successful careers whilst others find themselves trapped in jobs they detest? And can unlucky people do anything to improve their luck - and lives? Ten years ago, Professor Richard Wiseman decided to search for the elusive luck factor by investigating the actual beliefs and experiences of lucky and unlucky people. The results reveal a radical new way of looking at luck: in many important ways, we make our own luck. If you think you're unlucky, that bad luck may be the direct result of you believing you're unlucky. Wiseman identifies the four simple behavioural techniques that have been scientifically proven to help you attract good fortune. He then shows how you can use these methods to revolutionise every area of your life - including your relationships, personal finances and career.
The Biggest Bluff
Author: Maria Konnikova
Publisher: Penguin
ISBN: 0525522646
Category : Psychology
Languages : en
Pages : 369
Book Description
A New York Times bestseller • A New York Times Notable Book “The tale of how Konnikova followed a story about poker players and wound up becoming a story herself will have you riveted, first as you learn about her big winnings, and then as she conveys the lessons she learned both about human nature and herself.” —The Washington Post It's true that Maria Konnikova had never actually played poker before and didn't even know the rules when she approached Erik Seidel, Poker Hall of Fame inductee and winner of tens of millions of dollars in earnings, and convinced him to be her mentor. But she knew her man: a famously thoughtful and broad-minded player, he was intrigued by her pitch that she wasn't interested in making money so much as learning about life. She had faced a stretch of personal bad luck, and her reflections on the role of chance had led her to a giant of game theory, who pointed her to poker as the ultimate master class in learning to distinguish between what can be controlled and what can't. And she certainly brought something to the table, including a Ph.D. in psychology and an acclaimed and growing body of work on human behavior and how to hack it. So Seidel was in, and soon she was down the rabbit hole with him, into the wild, fiercely competitive, overwhelmingly masculine world of high-stakes Texas Hold'em, their initial end point the following year's World Series of Poker. But then something extraordinary happened. Under Seidel's guidance, Konnikova did have many epiphanies about life that derived from her new pursuit, including how to better read, not just her opponents but far more importantly herself; how to identify what tilted her into an emotional state that got in the way of good decisions; and how to get to a place where she could accept luck for what it was, and what it wasn't. But she also began to win. And win. In a little over a year, she began making earnest money from tournaments, ultimately totaling hundreds of thousands of dollars. She won a major title, got a sponsor, and got used to being on television, and to headlines like "How one writer's book deal turned her into a professional poker player." She even learned to like Las Vegas. But in the end, Maria Konnikova is a writer and student of human behavior, and ultimately the point was to render her incredible journey into a container for its invaluable lessons. The biggest bluff of all, she learned, is that skill is enough. Bad cards will come our way, but keeping our focus on how we play them and not on the outcome will keep us moving through many a dark patch, until the luck once again breaks our way.
Publisher: Penguin
ISBN: 0525522646
Category : Psychology
Languages : en
Pages : 369
Book Description
A New York Times bestseller • A New York Times Notable Book “The tale of how Konnikova followed a story about poker players and wound up becoming a story herself will have you riveted, first as you learn about her big winnings, and then as she conveys the lessons she learned both about human nature and herself.” —The Washington Post It's true that Maria Konnikova had never actually played poker before and didn't even know the rules when she approached Erik Seidel, Poker Hall of Fame inductee and winner of tens of millions of dollars in earnings, and convinced him to be her mentor. But she knew her man: a famously thoughtful and broad-minded player, he was intrigued by her pitch that she wasn't interested in making money so much as learning about life. She had faced a stretch of personal bad luck, and her reflections on the role of chance had led her to a giant of game theory, who pointed her to poker as the ultimate master class in learning to distinguish between what can be controlled and what can't. And she certainly brought something to the table, including a Ph.D. in psychology and an acclaimed and growing body of work on human behavior and how to hack it. So Seidel was in, and soon she was down the rabbit hole with him, into the wild, fiercely competitive, overwhelmingly masculine world of high-stakes Texas Hold'em, their initial end point the following year's World Series of Poker. But then something extraordinary happened. Under Seidel's guidance, Konnikova did have many epiphanies about life that derived from her new pursuit, including how to better read, not just her opponents but far more importantly herself; how to identify what tilted her into an emotional state that got in the way of good decisions; and how to get to a place where she could accept luck for what it was, and what it wasn't. But she also began to win. And win. In a little over a year, she began making earnest money from tournaments, ultimately totaling hundreds of thousands of dollars. She won a major title, got a sponsor, and got used to being on television, and to headlines like "How one writer's book deal turned her into a professional poker player." She even learned to like Las Vegas. But in the end, Maria Konnikova is a writer and student of human behavior, and ultimately the point was to render her incredible journey into a container for its invaluable lessons. The biggest bluff of all, she learned, is that skill is enough. Bad cards will come our way, but keeping our focus on how we play them and not on the outcome will keep us moving through many a dark patch, until the luck once again breaks our way.
What are the Chances of That?
Author: Andrew C. A. Elliott
Publisher: Oxford University Press
ISBN: 0198883668
Category : Mathematics
Languages : en
Pages : 483
Book Description
Chance fills every day of our lives and affects every decision we make. Yet, for something woven so closely into the fabric of our being, we are not very good at thinking about uncertainty and risk. In this lively and engaging book, Andrew C. A. Elliott asks why this is so. He picks at the threads and, in showing how our world is built on probability rather than certainty, he identifies five obstacles to thinking about uncertainty that confuse us time after time. Elliott takes us into the casino, but this is not an invitation to gamble. He looks at financial markets, but this is not a guide to investment. There's discussion of health, but this is not a medical book. He touches on genetics and evolution, and music-making, and writing, because chance is at work there too. Entering many different fields, What are the Chances of That? is always following the trail of chance and randomness. One purpose of the book is to go cross-country, to show that there are connected ways of thinking that disrespect boundaries and cut across the domains of finance, and gambling, and genetics, and public health, and creativity. Through it, one visits the vantage points that give a broad view of the landscape and sees how these different areas of life and knowledge are connected - through chance. What are the Chances of That? discusses chance and the importance of understanding how it affects our lives. It goes beyond a mathematical approach to the subject, showing how our thinking about chance and uncertainty has been shaped by history and culture, and only relatively recently by the mathematical theory of probability. In considering how we think about uncertainty, Elliott proposes five “dualities” that encapsulate many of the ambiguities that arise.
Publisher: Oxford University Press
ISBN: 0198883668
Category : Mathematics
Languages : en
Pages : 483
Book Description
Chance fills every day of our lives and affects every decision we make. Yet, for something woven so closely into the fabric of our being, we are not very good at thinking about uncertainty and risk. In this lively and engaging book, Andrew C. A. Elliott asks why this is so. He picks at the threads and, in showing how our world is built on probability rather than certainty, he identifies five obstacles to thinking about uncertainty that confuse us time after time. Elliott takes us into the casino, but this is not an invitation to gamble. He looks at financial markets, but this is not a guide to investment. There's discussion of health, but this is not a medical book. He touches on genetics and evolution, and music-making, and writing, because chance is at work there too. Entering many different fields, What are the Chances of That? is always following the trail of chance and randomness. One purpose of the book is to go cross-country, to show that there are connected ways of thinking that disrespect boundaries and cut across the domains of finance, and gambling, and genetics, and public health, and creativity. Through it, one visits the vantage points that give a broad view of the landscape and sees how these different areas of life and knowledge are connected - through chance. What are the Chances of That? discusses chance and the importance of understanding how it affects our lives. It goes beyond a mathematical approach to the subject, showing how our thinking about chance and uncertainty has been shaped by history and culture, and only relatively recently by the mathematical theory of probability. In considering how we think about uncertainty, Elliott proposes five “dualities” that encapsulate many of the ambiguities that arise.
The Top 1%: Habits, Attitudes & Strategies For Exceptional Success
Author: Dan Strutzel
Publisher: Gildan Media LLC aka G&D Media
ISBN: 1722520078
Category : Self-Help
Languages : en
Pages : 139
Book Description
In the past several years, there has been a great deal of hyperbole disseminated by mass media about "The Top 1%". Most of this press has been negative - casting the 1% as the villains, and the 99% as the victims. Most every major problem in our society, and in individuals' inability to progress, has been blamed on this "elite" income class. Yet, the paradox is that the vast majority of people in America strive every day to become part of that 1%. Why is this? Because most people intuitively understand that the picture of the 1% is largely incorrect at worst, or incomplete at the very least. So, is much of what we've been told about the 1% incorrect? Is there another reality about the 1% that has not been told by the media? And, should you and I aspire to be part of The Top 1%? The answers to these questions are an unqualified "yes". In this compelling book, personal development expert and researcher Dan Strutzel will give you a completely new and ultimately inspiring view of this income class. And, best of all, he will outline the specific things you need to do to become a proud member of The Top 1%. You'll learn: The most popular myths and the "hidden truths" of The Top 1% Why "average is over" and striving for the Top 1% should be everyone's goal - regardless of whether you ever reach that goal The 12 qualities that The Top 1% have in common How to develop an "owner's mentality," not a "consumers mentality" Why you don't "get" your dream job, you "create" it Why traditional goal setting concepts no longer make sense - and will not get you to the top 1% Why you should focus on value and equity, and not on income Why the 1% and the 99% need each other to achieve the greatest level of success and happiness After reading this book, you'll not only have a road map for joining The Top 1%, you'll emerge more inspired and excited about your future and the future of our society.
Publisher: Gildan Media LLC aka G&D Media
ISBN: 1722520078
Category : Self-Help
Languages : en
Pages : 139
Book Description
In the past several years, there has been a great deal of hyperbole disseminated by mass media about "The Top 1%". Most of this press has been negative - casting the 1% as the villains, and the 99% as the victims. Most every major problem in our society, and in individuals' inability to progress, has been blamed on this "elite" income class. Yet, the paradox is that the vast majority of people in America strive every day to become part of that 1%. Why is this? Because most people intuitively understand that the picture of the 1% is largely incorrect at worst, or incomplete at the very least. So, is much of what we've been told about the 1% incorrect? Is there another reality about the 1% that has not been told by the media? And, should you and I aspire to be part of The Top 1%? The answers to these questions are an unqualified "yes". In this compelling book, personal development expert and researcher Dan Strutzel will give you a completely new and ultimately inspiring view of this income class. And, best of all, he will outline the specific things you need to do to become a proud member of The Top 1%. You'll learn: The most popular myths and the "hidden truths" of The Top 1% Why "average is over" and striving for the Top 1% should be everyone's goal - regardless of whether you ever reach that goal The 12 qualities that The Top 1% have in common How to develop an "owner's mentality," not a "consumers mentality" Why you don't "get" your dream job, you "create" it Why traditional goal setting concepts no longer make sense - and will not get you to the top 1% Why you should focus on value and equity, and not on income Why the 1% and the 99% need each other to achieve the greatest level of success and happiness After reading this book, you'll not only have a road map for joining The Top 1%, you'll emerge more inspired and excited about your future and the future of our society.
Can You Learn to Be Lucky?
Author: Karla Starr
Publisher: Penguin
ISBN: 069813981X
Category : Psychology
Languages : en
Pages : 268
Book Description
“I don't know when I've been so wowed by a new author” –Chip Health, co-author of The Power of Moments and Switch A talented journalist reveals the hidden patterns behind what we call "luck" -- and shows us how we can all improve outcomes despite life’s inevitable randomness. "Do you believe in luck?" is a polarizing question, one you might ask on a first date. Some of us believe that we make our own luck. Others see inequality everywhere and think that everyone’s fate is at the whim of the cosmos. Karla Starr has a third answer: unlucky, "random" outcomes have predictable effects on our behavior that often make us act in self-defeating ways without even realizing it. In this groundbreaking book, Starr traces wealth, health, and happiness back to subconscious neurological processes, blind cultural assumptions, and tiny details you're in the habit of overlooking. Each chapter reveals how we can cultivate personal strengths to overcome life’s unlucky patterns. For instance: • Everyone has free access to that magic productivity app—motivation. The problem? It isn’t evenly distributed. What lucky accidents of history explain patterns behind why certain groups of people are more motivated in some situations than others? • If you look like an underperforming employee, your resume can't override the gut-level assumptions that a potential boss will make from your LinkedIn photo. How can we make sure that someone’s first impression is favorable? • Just as people use irrelevant traits to make assumptions about your intelligence, kindness, and trustworthiness, we also make inaccurate snap judgments. How do these judgments affect our interactions, and what should we assume about others to maximize our odds of having lucky encounters? We don’t always realize when the world's invisible biases work to our advantage or recognize how much of a role we play in our own lack of luck. By ending the guessing game about how luck works, Starr allows you to improve your fortunes while expending minimal effort.
Publisher: Penguin
ISBN: 069813981X
Category : Psychology
Languages : en
Pages : 268
Book Description
“I don't know when I've been so wowed by a new author” –Chip Health, co-author of The Power of Moments and Switch A talented journalist reveals the hidden patterns behind what we call "luck" -- and shows us how we can all improve outcomes despite life’s inevitable randomness. "Do you believe in luck?" is a polarizing question, one you might ask on a first date. Some of us believe that we make our own luck. Others see inequality everywhere and think that everyone’s fate is at the whim of the cosmos. Karla Starr has a third answer: unlucky, "random" outcomes have predictable effects on our behavior that often make us act in self-defeating ways without even realizing it. In this groundbreaking book, Starr traces wealth, health, and happiness back to subconscious neurological processes, blind cultural assumptions, and tiny details you're in the habit of overlooking. Each chapter reveals how we can cultivate personal strengths to overcome life’s unlucky patterns. For instance: • Everyone has free access to that magic productivity app—motivation. The problem? It isn’t evenly distributed. What lucky accidents of history explain patterns behind why certain groups of people are more motivated in some situations than others? • If you look like an underperforming employee, your resume can't override the gut-level assumptions that a potential boss will make from your LinkedIn photo. How can we make sure that someone’s first impression is favorable? • Just as people use irrelevant traits to make assumptions about your intelligence, kindness, and trustworthiness, we also make inaccurate snap judgments. How do these judgments affect our interactions, and what should we assume about others to maximize our odds of having lucky encounters? We don’t always realize when the world's invisible biases work to our advantage or recognize how much of a role we play in our own lack of luck. By ending the guessing game about how luck works, Starr allows you to improve your fortunes while expending minimal effort.
The Psychology of Attitudes and Attitude Change
Author: Greg Maio
Publisher: SAGE
ISBN: 1473916690
Category : Psychology
Languages : en
Pages : 369
Book Description
What are your attitudes on climate change? Do you have opinions on how political parties should be funded? Or indeed, celebrity misadventure? Written by two world-leading academics in the field of attitudes research, this textbook gets to the very heart of this fascinating and far-reaching field. In the 2nd Edition, Greg Maio and Geoffrey Haddock expand on how scientific methods have been used to better understand attitudes and how they change, with updates to reflect the most recent findings. With the aid of a few helpful metaphors, the text provides readers with a grasp of the fundamental concepts for understanding attitudes and an appreciation of the scientific challenges that lay ahead. With plenty of learning aids to help with revision and a new companion website, this textbook is a valuable resource for anyone interested in learning or teaching about attitudes. Key features of the new edition: Key Terms, Key Points and a Glossary Research Highlights that illustrate interesting and important case studies and their findings Useful recaps of ′What we have learned′ and ′What do you think?′ questions at the end of chapters to get students thinking A new Companion Website (study.sagepub.com/maiohaddock) with useful material for both instructors and students
Publisher: SAGE
ISBN: 1473916690
Category : Psychology
Languages : en
Pages : 369
Book Description
What are your attitudes on climate change? Do you have opinions on how political parties should be funded? Or indeed, celebrity misadventure? Written by two world-leading academics in the field of attitudes research, this textbook gets to the very heart of this fascinating and far-reaching field. In the 2nd Edition, Greg Maio and Geoffrey Haddock expand on how scientific methods have been used to better understand attitudes and how they change, with updates to reflect the most recent findings. With the aid of a few helpful metaphors, the text provides readers with a grasp of the fundamental concepts for understanding attitudes and an appreciation of the scientific challenges that lay ahead. With plenty of learning aids to help with revision and a new companion website, this textbook is a valuable resource for anyone interested in learning or teaching about attitudes. Key features of the new edition: Key Terms, Key Points and a Glossary Research Highlights that illustrate interesting and important case studies and their findings Useful recaps of ′What we have learned′ and ′What do you think?′ questions at the end of chapters to get students thinking A new Companion Website (study.sagepub.com/maiohaddock) with useful material for both instructors and students