Challenging the Big Brands PDF Download

Author: Judith Evans
Publisher:
ISBN:
Category : Art
Languages : en
Pages : 186

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Book Description
Features companies such as Adidas, Avis, Priceline, Bestbuy and Sony PlayStation 2.

Author: Neil Powe
Publisher: Routledge
ISBN: 1136772383
Category : Architecture
Languages : en
Pages : 247

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Book Description
Original and insightful, this volume, giving in-depth consideration to the key issues affecting the future of market towns, provides readers with a framework for evaluating policy initiatives and progress in market towns.Through a detailed analysis of the characteristics of over 200 towns and in-depth studies of eleven towns in different parts of E

Author: Tamer Cavusgil
Publisher: Emerald Group Publishing
ISBN: 1848554680
Category : Business & Economics
Languages : en
Pages : 432

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Book Description
Addresses the impact on international marketing of major trends in the external and internal environment of the firm: technology-enabled international marketing research, global account management, procurement and international supplier networks, internationalization of small and entrepreneurial firms, and outsourcing and offshoring.

Author: Michael J. Sandel
Publisher: Farrar, Straus and Giroux
ISBN: 1429942584
Category : Philosophy
Languages : en
Pages : 246

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Book Description
In What Money Can't Buy, renowned political philosopher Michael J. Sandel rethinks the role that markets and money should play in our society. Should we pay children to read books or to get good grades? Should we put a price on human life to decide how much pollution to allow? Is it ethical to pay people to test risky new drugs or to donate their organs? What about hiring mercenaries to fight our wars, outsourcing inmates to for-profit prisons, auctioning admission to elite universities, or selling citizenship to immigrants willing to pay? In his New York Times bestseller What Money Can't Buy, Michael J. Sandel takes up one of the biggest ethical questions of our time: Isn't there something wrong with a world in which everything is for sale? If so, how can we prevent market values from reaching into spheres of life where they don't belong? What are the moral limits of markets? Over recent decades, market values have crowded out nonmarket norms in almost every aspect of life. Without quite realizing it, Sandel argues, we have drifted from having a market economy to being a market society. In Justice, an international bestseller, Sandel showed himself to be a master at illuminating, with clarity and verve, the hard moral questions we confront in our everyday lives. Now, in What Money Can't Buy, he provokes a debate that's been missing in our market-driven age: What is the proper role of markets in a democratic society, and how can we protect the moral and civic goods that markets do not honor and money cannot buy?

Author: Marino Regini
Publisher: Edward Elgar Publishing
ISBN: 1849808635
Category : Education
Languages : en
Pages : 255

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Book Description
This book offers an analysis of the increasing influence of external demands on the dynamics of European higher education systems and institutions. It focuses on the growing openness of higher education to its external environment and suggests that a market logic has emerged in higher education institutions. In addition, the book addresses a number of crucial drivers of change , like the massification of higher education, the emergence of the knowledge economy and the Bologna Process. And it studies the roles and interests of various stakeholders. This book should be of interest to all those who are involved in higher education, whether as internal actors in institutions of higher education, or as its external clients and policy makers. It provides a relevant perspective on the current developments in European higher education and at the same time offers the conceptual tools to critically analyze these developments. Frans van Vught, President of the European Center for Strategic Management of Universities (Esmu) and former president of the University of Twente, the Netherlands The book presents exciting comparative perspectives: how Italian scholars perceive and assess links between higher education and the economy. In-depth information is provided on issues not well documented in the past, e.g. the involvement of external actors in curriculum design, career services for students and links between governance and funding. The Milano-based team of scholars convincingly interpret the opportunities and problems of higher education reforms aiming to position higher education in the knowledge society. Ulrich Teichler, University of Kassel, Germany European Universities and the Challenge of the Market by Marino Regini offers a timely, refreshing and well-researched account of one of the most important changes in European (and other) higher education the rise of competition and the market as key policy drivers. This is a global template whose diffusion and domestications are hugely important for higher education policy research and Regini s book begins lucidly and insightfully to fill in longstanding gaps for us. Just as crucially the book provides valuable material on both the convergences and divergences we find increasingly between globally-situated higher education states. Roger King, Open University and London School of Economics, UK UK academics are frequently exhorted to integrate a European (and global) perspective into their syllabuses, especially where their students are drawn from a wide variety of national backgrounds. But this is difficult when there is a dearth of detailed, accessible contemporary accounts of national practices elsewhere. This edited book goes a very long way to help them. It offers detailed, rigorously researched descriptions of the nature and effects on higher education of its marketisation descriptions rooted in robust theoretical and conceptual frameworks which help the reader situate the descriptions in their own context. Paul Trowler, Lancaster University, UK

Author: Lawrence Busch
Publisher: MIT Press
ISBN: 026203607X
Category : Education
Languages : en
Pages : 177

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Book Description
How free-market fundamentalists have shifted the focus of higher education to competition, metrics, consumer demand, and return on investment, and why we should change this. A new philosophy of higher education has taken hold in institutions around the world. Its supporters disavow the pursuit of knowledge for its own sake and argue that the only knowledge worth pursuing is that with more or less immediate market value. Every other kind of learning is downgraded, its budget cut. In Knowledge for Sale, Lawrence Busch challenges this market-driven approach. The rationale for the current thinking, Busch explains, comes from neoliberal economics, which calls for reorganizing society around the needs of the market. The market-influenced changes to higher education include shifting the cost of education from the state to the individual, turning education from a public good to a private good subject to consumer demand; redefining higher education as a search for the highest-paying job; and turning scholarly research into a competition based on metrics including number of citations and value of grants. Students, administrators, and scholars have begun to think of themselves as economic actors rather than seekers of knowledge. Arguing for active resistance to this takeover, Busch urges us to burst the neoliberal bubble, to imagine a future not dictated by the market, a future in which there is a more educated citizenry and in which the old dichotomies—market and state, nature and culture, and equality and liberty—break down. In this future, universities value learning and not training, scholarship grapples with society's most pressing problems rather than quick fixes for corporate interests, and democracy is enriched by its educated and engaged citizens.

Author: John Haltiwanger
Publisher: University of Chicago Press
ISBN: 022645407X
Category : Business & Economics
Languages : en
Pages : 488

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Book Description
Measuring Entrepreneurial Businesses: Current Knowledge and Challenges brings together and unprecedented group of economists, data providers, and data analysts to discuss research on the state of entrepreneurship and to address the challenges in understanding this dynamic part of the economy. Each chapter addresses the challenges of measuring entrepreneurship and how entrepreneurial firms contribute to economies and standards of living. The book also investigates heterogeneity in entrepreneurs, challenges experienced by entrepreneurs over time, and how much less we know than we think about entrepreneurship given data limitations. This volume will be a groundbreaking first serious look into entrepreneurship in the NBER's Income and Wealth series.

Author: David Aaker
Publisher: Morgan James Publishing
ISBN: 1614488320
Category : Business & Economics
Languages : en
Pages : 219

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Book Description
"Aaker on Branding" presents in a compact form the twenty essential principles of branding that will lead to the creation of strong brands. Culled from the six David Aaker brand books and related publications, these principles provide the broad understanding of brands, brand strategy, brand portfolios, and brand building that all business, marketing, and brand strategists should know. "Aaker on Branding" is a source for how you create and maintain strong brands and synergetic brand portfolios. It provides a checklist of strategies, perspectives, tools, and concepts that represents not only what you should know but also what action options should be on the table. When followed, these principles will lead to strong, enduring brands that both support business strategies going forward and create coherent and effective brand families. Those now interested in and involved with branding are faced with information overload, not only from the Aaker books but from others as well. It is hard to know what to read and which elements to adapt. There are a lot of good ideas out there but also some that are inferior, need updating, or are subject to being misinterpreted and misapplied. And there are some ideas that, while plausible, are simply wrong if not dangerous especially if taken literally. "Aaker on Branding"offers a sense of topic priorities and a roadmap to David Aaker's books, thinking, and contributions. As it structures the larger literature of the brand field, it also advances the theory of branding and the practice of brand management and, by extension, the practice of business management.

Author: Fereidoon Sioshansi
Publisher: Elsevier
ISBN: 0080557716
Category : Technology & Engineering
Languages : en
Pages : 625

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Book Description
After 2 decades, policymakers and regulators agree that electricity market reform, liberalization and privatization remains partly art. Moreover, the international experience suggests that in nearly all cases, initial market reform leads to unintended consequences or introduces new risks, which must be addressed in subsequent “reform of the reforms. Competitive Electricity Markets describes the evolution of the market reform process including a number of challenging issues such as infrastructure investment, resource adequacy, capacity and demand participation, market power, distributed generation, renewable energy and global climate change. Sequel to Electricity Market Reform: An International Perspective in the same series published in 2006 Contributions from renowned scholars and practitioners on significant electricity market design and implementation issues Covers timely topics on the evolution of electricity market liberalization worldwide

Author: Gareth Dale
Publisher: Polity
ISBN: 0745640710
Category : Business & Economics
Languages : en
Pages : 320

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Book Description
Karl Polanyi’s The Great Transformation is generally acclaimed as being among the most influential works of economic history in the twentieth century, and remains as vital in the current historical conjuncture as it was in his own. In its critique of nineteenth-century ‘market fundamentalism’ it reads as a warning to our own neoliberal age, and is widely touted as a prophetic guidebook for those who aspire to understand the causes and dynamics of global economic turbulence at the end of the 2000s. Karl Polanyi: The Limits of the Market is the first comprehensive introduction to Polanyi’s ideas and legacy. It assesses not only the texts for which he is famous – prepared during his spells in American academia – but also his journalistic articles written in his first exile in Vienna, and lectures and pamphlets from his second exile, in Britain. It provides a detailed critical analysis of The Great Transformation, but also surveys Polanyi’s seminal writings in economic anthropology, the economic history of ancient and archaic societies, and political and economic theory. Its primary source base includes interviews with Polanyi’s daughter, Kari Polanyi-Levitt, as well as the entire compass of his own published and unpublished writings in English and German. This engaging and accessible introduction to Polanyi’s thinking will appeal to students and scholars across the social sciences, providing a refreshing perspective on the roots of our current economic crisis.