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Author: Martin Lindstrom Publisher: Currency ISBN: 0385523890 Category : Business & Economics Languages : en Pages : 274
Book Description
NEW YORK TIMES BESTSELLER • “A fascinating look at how consumers perceive logos, ads, commercials, brands, and products.”—Time How much do we know about why we buy? What truly influences our decisions in today’s message-cluttered world? In Buyology, Martin Lindstrom presents the astonishing findings from his groundbreaking three-year, seven-million-dollar neuromarketing study—a cutting-edge experiment that peered inside the brains of 2,000 volunteers from all around the world as they encountered various ads, logos, commercials, brands, and products. His startling results shatter much of what we have long believed about what captures our interest—and drives us to buy. Among the questions he explores: • Does sex actually sell? • Does subliminal advertising still surround us? • Can “cool” brands trigger our mating instincts? • Can our other senses—smell, touch, and sound—be aroused when we see a product? Buyology is a fascinating and shocking journey into the mind of today's consumer that will captivate anyone who's been seduced—or turned off—by marketers' relentless attempts to win our loyalty, our money, and our minds.
Author: Martin Lindstrom Publisher: Currency ISBN: 0385523890 Category : Business & Economics Languages : en Pages : 274
Book Description
NEW YORK TIMES BESTSELLER • “A fascinating look at how consumers perceive logos, ads, commercials, brands, and products.”—Time How much do we know about why we buy? What truly influences our decisions in today’s message-cluttered world? In Buyology, Martin Lindstrom presents the astonishing findings from his groundbreaking three-year, seven-million-dollar neuromarketing study—a cutting-edge experiment that peered inside the brains of 2,000 volunteers from all around the world as they encountered various ads, logos, commercials, brands, and products. His startling results shatter much of what we have long believed about what captures our interest—and drives us to buy. Among the questions he explores: • Does sex actually sell? • Does subliminal advertising still surround us? • Can “cool” brands trigger our mating instincts? • Can our other senses—smell, touch, and sound—be aroused when we see a product? Buyology is a fascinating and shocking journey into the mind of today's consumer that will captivate anyone who's been seduced—or turned off—by marketers' relentless attempts to win our loyalty, our money, and our minds.
Author: Frederick William Fairholt Publisher: Franklin Classics Trade Press ISBN: 9780344000218 Category : Languages : en Pages : 486
Book Description
This work has been selected by scholars as being culturally important and is part of the knowledge base of civilization as we know it. This work is in the public domain in the United States of America, and possibly other nations. Within the United States, you may freely copy and distribute this work, as no entity (individual or corporate) has a copyright on the body of the work. Scholars believe, and we concur, that this work is important enough to be preserved, reproduced, and made generally available to the public. To ensure a quality reading experience, this work has been proofread and republished using a format that seamlessly blends the original graphical elements with text in an easy-to-read typeface. We appreciate your support of the preservation process, and thank you for being an important part of keeping this knowledge alive and relevant.
Author: Simon Harcourt-Smith Publisher: ISBN: Category : Art objects Languages : en Pages : 206
Book Description
Taste for clocks and other mechanical curiosities of the West seems to have invaded the court of China at an early date ; already at the beginning of the fourteenth century a French ironsmith, Guillaume Boucher, probably a prisoner brought back from some Mongol raid into Hungary, had constructed for the first Yuan Emperor of China an elaborate clock with fountains ; and when, in 1599, the great Jesuit missionary Matteo Ricci arrived in Peking he secured Imperial favour and an entry to the Court largely by a gift of clocks. It was, however, only at the end of the seventeenth century, in the reign of K'ang Hsi, that clocks in great numbers began to invade the Palace. This enlightened monarch, who was filled with an admiration, rare in his dynasty, for the arts and sciences of Europe, welcomed learned Jesuit mathematicians and philosophers to his Court, and formed a collection of scientific instruments and time-pieces of all descriptions. -- Introduction.
Author: Tessa Violet Murdoch Publisher: Liverpool University Press ISBN: 9781845194659 Category : Antiques & Collectibles Languages : en Pages : 0
Book Description
This book examines the art of the gold box in 18th and 19th century Europe. Distinguished international scholars explore the contributions made by individual workshops in major European centres of production in the context of contemporary patronage and the international market for such boxes. Consideration is given to the design of gold boxes with reference to the V&A's important collection of design drawings. Leading experts explore the ways in which different techniques of gold box decoration -- portrait miniatures, gems, enamels, mosaics and hard-stones -- were developed. Contributors to the volume include experts from Amsterdam, Berlin, Dresden, London, Munich, New York, Paris, Rome, and St Petersburg. Senior museum curators, auction house specialists and independent scholars illustrate and discuss examples from private and public collections in their cities and elsewhere. The result is a unique record of the state of knowledge on the European production of gold boxes and of the history of collecting. This book will appeal to international collectors, scholars, dealers, museum curators and museum visitors, and all those interested in gold and silver fine art.
Author: Martin Lindstrom
Author: Martin Lindstrom
Author: James Robinson Planché
Author: Leonard Forrer
Author: Sotheby & Co. (London, England).
Author: Frederick William Fairholt
Author: Simon Harcourt-Smith
Author: Ian Pickford
Author: LORENZ E. A. EITNER
Author: Harold Ohlson
Author: Tessa Violet Murdoch