Author: Gertude Walbrecht
Publisher:
ISBN:
Category :
Languages : en
Pages : 34
Book Description
Everyone loves freebies and casinos know the fact all too well. They come with reward schemes and offers that you cannot ignore, from time and time, and engage potential customers with these efforts. We live in a world that is fiercely competitive, and the only way to survive the competition is to beat your opponents with a winning margin that looks challenging to bridge. In this book, you will discover a compilation of the author's columns from "Indian Gaming" magazine, and contains marketing ideas and strategies for casinos looking to increase the effectiveness and profitability of their entertainment offerings. And so much more! Scroll up and click the "Buy now with 1-Click" button to get your copy now!
Casino Marketing Guidebook
Author: Gertude Walbrecht
Publisher:
ISBN:
Category :
Languages : en
Pages : 34
Book Description
Everyone loves freebies and casinos know the fact all too well. They come with reward schemes and offers that you cannot ignore, from time and time, and engage potential customers with these efforts. We live in a world that is fiercely competitive, and the only way to survive the competition is to beat your opponents with a winning margin that looks challenging to bridge. In this book, you will discover a compilation of the author's columns from "Indian Gaming" magazine, and contains marketing ideas and strategies for casinos looking to increase the effectiveness and profitability of their entertainment offerings. And so much more! Scroll up and click the "Buy now with 1-Click" button to get your copy now!
Publisher:
ISBN:
Category :
Languages : en
Pages : 34
Book Description
Everyone loves freebies and casinos know the fact all too well. They come with reward schemes and offers that you cannot ignore, from time and time, and engage potential customers with these efforts. We live in a world that is fiercely competitive, and the only way to survive the competition is to beat your opponents with a winning margin that looks challenging to bridge. In this book, you will discover a compilation of the author's columns from "Indian Gaming" magazine, and contains marketing ideas and strategies for casinos looking to increase the effectiveness and profitability of their entertainment offerings. And so much more! Scroll up and click the "Buy now with 1-Click" button to get your copy now!
Casino Marketing
Author: Kathryn Hashimoto
Publisher:
ISBN: 9780131996144
Category : Casinos
Languages : en
Pages : 0
Book Description
The content in Casino Marketing has been pulled from the author's personal knowledge learned from 30 years researching, teaching and writing in the field as well as prominent gambling practitioners, and industry trade journals. This book on casino marketing is an attempt to link the gaming industry to the business environment and its theoretical underpinnings. Different from its competitors, this book uses and discusses different marketing theories to teach fundamental knowledge in the area before applying the information to the industry. Therefore, the readers accomplish two goals at one sitting. They learn about fundamental marketing practices as well as casino industry applications. Starting with a traditional overview of the industry, the book quickly moves onto strategic planning by combining the input of nine different managers from many different levels of responsibility in a variety of casinos. No other book on the market so thoroughly explores the uncontrollable environments that dictate how our product, price, place, and promotions should change in casino marketing.
Publisher:
ISBN: 9780131996144
Category : Casinos
Languages : en
Pages : 0
Book Description
The content in Casino Marketing has been pulled from the author's personal knowledge learned from 30 years researching, teaching and writing in the field as well as prominent gambling practitioners, and industry trade journals. This book on casino marketing is an attempt to link the gaming industry to the business environment and its theoretical underpinnings. Different from its competitors, this book uses and discusses different marketing theories to teach fundamental knowledge in the area before applying the information to the industry. Therefore, the readers accomplish two goals at one sitting. They learn about fundamental marketing practices as well as casino industry applications. Starting with a traditional overview of the industry, the book quickly moves onto strategic planning by combining the input of nine different managers from many different levels of responsibility in a variety of casinos. No other book on the market so thoroughly explores the uncontrollable environments that dictate how our product, price, place, and promotions should change in casino marketing.
Principles of Casino Marketing
Author: Anthony F. Lucas
Publisher:
ISBN: 9780981739908
Category : Casinos
Languages : en
Pages : 243
Book Description
Publisher:
ISBN: 9780981739908
Category : Casinos
Languages : en
Pages : 243
Book Description
Secrets of Casino Marketing
Author: John Romero
Publisher:
ISBN: 9780964241411
Category : Casinos
Languages : en
Pages : 270
Book Description
Publisher:
ISBN: 9780964241411
Category : Casinos
Languages : en
Pages : 270
Book Description
Reel Marketing
Author: Julia Carcamo
Publisher: Independently Published
ISBN:
Category :
Languages : en
Pages : 144
Book Description
Competition for casino customers is more competitive than ever as marketers look to solidify a customer base for the future. Branding is playing a pivotal role as casino operators - large and small - attempt to differentiate themselves not only from industry competition but from new entertainment options. Julia Carcamo shares decades of executive-level operational experience with some of the world's top casino companies. With her easy to understand Jules Rules, you will change your view of marketing and prepare yourself to build an identity that will resonate with employees, customers, and stakeholders and produce real ROI. Are you ready for the challenge?
Publisher: Independently Published
ISBN:
Category :
Languages : en
Pages : 144
Book Description
Competition for casino customers is more competitive than ever as marketers look to solidify a customer base for the future. Branding is playing a pivotal role as casino operators - large and small - attempt to differentiate themselves not only from industry competition but from new entertainment options. Julia Carcamo shares decades of executive-level operational experience with some of the world's top casino companies. With her easy to understand Jules Rules, you will change your view of marketing and prepare yourself to build an identity that will resonate with employees, customers, and stakeholders and produce real ROI. Are you ready for the challenge?
American Casino Guide
Author: Steve Bourie
Publisher:
ISBN: 9781883768140
Category : Games & Activities
Languages : en
Pages : 492
Book Description
Published annually since 1992, the 2005 edition of this bestselling guide continues to gain fame as the best available source for information on U.S. casinos. The new 2005 edition lists more than 650 casinos in 35 states and comes complete with maps of all states showing where the casinos are located, plus detailed maps of Las Vegas, Atlantic City, Reno and the Mississippi gambling resort towns of Biloxi and Tunica.
Publisher:
ISBN: 9781883768140
Category : Games & Activities
Languages : en
Pages : 492
Book Description
Published annually since 1992, the 2005 edition of this bestselling guide continues to gain fame as the best available source for information on U.S. casinos. The new 2005 edition lists more than 650 casinos in 35 states and comes complete with maps of all states showing where the casinos are located, plus detailed maps of Las Vegas, Atlantic City, Reno and the Mississippi gambling resort towns of Biloxi and Tunica.
Casino Management
Author: Bill Friedman
Publisher: Carol Publishing Corporation
ISBN: 9780818401510
Category : Gambling
Languages : en
Pages : 348
Book Description
Examines the principal element that go into the operation of a successful gambling casino: casino structure, casino credit, hotel marketing, accounting procedures, and government controls.
Publisher: Carol Publishing Corporation
ISBN: 9780818401510
Category : Gambling
Languages : en
Pages : 348
Book Description
Examines the principal element that go into the operation of a successful gambling casino: casino structure, casino credit, hotel marketing, accounting procedures, and government controls.
Secrets Of Casino Marketing
Author: Carissa Kuakini
Publisher:
ISBN:
Category :
Languages : en
Pages : 34
Book Description
Everyone loves freebies and casinos know the fact all too well. They come with reward schemes and offers that you cannot ignore, from time and time, and engage potential customers with these efforts. We live in a world that is fiercely competitive, and the only way to survive the competition is to beat your opponents with a winning margin that looks challenging to bridge. In this book, you will discover a compilation of the author's columns from "Indian Gaming" magazine, and contains marketing ideas and strategies for casinos looking to increase the effectiveness and profitability of their entertainment offerings. And so much more! Scroll up and click the "Buy now with 1-Click" button to get your copy now!
Publisher:
ISBN:
Category :
Languages : en
Pages : 34
Book Description
Everyone loves freebies and casinos know the fact all too well. They come with reward schemes and offers that you cannot ignore, from time and time, and engage potential customers with these efforts. We live in a world that is fiercely competitive, and the only way to survive the competition is to beat your opponents with a winning margin that looks challenging to bridge. In this book, you will discover a compilation of the author's columns from "Indian Gaming" magazine, and contains marketing ideas and strategies for casinos looking to increase the effectiveness and profitability of their entertainment offerings. And so much more! Scroll up and click the "Buy now with 1-Click" button to get your copy now!
Casino Host Goals
Author: jackie parker
Publisher:
ISBN: 9781091979635
Category :
Languages : en
Pages : 149
Book Description
Read this book and you will have a road-map for success as you create or improve your Player Development program, in the context of your Casino Marketing strategy. It belongs on the shelf of any Executive in Casino Management who wants to drive revenue from a strategic approach to PD. For your Player Development team to drive revenue, you have to set the targets and provide all of the tools and techniques that will ensure success. This book is written from experience, and you will benefit from the hits and misses of your peers!TABLE OF CONTENTSIntroductionHow to take a Strategic Approach to PDWhat are the steps?Setting Your First GoalSMART goalsHow to Keep MomentumSetting Financial RewardsThe Importance of PaceActive GoalsInactive GoalsRetention GoalsContact GoalsNew Player GoalsAcquisition GoalsInvestment GoalsMiscellaneous GoalsFinal ThoughtsA List of Sample GoalsGlossaryThe practical steps in this book came from 10 years of working with Player Development professionals across the USA. Including those who use PowerHost, a host contact management system that drives Host Goals. Visit www.harvesttrends.com to learn more, connect to the author at https://www.linkedin.com/in/jackieparker/
Publisher:
ISBN: 9781091979635
Category :
Languages : en
Pages : 149
Book Description
Read this book and you will have a road-map for success as you create or improve your Player Development program, in the context of your Casino Marketing strategy. It belongs on the shelf of any Executive in Casino Management who wants to drive revenue from a strategic approach to PD. For your Player Development team to drive revenue, you have to set the targets and provide all of the tools and techniques that will ensure success. This book is written from experience, and you will benefit from the hits and misses of your peers!TABLE OF CONTENTSIntroductionHow to take a Strategic Approach to PDWhat are the steps?Setting Your First GoalSMART goalsHow to Keep MomentumSetting Financial RewardsThe Importance of PaceActive GoalsInactive GoalsRetention GoalsContact GoalsNew Player GoalsAcquisition GoalsInvestment GoalsMiscellaneous GoalsFinal ThoughtsA List of Sample GoalsGlossaryThe practical steps in this book came from 10 years of working with Player Development professionals across the USA. Including those who use PowerHost, a host contact management system that drives Host Goals. Visit www.harvesttrends.com to learn more, connect to the author at https://www.linkedin.com/in/jackieparker/
Handbook of Hospitality Marketing Management
Author: Haemoon Oh
Publisher: Routledge
ISBN: 1136399976
Category : Business & Economics
Languages : en
Pages : 576
Book Description
This handbook consists of 19 chapters that critically review mainstream hospitality marketing research topics and set directions for future research efforts. Internationally recognized leading researchers provide thorough reviews and discussions, reviewing hospitality marketing research by topic, as well as illustrating how theories and concepts can be applied in the hospitality industry. The depth and coverage of each topic is unprecedented. A must-read for hospitality researchers and educators, students and industry practitioners.
Publisher: Routledge
ISBN: 1136399976
Category : Business & Economics
Languages : en
Pages : 576
Book Description
This handbook consists of 19 chapters that critically review mainstream hospitality marketing research topics and set directions for future research efforts. Internationally recognized leading researchers provide thorough reviews and discussions, reviewing hospitality marketing research by topic, as well as illustrating how theories and concepts can be applied in the hospitality industry. The depth and coverage of each topic is unprecedented. A must-read for hospitality researchers and educators, students and industry practitioners.