Casino Marketing for the Twenty-first Century PDF Download

Author: United States Institute of Marketing
Publisher:
ISBN:
Category : Casinos
Languages : en
Pages : 314

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Book Description

Author: Kathryn Hashimoto
Publisher:
ISBN: 9780131996144
Category : Casinos
Languages : en
Pages : 0

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Book Description
The content in Casino Marketing has been pulled from the author's personal knowledge learned from 30 years researching, teaching and writing in the field as well as prominent gambling practitioners, and industry trade journals. This book on casino marketing is an attempt to link the gaming industry to the business environment and its theoretical underpinnings. Different from its competitors, this book uses and discusses different marketing theories to teach fundamental knowledge in the area before applying the information to the industry. Therefore, the readers accomplish two goals at one sitting. They learn about fundamental marketing practices as well as casino industry applications. Starting with a traditional overview of the industry, the book quickly moves onto strategic planning by combining the input of nine different managers from many different levels of responsibility in a variety of casinos. No other book on the market so thoroughly explores the uncontrollable environments that dictate how our product, price, place, and promotions should change in casino marketing.

Author: Barrie Gunter
Publisher: Emerald Group Publishing
ISBN: 1787699234
Category : Business & Economics
Languages : en
Pages : 208

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Book Description
This book critically examines research evidence from around the world concerning the nature and effects of gambling advertising. It draws upon political and regulatory debates about this type of advertising, which provides regulators with evidence to control factors that encourage problem gambling.

Author: John Romero
Publisher: John Romero Direct Marketing
ISBN: 9780964241404
Category : Games
Languages : en
Pages : 268

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Book Description

Author: Ronald A. Nykiel
Publisher: Routledge
ISBN: 1136610871
Category : Business & Economics
Languages : en
Pages : 383

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Book Description
Discover the bridge between theory and applied research in the hospitality industry The success of marketing programs is dependent on the knowledge of the trends in the marketplace. Handbook of Marketing Research Methodologies for Hospitality and Tourism is a comprehensive guide that clearly explains analyzing markets, utilizing qualitative and quantitative research methodologies, applying findings to market, development, and marketing strategies for the hospitality industry. The text contains detailed outlines and case studies of several types of research, including feasibility studies, market assessment studies, and site selection studies. Numerous graphic examples and presentation techniques are provided to bridge between theory and applied research with ease. Handbook of Marketing Research Methodologies for Hospitality and Tourism clearly details, all in a single volume, the application of research methodology to the real world, as well as showing how to effectively communicate findings and recommendations. This resource provides dozens of case examples and close attention to clearly explaining all facets of market analysis. Part one discusses research and methodologies, including primary and secondary data and integrative research. Part two explores market analysis and assessment, including marketing assessment for development planning and assessing focal points and intuitive techniques. The third part helps the reader apply their learned research into strategies. The final section explains market analysis planning and communications, including preparing a research-based business review and the effective presentation of research findings. The text provides appendixes of essential data, and a helpful glossary of terms. Topics in Handbook of Marketing Research Methodologies for Hospitality and Tourism include: qualitative market analysis techniques and applications quantitative market research and analysis techniques and applications approaches to organized site selection studies, market studies, and project feasibility studies identification of the processes and sources for key market data for projects, markets, and sites presentation and communication techniques and strategies for market analysis and research findings the relationship of market analysis and research to marketing and development strategy selection and more! Handbook of Marketing Research Methodologies for Hospitality and Tourism is a perfect resource for upper-level undergraduate students and graduate students in hospitality colleges and schools; hotel and restaurant development and market research personnel in hospitality corporations; and market research firms serving the hospitality industry.

Author: Anthony F. Lucas
Publisher:
ISBN: 9780981739908
Category : Casinos
Languages : en
Pages : 243

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Book Description

Author: Nick Ellis
Publisher: SAGE
ISBN: 1446203298
Category : Business & Economics
Languages : en
Pages : 257

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Book Description
Written by a team of renowned experts in the field, Marketing: A Critical Textbook provides a unique introduction and overview of critical approaches to marketing. Ideally suited to advanced students of marketing, the book uses examples and ′real world′ case studies to illustrate and discuss major alternative and critical perspectives on the subject, enabling students to constructively question the conventional assumptions, concepts and models with which they are already familiar. - Explains and debates key concepts in a clear, readable and concise manner. - Provides practical and innovative demonstrations of abstract and difficult concepts through classroom exercises and individual and group activities. - Includes a glossary of critical marketing terms. - Additional material on the companion website, including a full Instructor′s Manual and free access to full-text journal articles for students.

Author: Philip B. Fitzell
Publisher:
ISBN:
Category : Brand name products
Languages : en
Pages : 294

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Book Description
This analysis focuses specifically on how private brand impacts on all aspects business: product innovations, packaging creativity, quality assurance, merchandising, partnerships, and the Internet. The coverage spans North and South America, Europe, the Pacific Rim, and South Africa.

Author: Nick Gullo
Publisher:
ISBN: 9780942828474
Category : Casinos
Languages : en
Pages : 155

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Book Description

Author: Michael Solomon
Publisher: Pearson Higher Education AU
ISBN: 1442564997
Category : Business & Economics
Languages : en
Pages : 553

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Book Description
Consumer behaviour is more than buying things; it also embraces the study of how having (or not having) things affects our lives and how possessions influence the way we feel about ourselves and each other - our state of being. The 3rd edition of Consumer Behaviour is presented in a contemporary framework based around the buying, having and being model and in an Australasian context. Students will be engaged and excited by the most current research, real-world examples, global coverage, managerial applications and ethical examples to cover all facets of consumer behaviour. With new coverage of Personality and incorporating real consumer data, Consumer Behaviour is fresh, relevant and up-to-date. It provides students with the best possible introduction to this fascinating discipline.