Secrets of Casino Marketing PDF Download

Author: John Romero
Publisher:
ISBN: 9780964241411
Category : Casinos
Languages : en
Pages : 270

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Author: Julia Carcamo
Publisher: Independently Published
ISBN:
Category :
Languages : en
Pages : 144

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Book Description
Competition for casino customers is more competitive than ever as marketers look to solidify a customer base for the future. Branding is playing a pivotal role as casino operators - large and small - attempt to differentiate themselves not only from industry competition but from new entertainment options. Julia Carcamo shares decades of executive-level operational experience with some of the world's top casino companies. With her easy to understand Jules Rules, you will change your view of marketing and prepare yourself to build an identity that will resonate with employees, customers, and stakeholders and produce real ROI. Are you ready for the challenge?

Author: Kathryn Hashimoto
Publisher:
ISBN: 9780131996144
Category : Casinos
Languages : en
Pages : 0

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Book Description
The content in Casino Marketing has been pulled from the author's personal knowledge learned from 30 years researching, teaching and writing in the field as well as prominent gambling practitioners, and industry trade journals. This book on casino marketing is an attempt to link the gaming industry to the business environment and its theoretical underpinnings. Different from its competitors, this book uses and discusses different marketing theories to teach fundamental knowledge in the area before applying the information to the industry. Therefore, the readers accomplish two goals at one sitting. They learn about fundamental marketing practices as well as casino industry applications. Starting with a traditional overview of the industry, the book quickly moves onto strategic planning by combining the input of nine different managers from many different levels of responsibility in a variety of casinos. No other book on the market so thoroughly explores the uncontrollable environments that dictate how our product, price, place, and promotions should change in casino marketing.

Author: Shelly Field
Publisher: Infobase Publishing
ISBN: 1438120656
Category : Business & Economics
Languages : en
Pages : 345

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Book Description
Features numerous job profiles in the casino and gaming industry and includes appendixes covering professional organizations, schools, associations, unions, and casinos. Career profiles include blackjack dealer, casino host, concierge, and hotel publicist.

Author: Anthony F. Lucas
Publisher:
ISBN: 9780981739908
Category : Casinos
Languages : en
Pages : 243

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Author: John Romero
Publisher: John Romero Direct Marketing
ISBN: 9780964241404
Category : Games
Languages : en
Pages : 268

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Author: Jessalynn R. Strauss
Publisher: Routledge
ISBN: 1134566468
Category : Business & Economics
Languages : en
Pages : 180

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Book Description
The concept of Corporate Social Responsibility (CSR) has become increasingly widespread, as businesses seek to incorporate socially responsible behaviors while still being accountable to shareholders. Indeed some research has suggested that CSR in itself can form the basis of good PR by promoting consumers’ purchase decisions. Arguing that this approach is a dangerous oversimplification, this book takes a deeper look at the concept of CSR in a particularly challenging context - casino gaming. Originally the province of seedy, backdoor establishments in isolated cities, casino gaming has become a multibillion-dollar global industry. Drawing on in-depth research in Las Vegas, this unique study examines how and why corporations in the casino industry interpret and engage in CSR through community support, environmental issues, labor rights, and corporate governance. Through in-depth analysis of CSR in this industry, this book adds a new dimension to the debate on the role of CSR and public relations in business. Given the burgeoning relationship between CSR and corporate PR, the book seeks to illuminate CSR’s complexities, contradictions, and moral obligations. It will be of interest to all scholars of public relations, corporate communications, and corporate reputation.

Author: Desmond Lam
Publisher: Routledge
ISBN: 1351528572
Category : History
Languages : en
Pages : 200

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Book Description
The Chinese are known throughout the world as avid gamblers with a long history of participation in games of chance. Historians have documented wagering on such games as far back as the early Chinese dynasties. Despite measures by ancient Chinese rulers to contain gambling, it proliferated, and Chinese games have evolved and multiplied since then. Desmond Lam provides a unique look into the little-known world of Chinese gambling from historical, cultural, psychological, and social perspectives.Chinese gamblers regularly patronize casinos in the United States, Canada, and Australia. The recent expansion of gambling in East Asia has attracted much global media attention. Macau, the only place in China where casino gambling is now legal, easily surpasses Las Vegas as the world's largest casino gaming market. Each year, Chinese from mainland China, Hong Kong, and Taiwan account for almost 90 percent of visitors to Macau.The expansion of the Chinese gambling industry has brought about much harm to Chinese communities, despite all of the development it has also stimulated. This book is the first to examine the beliefs, motivations, attitudes, and behaviors of Chinese gamblers, and will be of interest to students of history and sociology, as well as those studying the history and culture of China.

Author: Jim Kilby
Publisher: Wiley
ISBN: 0470073640
Category : Business & Economics
Languages : en
Pages : 416

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Book Description
Complete guidance to the ins and outs of gaming operations Management personnel need a thorough understanding of the business side of the casino industry to ensure profits???and to avoid losses. It's a sure bet that Casino Operations Management, Second Edition will help current and future gaming management professionals better serve any casino. Written by experts with over 65 years of combined experience in the field, this Second Edition offers all the critical skills and know-how to equip gaming and casino operators with the knowledge needed for the management office, cage operations, and table game and slot operations. This updated edition features detailed coverage of: Current high-roller marketing tactics and their effect on profitability The effect of popular money management systems on casino profits The initial development process of an Indian casino Studies designed to identify the patronage motives of gamblers, including those of riverboat customers Slot club design: player rating issues, point accumulation schemes, and more Principles of casino floor design: managing table game and slot location Studies designed to measure the profit contribution of popular slot promotions Casino Operations Management, Second Edition uses simplified mathematics and statistics throughout, and provides readers with a thorough understanding of all aspects of the casino industry business. It is a must-have reference for students and casinos that develop managers internally.

Author: Nick Gullo
Publisher:
ISBN: 9780896506411
Category : Casinos
Languages : en
Pages : 339

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