Strategic Marketing Management in Asia PDF Download

Author: Syed Saad Andaleeb
Publisher: Emerald Group Publishing
ISBN: 1786357453
Category : Business & Economics
Languages : en
Pages : 592

View

Book Description
With a view to continue the current growth momentum, excel in all phases of business, and create future leadership in Asia and across the globe, there is a felt need to develop a deep understanding of the Asian business environment, and how to create effective marketing strategies that will help growing their businesses.

Author: John A. Quelch
Publisher:
ISBN: 9780130283573
Category : Arabiske lande
Languages : en
Pages : 0

View

Book Description
For courses in International Marketing, Advanced Marketing Management, and Marketing Strategy. With fascinating cases and a rare insight into the business practices of Muslim countries, this book discusses the limitations, challenges and opportunities Western companies can expect to encounter when marketing in Muslim countries.

Author: William J. McDonald (Ph. D.)
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 364

View

Book Description
Contains 32 comprehensive cases representing a broad range of marketing problems. This work asks students to analyze a firm's situation and develop solutions for the problems, opportunities and threats confronting marketing decision makers.

Author: Russell Abratt
Publisher: Routledge
ISBN: 0429951558
Category : Business & Economics
Languages : en
Pages : 148

View

Book Description
This book is a unique collection of comprehensive cases that explore concepts and issues surrounding strategic marketing. Chapters explain what strategic marketing is, and then discuss strategic segmentation, competitive positioning, and strategies for growth, corporate branding, internal brand management, and corporate reputation management. With case studies from a broad range of global contexts and industries, including Burger King, FedEx, and Twitter, readers will gain a working knowledge of developing and applying market-driven strategy. Through case analysis, students will learn to: examine the role of corporate, business, and marketing strategy in strategic marketing; recognize the implications of markets on competitive space with an emphasis on competitive positioning and growth; interpret the various elements of marketing strategy and apply them to a particular real-world situation; apply sound decision-making strategies and analytical frameworks to specific strategic marketing problems and issues; apply ethical frameworks to strategic marketing situations. Strategic Marketing: Concepts and Cases is ideal for advanced undergraduate and postgraduate students, as well as those studying for an MBA or executive courses in strategic marketing or marketing management.

Author: Atanu Adhikari
Publisher: Springer
ISBN: 3319515454
Category : Business & Economics
Languages : en
Pages : 166

View

Book Description
This book helps students to develop a critical understanding of the service business scenarios and strategies used in marketing for emerging markets. The case studies presented focus on creating, communicating and delivering customer value to emerging market consumers through various marketing strategies, processes and programs in the context of emerging market dynamics, consumer diversity, and competitors. By illustrating a range of actual business situations, this case book will help students acquire the skills they need to make informed marketing decisions in emerging markets. Further, it provides instructors, students, and practitioners alike a framework for understanding the strategic marketing dynamics at work in these countries.

Author: David W. Cravens
Publisher: McGraw-Hill/Irwin
ISBN: 9780256136890
Category : Business & Economics
Languages : en
Pages : 738

View

Book Description
Focusing on the major decision-making challenges facing marketing managers in the late 1990s, this text's cases include a broad range of companies. It reflects marketing management priorities: market orientation, growth strategies, and target market strategies.

Author: Lester A. Neidell
Publisher: Pennwell Books
ISBN: 9780878142064
Category : Marketing
Languages : en
Pages : 318

View

Book Description

Author: David W. Cravens
Publisher: Irwin Professional Pub
ISBN: 9780072514827
Category : Business & Economics
Languages : en
Pages : 685

View

Book Description
Strategic Marketing Management Cases is a versatile collection of approximately 45 cases. This casebook has a decision-making focus and addresses the challenges facing marketing managers today. It is organized to reflect the priorities of a marketing manager: market orientation, growth strategies and target market strategies.

Author: Jham, Vimi
Publisher: IGI Global
ISBN: 1466643587
Category : Business & Economics
Languages : en
Pages : 373

View

Book Description
As marketing strategies remain an essential tool in the success of an organization or business, the study of consumer-centered behavior is valuable in the improvement of these strategies. Cases on Consumer-Centric Marketing Management presents a collection of case studies highlighting the importance of customer loyalty, customer satisfaction, and consumer behavior for marketing strategies. This comprehensive collection provides fundamental research for professionals and researchers in the fields of customer relations, marketing communication, consumer research, and marketing analytics for insights into practical aspects of marketing in any organization.

Author: Douglas West
Publisher: Oxford University Press, USA
ISBN: 0199556601
Category : Business & Economics
Languages : en
Pages : 613

View

Book Description
This text discusses how companies create competitive advantage through strategic marketing. Using established frameworks and concepts, it examines aspects of marketing strategy and thinking. It provides examples to facilitate the understanding of theoretical concepts.