Cases in Strategic Marketing Management PDF Download

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Cases in Strategic Marketing Management

Cases in Strategic Marketing Management PDF Author: John A. Quelch
Publisher:
ISBN: 9780130283573
Category : Arabiske lande
Languages : en
Pages : 0

Book Description
For courses in International Marketing, Advanced Marketing Management, and Marketing Strategy. With fascinating cases and a rare insight into the business practices of Muslim countries, this book discusses the limitations, challenges and opportunities Western companies can expect to encounter when marketing in Muslim countries.
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