Case Studies for Business English PDF Download

Author: Erica J. Williams
Publisher:
ISBN: 9781938757594
Category : Foreign Language Study
Languages : en
Pages : 146

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Book Description
Case Studies for Business English is designed for students of Business English in universities and vocational colleges. Studying case studies enables students to develop their analytical skills, critical and strategic thinking, understanding of business theory, business knowledge, and business communication skills. Students also enhance their ability to use and select thecorrect tool for business communication at the right time. They practice, experiment, get feedback, and gain practical skills. Case Studies for Business English is a course that is engaging, motivating, and pragmatic.Each unit contains an original case study text, exercises to develop understanding and communication of business tools and strategy, a step-by-step approach to case study analysis and report writing, as well as role plays and tips on developing businesscommunication skills for presentations and meetings. In addition, students can benefit from a full reference section with a step-by-step checklist for case study analysis, a guide for exam assessment, a selection of supplementary case study texts, and an answer key.CEFR level B2/C1

Author: Henning Kagermann
Publisher: John Wiley & Sons
ISBN: 0470610697
Category : Business & Economics
Languages : en
Pages : 240

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Book Description
A look at business model innovation's crucial role in today's global business environment. Showing organizations how business model innovation should be a key focus area in today's global economy, this book features cases from businesses around the globe that have developed customized business models and achieved spectacular levels of performance. Case examples from well-known innovation leaders IKEA, Apple, Tata, SHARP, Saudi Aramco, De Beers, Telefonica, Valero Energy, LEGO, and Proctor & Gamble Shows businesses how to get beyond traditional business models to take better advantage of emerging opportunities Coauthored by former CEO of SAP AG, the world's largest provider of enterprise software Filled with interviews with key executives, this book reveals the role of technology in driving and enabling changes to fundamental facets of a business. Companies around the world are innovating their business models with tremendous results. IT-Driven Business Models shows interested organizations how they can start the process.

Author:
Publisher: Harvard Business School Press
ISBN: 9781422114698
Category : Business & Economics
Languages : en
Pages : 187

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Book Description
When facing a difficult management challenge, wouldn't it be great if you could turn to a panel of experts to help guide you to the right decision? Now you can, with books from the Judgment Calls series. Drawn from the pages of Harvard Business Review, these interactive, solutions-oriented guides allow readers to access the wisdom of leading experts as they tackle familiar and perplexing business situations. These engagingly written books will help managers improve problem-solving skills and make better judgment calls under fire.A preface provides an overview and sets the context for using these provocative case studies as learning tools in corporate classrooms. A relevant chapter from an HBE volume introduces the topic as a refresher course. Finally, an appendix of resources such as executive summaries, guiding questions, and a list of further reading rounds out the book. Judgment Calls provide insight into a variety of real world difficulties and offer solutions that managers will find both sound and practical. Our ideal reader is the business traveler who's thinking about this very issue, sees the book in the airport, and throws it in his or her briefcase to read on the plane.This volume, tentatively titled "Growing for Broke and Other Stories From the Frontines of Management" looks at growth strategy. How do you grow your business without sending it flying off the rails? When should you stick to your core? All this and more!

Author: Qing Xie
Publisher: Springer
ISBN: 3319301578
Category : Education
Languages : en
Pages : 276

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Book Description
Workplace English language training programs represent a corporate investment in language skills enhancement and human capital development. This book evaluates English language training programs in Chinese workplaces by examining a range of training effectiveness variables and identifying the factors that facilitate or hinder effective learning outcomes for workplace English training programs and explores the potential benefits of these programs. This book will benefit both companies that are developing their training and development strategies and private training organizations that are developing training programs for particular industry and business needs. It will also be an excellent resource for learners who are seeking business English communication skills opportunities and trainers who are refining their workplace teaching practice. This book reiterates the significance of business English communication skills development programs in terms of the benefits to economic globalization, human capital development, employability, sustainable livelihoods, and lifelong learning in China. Having conducted a policy evaluation at both the national and local levels, this book also informs policy stipulation for corporate employee language training schemes. Although this book primarily examines corporate experience in China, the findings and recommendations will have important implications for other countries in Asia and worldwide.

Author: Marcos Benevides
Publisher:
ISBN: 9781941140000
Category :
Languages : en
Pages : 110

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Book Description
Widgets Inc.: A task-based course in workplace English is a business communication course for English as a second or foreign language (ESL/EFL) classes. It is the second edition of the course, which was originally published by Pearson Longman (Hong Kong: 2008).Students simulate being interns working for a fictional company called Widgets Inc. The course is designed to be compatible with a range of English proficiency levels (from CEFR A2 to C1), including mixed-level classes. It requires a class of 12 or more motivated adults who meet for between 22-45 hours (fifteen to thirty 90-minute periods). Students are placed into teams and follow a project-based product development cycle across 6 stages. Stage 1 introduces the company and a cast of fictional characters who interact with the class via online streamed video. Stage 2 is an R&D stage in which students brainstorm product ideas. In Stage 3, they are given several product ideas proposed by a different team, and must select the best one to go into production. In Stage 4, they are given another team's selected product and must perform market research on it. In Stage 5 they prepare a proposed marketing campaign for yet another product passed from a different team. Stage 6 is the conclusion, in which students prepare a resume and interview for a promotion within the company. Each stage is punctuated by a presentation and/or a writing task which is related to the stage's topic. Students are assessed via can-do statements built into the simulation as "employee evaluations" which include self, peer, and instructor assessments. The course features a task-complexity based syllabus rather than the traditional grammar syllabus or functional-notional syllabus.

Author: Bill Lee
Publisher: SAGE
ISBN: 1473934400
Category : Business & Economics
Languages : en
Pages : 137

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Book Description
In Case Study Research, Bill Lee and Mark Saunders describe the properties of case study designs in organizational research, exploring the uses, advantages and limitations of case research. They also demonstrate the flexibility that case designs offer, and challenges the myths surrounding this approach. Ideal for Business and Management students reading for a Master’s degree, each book in the series may also serve as reference books for doctoral students and faculty members interested in the method. Part of SAGE’s Mastering Business Research Methods Series, conceived and edited by Bill Lee, Mark N. K. Saunders and Vadake K. Narayanan and designed to support students by providing in-depth and practical guidance on using a chosen method of data collection or analysis.

Author: John Macalister
Publisher: Taylor & Francis
ISBN: 1136944206
Category : Education
Languages : en
Pages : 225

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Book Description
This casebook covers a wide range of teaching-learning contexts and offers in-depth analyses of ESL/ELT language curriculum design issues. Each case draws on and is linked to the model presented in Nation and Macalister’s Language Curriculum Design.

Author: Marilyn L. Taylor
Publisher: Edward Elgar Publishing
ISBN: 1786437228
Category : Business & Economics
Languages : en
Pages : 161

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Book Description
An accessible and current yet in depth introduction to conducting a case study or a project focusing on a company or business situation. This textbook provides an introduction to identifying the motivation and objectives for a project, defining and designing a research question, guiding a research plan, conducting the research, gathering and interpreting data and understanding the context of your research. It is suitable for undergraduates undertaking a research project for the first time and for those with more experience who want to make the process ‘fun’.

Author: Steve May
Publisher: SAGE Publications
ISBN: 1452263884
Category : Language Arts & Disciplines
Languages : en
Pages : 385

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Book Description
The Second Edition of Case Studies in Organizational Communication: Ethical Perspectives and Practices, by Dr. Steve May, integrates ethical theory and practice to help strengthen readers' awareness, judgment, and action in organizations by exploring ethical dilemmas in a diverse range of well-known business cases.

Author: Baron, Annette
Publisher: IGI Global
ISBN: 1522594310
Category : Education
Languages : en
Pages : 414

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Book Description
In higher education, case studies can be utilized to have students put themselves into problems faced by a protagonist and, by doing so, address academic or career-related issues. Working through these issues provides students with an opportunity to gain applied perspective and experiences. Professors in higher education who choose this method of teaching require navigational tools to ensure that students achieve stated learning objectives. Case Study Methodology in Higher Education is an essential research publication that focuses on the history and theories relating to case study methodology including techniques for writing case studies and utilizing them in university settings to prepare students for real-life career-related scenarios. This publication features a wide range of topics such as educational leadership, case writing, and teacher education. It is essential for educators, career professionals, higher education faculty, researchers, and students.