Author: Paul C. GoshornPublisher:
ISBN:
Category :
Languages : en
Pages : 636
Book Description
Aviation Ordnanceman 3&2
Author: Paul C. GoshornAmerican Cinematographer
Author: Soaring
Author: Publisher:
ISBN:
Category : Gliders (Aeronautics)
Languages : en
Pages : 786
Book Description
The Hotline
Author: Avionic Pictorial Tunnel-/Pathway-/Highway-In-The-Sky Workshops
Author: Journal of Aircraft
Author: An Irish-English Dictionary, Containing Upwards of Twenty Thousand Words that Never Appeared in Any Former Irish Lexicon: with Copious Quotations from the Most Esteemed Ancient and Modern Writers, to Elucidate the Meaning of Obscure Words and Numerous Comparisons ... ; to which is Annexed, a Compendious Irish Grammar. By Edward O'Reilly
Author: Edward O'ReillyAn Irish-English Dictionary with a Compendious Irish Grammar
Author: Edward O'ReillyCarma's Tail
Author: Cheryl SchleuningPublisher:
ISBN: 9780692762998
Category :
Languages : en
Pages : 40
Book Description
An educational, interactive children's picture book that details the incredible journey of Carma from starvation and homelessness to health and happiness.
Handbook of Brand Relationships
Author: Deborah J. MacInnisPublisher: M.E. Sharpe
ISBN: 0765637782
Category : Business & Economics
Languages : en
Pages : 449
Book Description
Brand relationships are critical because they can enhance company profitability by lowering customer acquisition and retention costs. This is the first serious academic book to offer a psychological perspective on the meaning of and basis for brand relationships, as well as their effects. The Handbook of Brand Relationships includes chapters by well-known marketing and psychology scholars on topics related to the meaning, significance, and measurement of brand relationships; the critical connections between consumers and the brand; how brand relationships are formed through both thoughtful and non-thoughtful processes; and how they are built, repaired, and leveraged through brand extensions. An integrative framework introduces the book and summarizes the chapters' key ideas. The handbook also identifies several novel metrics for measuring various aspects of brand relationships, and it includes recommendations for further research.