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Author: Adela Stanley Publisher: Kogan Page Publishers ISBN: 9780749439170 Category : Business & Economics Languages : en Pages : 132
Book Description
Complete with top tips for getting in, advice on how the industry is changing and is likely to change, useful names, addresses, web sites and contact points, this book is the ideal starting point for a successful career in this exciting field.
Author: Adela Stanley Publisher: Kogan Page Publishers ISBN: 9780749439170 Category : Business & Economics Languages : en Pages : 132
Book Description
Complete with top tips for getting in, advice on how the industry is changing and is likely to change, useful names, addresses, web sites and contact points, this book is the ideal starting point for a successful career in this exciting field.
Author: Publisher: Wetfeet.Com ISBN: 9781582075204 Category : Business & Economics Languages : en Pages : 168
Book Description
For anyone interested in advertising or PR, this book explains how to select the right agency; the forces and trends at work; how new ad and PR campaigns are developed; who the top-ranked agencies are; what industry professionals like and dislike about their jobs; typical pay, hours, and office culture; and how to shine in your interviews.
Author: Kristin Johnson Publisher: Routledge ISBN: 0429785542 Category : Business & Economics Languages : en Pages : 146
Book Description
Learning how to be successful in a public relations (PR) agency is a stressful on-the-job, sink-or-swim, immersive experience. While other texts teach PR theory and practice, no other book guides early to mid-career PR professionals through the day-to-day life of working in an agency and the skills required to excel and build a career. This text demystifies the PR agency experience with foundational information to simplify and clarify agency life. Authors Kristin Johnson and Shalon Roth, who each grew successful careers in PR agencies, share secrets that no one will teach in a class or a seminar. This is real talk about real life in an agency – punctuated by anecdotes from leaders in the industry. This is a must-read for communications students and PR professionals looking to grow their career and become indispensable to teams and clients.
Author: Alexandra Cavoulacos Publisher: ISBN: 0451495675 Category : Business & Economics Languages : en Pages : 338
Book Description
"In this definitive guide to the ever-changing modern workplace, Kathryn Minshew and Alexandra Cavoulacos, the co-founders of popular career website TheMuse.com, show how to play the game by the New Rules. The Muse is known for sharp, relevant, and get-to-the-point advice on how to figure out exactly what your values and your skills are and how they best play out in the marketplace. Now Kathryn and Alex have gathered all of that advice and more in The New Rules of Work. Through quick exercises and structured tips, the authors will guide you as you sort through your countless options; communicate who you are and why you are valuable; and stand out from the crowd. The New Rules of Work shows how to choose a perfect career path, land the best job, and wake up feeling excited to go to work every day-- whether you are starting out in your career, looking to move ahead, navigating a mid-career shift, or anywhere in between"--
Author: Stephanie A. Smith Publisher: SAGE Publications ISBN: 1544320795 Category : Language Arts & Disciplines Languages : en Pages : 155
Book Description
Careers in Media and Communication is a practical resource that helps students understand how a communication degree prepares them for a range of fulfilling careers; it gives students the skills they will need to compete in a changing job market. Award-winning teacher and author Stephanie A. Smith draws from her years of professional experience to guide students through the trends and processes of identifying, finding, and securing a job in in mass communication. Throughout the book, students explore the daily lives of professionals currently working in the field, as well as gain firsthand insights into the training and experience that hiring managers seek.
Author: Eric Yaverbaum Publisher: John Wiley & Sons ISBN: 111805279X Category : Business & Economics Languages : en Pages : 391
Book Description
Proven techniques that maximize media exposure for your business A seasoned PR pro shows you how to get people talking When it comes to public relations, nothing beats good word of mouth. Want to get customers talking? This friendly guide combines the best practical tools with insight and flair to provide guidance on every aspect of PR, so you can launch a full-throttle campaign that'll generate buzz -- and build your bottom line. Discover how to * Map a winning PR strategy * Grab attention with press releases, interviews, and events * Cultivate good media relations * Get print, TV, radio, and Internet coverage * Manage a PR crisis
Author: Dennis L. Wilcox Publisher: Pearson Higher Ed ISBN: 020589724X Category : Language Arts & Disciplines Languages : en Pages : 625
Book Description
This is the eBook of the printed book and may not include any media, website access codes, or print supplements that may come packaged with the bound book. Updated in a 10th edition, Public Relations: Strategies and Tactics, Tenth Edition, clearly explains to students the basic concepts, strategies, and tactics of today’s public relations practice. This comprehensive text is grounded in scholarship and includes references to landmark studies and time-honored public relations techniques. The tenth edition emphasizes the application of the Internet and social media for programs and campaigns.
Author: Adela Stanley
Author: Adela Stanley
Author: 
Author: Gini Dietrich
Author: Kristin Johnson
Author: Elena del Valle
Author: Alexandra Cavoulacos
Author: Stephanie A. Smith
Author: Eric Yaverbaum
Author: Leonard Mogel
Author: Dennis L. Wilcox