Author: Marc J. Kuchner Publisher: Island Press ISBN: 1610911733 Category : Science Languages : en Pages : 248
Book Description
It's a tough time to be a scientist: universities are shuttering science departments, federal funding agencies are facing flat budgets, and many newspapers have dropped their science sections altogether. But according to Marc Kuchner, this antiscience climate doesn't have to equal a career death knell-it just means scientists have to be savvier about promoting their work and themselves. In Marketing for Scientists, he provides clear, detailed advice about how to land a good job, win funding, and shape the public debate. As an astrophysicist at NASA, Kuchner knows that "marketing" can seem like a superficial distraction, whether your daily work is searching for new planets or seeking a cure for cancer. In fact, he argues, it's a critical component of the modern scientific endeavor, not only advancing personal careers but also society's knowledge. Kuchner approaches marketing as a science in itself. He translates theories about human interaction and sense of self into methods for building relationships-one of the most critical skills in any profession. And he explains how to brand yourself effectively-how to get articles published, give compelling presentations, use social media like Facebook and Twitter, and impress potential employers and funders. Like any good scientist, Kuchner bases his conclusions on years of study and experimentation. In Marketing for Scientists, he distills the strategies needed to keep pace in a Web 2.0 world.
Author: Michael Hyman Publisher: John Wiley & Sons ISBN: 0470632569 Category : Business & Economics Languages : en Pages : 588
Book Description
The tools you need to identify, obtain, record, and analyze data Sure, access to data is faster and easier to obtain than ever before, but how do you cut through the clutter of information to find what's most useful and organize it to suit your purposes? Marketing Research Kit For Dummies supplies a brimming box of tools that help you mine mountains of data, find the sources you need, and focus your marketing plan. Whether you're an entrepreneur, a small business owner, or a marketer in a large organization, this powerful resource and companion CD provide you with hands-on tools you need to identify, obtain, record, and analyze secondary, data-electronic and print-for developing or revising a marketing plan, launching a new product or service, or implementing long-term strategic planning. It also offers clear, in-depth instructions and customizable forms for conducting your own primary research. Includes complete instructions for writing a research plan, conducting depth interviews, and focus groups Fully explains the process of sampling, analyzing data, and reporting results Features tips on developing questionnaires for face-to-face, Internet, and postal surveys Helps you keep an eye on your competition and analyze their results When money is tight and everything is on the line, you need to make sure you've done your homework. You need Marketing Research Kit For Dummies. Note: CD-ROM/DVD and other supplementary materials are not included as part of eBook file.
Author: Lila B. Stair Publisher: McGraw Hill Professional ISBN: 0071400052 Category : Business & Economics Languages : en Pages : 162
Book Description
Ideal for college-bound students or anyone thinking about making a career change Careers in Marketing offers all the information career seekers need to explore and choose a profession and then narrow it down to a job that suits them. The book provides an overview of marketing, outlines job options, and shows how to plan and prepare for a career.
Author: Eric Siebert Publisher: Careers In Marketing ISBN: 1522922644 Category : Business & Economics Languages : en Pages : 114
Book Description
'Careers in Marketing' is divided into four sections based on the key activities of marketing: Marketing Insights, Marketing Planning, Marketing Execution and Marketing Optimization. The most relevant digital and traditional marketing roles are described across each of these activities. Each role includes detailed descriptions of both traditional and digital marketing roles including key job responsibilities and an 'insider view' of the day to day realities of the job. The pros and cons of each role is also described along with key success criteria, salary information, a typical career path as well as guidance on how to land one's first job.-Publisher description.
Author: WetFeet (Firm) Publisher: Wetfeet ISBN: 9781582075402 Category : Business & Economics Languages : en Pages : 140
Book Description
A career in marketing or market research makes a worthy challenge for those whose creative genius is matched by their analytical acumen. For those interested in marketing careers, this WetFeet Insider Guide explores the opportunities within and beyond the consumer products industry; what it takes to succeed; typical career paths; and how to navigate the recruiting process like a seasoned professional.
Author: Toby Freedman Publisher: CSHL Press ISBN: 0879697253 Category : Biotechnology Languages : en Pages : 408
Book Description
An essential guide for students in the life sciences, established researchers, and career counselors, this resource features discussions of job security, future trends, and potential career paths. Even those already working in the industry will find helpful information on how to take advantage of opportunities within their own companies and elsewhere.
Author: Kieran Fenby-Hulse Publisher: Routledge ISBN: 1351357301 Category : Education Languages : en Pages : 239
Book Description
Research Impact and the Early Career Researcher documents experiences and perspectives on the emerging concept of research impact from a range of disciplines and places them within an analytical and critical discursive framework. Combining personal reflections with research essays, it provides the reader with a multi-dimensional perspective on research impact and how it connects to the research lives and practice of early career researchers. Research impact is playing an ever-increasing role in international research policy and government strategy. This book: Explores the arrival of impact into the national research consciousness Discusses how to build capacity and skills within research impact and how this might impact academic career progression in an international job market Offers advice on balancing national expectations with institutional expectations on research in terms of funding and career progression Offers suggested ways forward whilst actively challenging what constitutes research impact Research Impact and the Early Career Researcher provides a much-needed research base for studies of research impact and the extent to which it has altered, changed, and influenced the research practice of early career academics. It is an essential guide for any new and early career researchers wishing to navigate the complex landscape in order to meaningfully contribute to the impact agenda.
Author: Carl D. McDaniel Publisher: Thomson South-Western ISBN: 9780324131666 Category : Analysemetoder Languages : en Pages : 0
Book Description
Marketing Research provides comprehensive information on both the quantitative methods used in marketing research and the many considerations a manager faces when interpreting and using market research findings. Marketing research hot topics are featured, including competitive intelligence, published secondary data and the Internet, and marketing research suppliers and users. Each chapter helps you explore ethical dilemmas related to the topics discussed, the uses and needs for marketing research across business functions, and how to use the Internet to gather marketing research data in an efficient, cost-effective manner. By focusing on the managerial aspects of marketing research, this book provides you with both the tools to conduct marketing research, as well as those to interpret the results and use them effectively as a manager.
Author: Marc J. Kuchner
Author: Michael Hyman
Author: WetFeet (Firm)
Author: Lila B. Stair
Author: Eric Siebert
Author: WetFeet (Firm)
Author: Toby Freedman
Author: Kieran Fenby-Hulse
Author: Carl D. McDaniel
Author: Juvenal Londoño Angel