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Author: Ryan Rhoten Publisher: ISBN: 9781938015632 Category : Business & Economics Languages : en Pages : 298
Book Description
Like it or not, we live in a digital-first age, where your first interaction with someone will likely be online. Which means, it is now possible to make a first impression even while you sleep. How does this impact your career? Studies have shown over 9o% of recruiters today, search for candidates online before they decide to give them a call. Is your brand ready for this? I have spent the last five years understanding how this digital-first world applies to and impacts our careers. This book is the culmination of what I have learned. Credibility has always been the key to unlocking career opportunities. In the not so distant past, credibility was earned by your time in a position, perceived company loyalty, and of course your level of expertise in your field. The challenge with this is that credibility was only recognized locally, within the four walls of your company. However, thanks to the Internet, you can now earn your career credibility, or CareerKred as I call it, globally, by intentionally building your personal brand, establishing your digital brand, providing thought leadership, and engaging with those interested in your field of study. In fact, with the right digital brand you can be recognized for your expertise globally. You are no longer confined by your company's four walls. During the course of this book, you will learn how to build your digital brand and use it to establish your CareerKred online. By following the 4 simple steps of the process I call D.I.C.E., you will learn how to define your brand, integrate your brand online, position your brand in your area of expertise and engage with your audience. This simple 4-step process will help you build a modern day digital brand that will set you apart from your competition and help you get recognized for your expertise, even if you don't know where to start. With the changes to the career landscape accelerating, it's time to take your brand global. It's time to establish your digital brand now, before you need it. This book will show you how.
Author: Ryan Rhoten Publisher: ISBN: 9781938015632 Category : Business & Economics Languages : en Pages : 298
Book Description
Like it or not, we live in a digital-first age, where your first interaction with someone will likely be online. Which means, it is now possible to make a first impression even while you sleep. How does this impact your career? Studies have shown over 9o% of recruiters today, search for candidates online before they decide to give them a call. Is your brand ready for this? I have spent the last five years understanding how this digital-first world applies to and impacts our careers. This book is the culmination of what I have learned. Credibility has always been the key to unlocking career opportunities. In the not so distant past, credibility was earned by your time in a position, perceived company loyalty, and of course your level of expertise in your field. The challenge with this is that credibility was only recognized locally, within the four walls of your company. However, thanks to the Internet, you can now earn your career credibility, or CareerKred as I call it, globally, by intentionally building your personal brand, establishing your digital brand, providing thought leadership, and engaging with those interested in your field of study. In fact, with the right digital brand you can be recognized for your expertise globally. You are no longer confined by your company's four walls. During the course of this book, you will learn how to build your digital brand and use it to establish your CareerKred online. By following the 4 simple steps of the process I call D.I.C.E., you will learn how to define your brand, integrate your brand online, position your brand in your area of expertise and engage with your audience. This simple 4-step process will help you build a modern day digital brand that will set you apart from your competition and help you get recognized for your expertise, even if you don't know where to start. With the changes to the career landscape accelerating, it's time to take your brand global. It's time to establish your digital brand now, before you need it. This book will show you how.
Author: Ryan Rhoten Publisher: CareerBrand Publishing ISBN: 9781732493506 Category : Branding (Marketing) Languages : en Pages : 298
Book Description
Like it or not, we live in a digital-first age, where your first interaction with someone will likely be online. Which means, it is now possible to make a first impression even while you sleep. How does this impact your career? Studies have shown over 9o% of recruiters today, search for candidates online before they decide to give them a call. Is your brand ready for this?During the course of this book, you will learn how to build your digital brand and use it to establish your CareerKred online. By following the 4 simple steps of the process I call D.I.C.E., you will learn how to define your brand, integrate your brand online, position your brand in your area of expertise and engage with your audience. This simple 4-step process will help you build a modern day digital brand that will set you apart from your competition and help you get recognized for your expertise, even if you don't know where to start. With the changes to the career landscape accelerating, it's time to take your brand global.
Author: Marc Miller Publisher: ISBN: 9780988700505 Category : Baby boom generation Languages : en Pages : 146
Book Description
If you're a Baby Boomer, is it too late to change careers? Many Baby Boomers either can't retire or don't want to, but they want a change. Maybe a career they've always dreamed of or just something more fulfilling. "Repurpose Your Career: A Practical Guide for Baby Boomers "shows that change is possible. It requires a strategy and a series of practical steps including: Study yourself to understand your core needs in a way you probably never did with your first career. Like what kinds of rewards do you prefer? What kind of boss do you work best with? How much physical activity do you need? How do you like to make decisions? What are your needs not only for money but for time and freedom? Strategically network with people in the field you're interested in to find out what the job is really like. Develop a statement about what kind of job you're looking that covers all your core needs. Build a tribe of people who can help you make your transition, including introducing you to others connected in the field. Work on your skill set including using LinkedIn and other social media effectively. Negotiate for what you want, beginning with items that have more to do with your quality of life than money. Repurpose Your Career not only gives practical, step-by-step advice for how to make a successful transition, but deals with the challenging issues of having to ask for help from others and having to become the novice again after years of working to become an expert. If you're looking to find a career that meets your needs and you can grow into for the next 20 years, this book is the roadmap you're looking for.
Author: Ryan Rhoten Publisher: Jetlaunch ISBN: 9781641846363 Category : Languages : en Pages : 166
Book Description
Despite being one of the oldest Social platforms, LinkedIn is still largely misunderstood. Is it a place for your resume or a goldmine for leads? Somewhere between those spectrums lies the confusion most users experience. This confusion leads users to "gurus" who happily sell you one piece of the LinkedIn puzzle. To be successful on LinkedIn, you need the box with the picture to understand how the puzzle pieces fit together. LinkedIn Made Simple is the box with the image. With over 100 identified strategies, LinkedIn Made Simple provides you with a structured, step-by-step method to get the most out of LinkedIn to impact your business or career.
Author: Robin Ryan Publisher: Penguin ISBN: 0143128507 Category : Business & Economics Languages : en Pages : 226
Book Description
Fully revised and updated—the must-have guide to acing the interview and landing the dream job, from “America’s top career expert” (The Los Angeles Times) 60 Seconds & You're Hired! has already helped thousands of job seekers get their dream jobs by excelling in crucial interviews. America's top job search expert Robin Ryan draws on her 20 years as a career counselor, 30 years of direct hiring, and extensive contact with hundreds of recruiters, decisions makers, and HR professionals to teach you proven strategies to help you take charge of the interview process and get the job you want. Brief, compact, and packed with insightful direction to give you the cutting edge to slip past the competition, 60 Seconds & You're Hired! is here to help you succeed! This newly revised edition features: • Unique techniques like "The 60 Second Sell" and "The 5-Point Agenda" • Over 125 answers to tough, tricky interview questions employers often ask • How to handle structured or behavioral interview questions • Questions you should always ask, and questions you should never ask • How to deal effectively with any salary questions to preserve your negotiating power • 20 interview pitfalls to avoid • Proven negotiation techniques that secure higher salaries - and much more! “Robin Ryan has the inside track on how to get hired.” —ABC News
Author: Sally Hogshead Publisher: Harper Collins ISBN: 0062230700 Category : Business & Economics Languages : en Pages : 414
Book Description
Sally Hogshead believes the greatest value you can add is to become more of yourself. Hogshead rose to the top of the advertising profession in her early 20s, writing ads that fascinated millions of consumers. Over the course of her ad career, Sally won hundreds of awards for creativity, copywriting, and branding, and was one of the most awarded advertising copywriters right from start of career, including almost every major international advertising award. She frequently appears in national media including NBC's Today Show and the New York Times. Hogshead was recently inducted into the Speaker Hall of Fame, the industry's highest award for professional excellence. Her advertising work hangs in the Smithsonian Museum of American History. The science of fascination is based on Hogshead's decade of research with 250,000 participants, including dozens of Fortune 500 teams, hundreds of small businesses, and over a thousand C-level executives.
Author: Dorie Clark Publisher: Penguin Group ISBN: 059385389X Category : Business & Economics Languages : en Pages : 225
Book Description
Standing out is no longer optional Too many people believe that if they keep their heads down and work hard, they’ll be recognized on the merits of their work. But that’s simply not true anymore. “Safe” jobs disappear daily, and the clamor of everyday life drowns out ordinary contributions. To make a name for yourself, to create true job security, and to make a difference in the world, you have to share your unique perspective and inspire others to take action. But in a noisy world where it seems everything’s been said—and shouted from the rooftops—how can your ideas stand out? Fortunately, you don’t have to be a genius or a worldwide superstar to make an impact. Drawing on interviews with more than fifty thought leaders in fields ranging from business to genomics to urban planning, Dorie Clark shows how these masters achieved success and how anyone—with hard work—can do the same. Whether it’s learning to ask the right questions, developing and building on an expert niche, or combining disparate fields to get a new perspective, Clark outlines ways to develop the ideas that set you apart. Of course, having a breakthrough insight is only half the battle. If you really want to share your ideas, you have to find a way to build an audience, communicate your message, and inspire others to embrace your vision. Starting small is fine; Clark provides a step-by-step guide to help you leverage your existing networks, attract new people to your cause, and, ultimately, build a community around your ideas. Featuring vivid examples based on interviews with influencers such as Seth Godin, David Allen, and Daniel Pink, Clark shows you how to break through and ensure that your ideas get noticed. Becoming a thought leader in your company or in your profession is the ultimate career insurance. But—even more important—it’s also a chance to change the world for the better. Whatever your cause, perspective, or point of view, the world can’t afford for the best ideas to remain buried inside you. Whether it’s how to improve the educational system or how to make your company more efficient, your ideas matter. The world needs your insights, and it’s time to be bold.
Author: Karen Tiber Leland Publisher: Entrepreneur Press ISBN: 1613083394 Category : Business & Economics Languages : en Pages : 164
Book Description
If You Don’t Define Your Brand, Someone Else Will Define It for You Your small business is a brand. You as a business person are a brand! Imagine using a time-tested,strategic method to build your brandwith best practices for online marketing and more! Brand and marketing strategist Karen Tiber Leland helps entrepreneurs, business owners, CEOs, and executives create a brand by design instead of default, gain greater influence in their industries and companies, and become thought leaders in their fields. The Brand Mapping Strategy uses proven strategies, best practices and anecdotes from real life brand-building successes to give readers the tools they need to design, build, and accelerate a successful brand. Readers will be able to: Develop an overall blueprint for their brand using the Brand Mapping Process® Determine which online tactics (and in what combination) will work for their brand Expand the current brand outreach and contribution to a bigger audience in their industry, community, or the world at large Become a thought or industry leader, using clear positioning, a specific strategy for brand building, and a method for implementation Leverage content effectively and efficiently to build their brand Develop a marketing and social media strategy using the right platform
Author: Hannah Morgan Publisher: McGraw Hill Professional ISBN: 0071825622 Category : Business & Economics Languages : en Pages : 241
Book Description
The STANDOUT guide to creating a stunning resume Applying for a job used to require two pieces of paper: a resume and an application. Times have changed. Infographic resumes are in, and they’re not just for designers. Free online tools are popping up every day to help anyone create a dynamic, visual resume—adding panache without sacrificing substance for style. The Infographic Resume provides essential tips and ideas for how to create visual resumes and portfolios that will make you stand out from the crowd. Richly illustrated in full color and including lots of inspiring examples, the book will teach you how to: Create a powerful digital presence and develop the right digital content for your goals Build your self-brand and manage your online reputation Showcase your best work online Grab a hiring manager’s attention in seconds Packed with dynamic infographics, visual resumes, and other creative digital portfolios, The Infographic Resume reveals the most effective tools, eye-catching strategies, and best practices to position yourself for any job in any kind of business. “In today’s free-agent economy, The Infographic Resume is a must for anyone looking to stand out among the competition.” —Sharlyn Lauby, president of ITM Group, Inc. “If you’re on the market, you need to read this book and follow its guidance immediately.” —Alexandra Levit , author of Blind Spots
Author: Susan Chritton Publisher: John Wiley & Sons ISBN: 1118238184 Category : Business & Economics Languages : en Pages : 361
Book Description
The fun way to create and maintain personal branding Distinguishing yourself from the competition is important in any facet of business. Creating a clear and concise image, reputation, and status in the professional world provides an edge, whether searching for a first job, exploring a change in career, or looking to be more viable and successful in your current career. Personal Branding For Dummies is a guide through the steps of creating and maintaining a personal trademark by equating self-impression with other people's perception. Personal Branding For Dummies covers everything you need to create your personal branding, including: using different organizations and associations to increase visibility and exposure to both clients and competitors; making the most of networking; tapping into Social Media outlets like Facebook, Twitter, and LinkedIn to showcase a personal brand; building a persona through websites and blogging; evaluating personal style and appearance; using conversation, negotiation, and sales techniques best suited to a personal brand; monitoring your brand reputation and successfully implementing feedback as it grows and develops, and more. Tips on utilizing Social Media to showcase your personal brand How personal branding can help advance your career Guidance on creating a clear and concise image With the hands-on, friendly help of Personal Branding For Dummies, you'll establish a professional presence and personal "brand" identity to keep yourself distinguished in the business world.>