Capturing minds: Understanding the attention economy PDF Download

Author: Dr. Asma Asfour
Publisher: Asma Asfour
ISBN:
Category : Political Science
Languages : en
Pages : 76

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Book Description
In the digital age, where we are bombarded with information from all sides, attention has become a precious commodity. This book "Capturing minds: Understanding the attention economy" explores the intricacies of the attention economics and sheds light on how our attention is captured, traded, and sometimes even exploited in today's hyper-connected world. Chapter 1 defines the concept of attention economics and explores its importance in various disciplines. From a psychological perspective, attention is analyzed as a cognitive mechanism that is crucial for perception and decision-making. From an economic perspective, attention is viewed as a scarce resource with its own opportunity costs and markets. From a sociological perspective, attention reflects changing cultural norms and social behavior. Media and communication studies offer insights into the capture and filtering of attention and the resulting effects on individuals and societies. The following chapters explore the psychology of attention, the impact of technology on attention in the digital age, and the role of attention as a currency. Strategies for capturing attention, both for individuals and organizations, are discussed in Chapter 5, offering practical tips and research-based insights. Chapter 6 looks at the crucial relationship between attention and wellbeing. It explores how the constant connectivity fueled by the internet and social media impacts stress, anxiety, and overall mental health. The chapter also offers strategies for cultivating mindfulness and regaining control over attention, which is crucial in an age characterized by digital distractions and information overload.

Author: Nesha Jenkins-Tate MS PhD
Publisher: Balboa Press
ISBN:
Category : Philosophy
Languages : en
Pages : 235

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Book Description
What is your life’s Purpose? What is your Calling? What are your exceptional natural gifts and talents? And how can you set goals to help you maintain focus and balance? Dr. Nesha Jenkins-Tate helps us find answers to each of those questions and more. This book, her third, is both spiritual and practical, offering an empowering framework with engaging tools for personal growth and for building a greater capacity for resilience. It can show you how, with self-awareness, a growth mindset, and a commitment to yourself, you can identify and serve your Higher Purpose— while also doing the work to reclaim your higher superpowers. In this era of so much polarization and artificiality, authenticity is a rare commodity-- so the author dares you to reclaim your wholeness and to build authentic connections as you serve your Purpose. If you simply want to read this book, you probably can do that within a few days. But this is the kind of book that many people will not only want to read, but also want to reference over the course of a lifetime.

Author: James Williams
Publisher:
ISBN: 1108429092
Category : Computers
Languages : en
Pages : 151

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Book Description
Argues that human freedom is threatened by systems of intelligent persuasion developed by tech giants who compete for our time and attention. This title is also available as Open Access.

Author: Tim Wu
Publisher: Vintage
ISBN: 0804170045
Category : Business & Economics
Languages : en
Pages : 434

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Book Description
From the author of the award-winning The Master Switch, who coined the term "net neutrality”—a revelatory, ambitious and urgent account of how the capture and re-sale of human attention became the defining industry of our time. "Dazzling." —Financial Times Ours is often called an information economy, but at a moment when access to information is virtually unlimited, our attention has become the ultimate commodity. In nearly every moment of our waking lives, we face a barrage of efforts to harvest our attention. This condition is not simply the byproduct of recent technological innovations but the result of more than a century's growth and expansion in the industries that feed on human attention. Wu’s narrative begins in the nineteenth century, when Benjamin Day discovered he could get rich selling newspapers for a penny. Since then, every new medium—from radio to television to Internet companies such as Google and Facebook—has attained commercial viability and immense riches by turning itself into an advertising platform. Since the early days, the basic business model of “attention merchants” has never changed: free diversion in exchange for a moment of your time, sold in turn to the highest-bidding advertiser. Full of lively, unexpected storytelling and piercing insight, The Attention Merchants lays bare the true nature of a ubiquitous reality we can no longer afford to accept at face value.

Author: Thomas H. Davenport
Publisher: Harvard Business Press
ISBN: 9781578518715
Category : Business & Economics
Languages : en
Pages : 278

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Book Description
Thought provoking -Time Magazine Welcome to the attention economy, in which the new scarcest resource isn't ideas or talent, but attention itself. This groundbreaking book argues that today's businesses are headed for disaster-unless they overcome the dangerously high attention deficits that threaten to cripple today's workplace. Learn to manage this critical yet finite resource, or fail! "A worthy message" -Publishers Weekly AUTHORBIO: Thomas H. Davenport is the Director of the Accenture Institute for Strategic Change and author of Process Innovation and Working Knowledge, Harvard Business School Press. John C. Beck is an Associate Partner and Senior Research Fellow at the Accenture Institute for Strategic Change.

Author: Thomas H. Davenport
Publisher: Harvard Business Press
ISBN: 9781422160800
Category : Business & Economics
Languages : en
Pages : 276

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Book Description
In today's information-flooded world, the scarcest resource is not ideas or even talent: it's attention. In this groundbreaking book, Thomas Davenport and John Beck argue that unless companies learn to effectively capture, manage, and keep it--both internally and out in the marketplace--they'll fall hopelessly behind. In The Attention Economy, the authors also outline four perspectives on managing attention in all areas of business: 1) measuring attention 2) understanding the psychobiology of attention 3) using attention technologies to structure and protect attention 4) adapting lessons from traditional attention industries like advertising. Drawing from exclusive global research, the authors show how a few pioneering organizations are turning attention management into a potent competitive advantage and recommend what attention-deprived companies should do to avoid losing employees, customers, and market share. A landmark work on the twenty-first century's new critical competency, this book is for every manager who wants to learn how to earn and spend the new currency of business.

Author: Peg Fitzpatrick
Publisher: Rowman & Littlefield
ISBN: 1538193000
Category : Business & Economics
Languages : en
Pages : 341

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Book Description
In The Art of Small Business Social Media, social media expert Peg Fitzpatrick offers a comprehensive guide tailored specifically for small business owners. Recognizing that social media isn’t a one-size-fits-all tool, Fitzpatrick provides a roadmap for entrepreneurs to navigate the digital landscape effectively. Drawing from her extensive experience working with brands big and small, she demystifies choosing the right platforms, crafting a robust social media plan, and engaging with communities online. Real-world examples from various industries serve as case studies, offering actionable insights that can be applied to any small business setting. Whether you’re a solo entrepreneur or part of a small team, The Art of Small Business Social Media is your key to unlocking the full potential of social media marketing. It’s not just about being online; it’s about being online effectively. This book equips you with the skills to participate in the digital world and thrive in it, giving your business a competitive edge in today’s marketplace.

Author: Shortcut Edition
Publisher: Shortcut Edition
ISBN:
Category : Business & Economics
Languages : en
Pages : 30

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Book Description
* Our summary is short, simple and pragmatic. It allows you to have the essential ideas of a big book in less than 30 minutes. By reading this summary, you will learn the art of doing nothing, especially to resist the addiction of social networks and new technologies. You will also learn : that the market economy uses your attention and your time to make profit; that your attention is captured in increasingly critical and sophisticated ways; that doing nothing brings many cognitive benefits; how improving your concentration can change your reality and improve your happiness. If you are regularly inundated with bad news, "fake news" or constant solicitations on social networks, you surely have the impression that everything is going too fast. It turns out that you are a victim of the culmination of highly studied methods to capture more and more of your attention and time in order to monetize them. Indeed, without you even being aware of it, the market economy is making a lot of money on your back. Even worse, it does so at the expense of your happiness! By shamelessly and constantly channeling your attention, it prevents you from thinking about what is really important to you. Resisting this "economy of attention" has therefore become necessary, not only for individuals, but also for society as a whole. Are you ready to open your eyes? *Buy now the summary of this book for the modest price of a cup of coffee!

Author: Patrick Schotanus
Publisher: Walter de Gruyter GmbH & Co KG
ISBN: 3111215059
Category : Business & Economics
Languages : en
Pages : 494

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Book Description
What is economics’ missing link? Recent economic crises have had a devastating impact on society. Worryingly, they gravely risked a collapse of the financial system. These crises also painfully revealed economics’ blind spots. Crucially, economics is not an innocent bystander but central to the problem. In this pioneering book, Patrick Schotanus explains that economics’ mechanical worldview is the ontological error which leads to flawed thinking and faulty practices. The Market Mind Hypothesis (MMH) thus calls it "mechanical economics": it not only erroneously views but also dangerously treats the economy as a machine, the market as an automaton, and its agents as robots. Inspired by heterodox economic and leading cognitive thinkers, this book offers an alternative paradigm. Central to MMH’s psychophysical worldview is the fact that consumers, investors, and other participants are conscious beings and that their minds’ extension makes consciousness a reality in markets, exemplified by market mood. Specifically, denial of the complex mind~matter exchanges as the essence of markets means the extended mind~body problem is economics’ elephant in the room. The book argues that if mechanical economics is the answer, we have been asking the wrong questions. Moreover, we will not solve our economic predicaments by doubling down on the assumption of rationality, nor by identifying yet another behavioural bias. Instead, scholars and students of economics and finance as well as finance practitioners need to investigate—through cognitive economics—the deep links between markets and minds to better understand both. With a foreword by investment strategist Russell Napier, an intermezzo by neuroscientist and complexity pioneer Scott Kelso, and an afterword by 4E cognition philosopher Julian Kiverstein.

Author: Billy Dagger
Publisher: Endymion Books
ISBN:
Category : Business & Economics
Languages : en
Pages : 40

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Book Description
New York based blogger Billy Dagger provides a glimpse at some of the seminal works behind the groundbreaking concept of Attention Economics.