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Author: Mariano L. Bernardez Publisher: AuthorHouse ISBN: 1434398331 Category : Business & Economics Languages : en Pages : 655
Book Description
El término "capital intelectual" se confunde con frecuencia - e incluso indistintamente- con "propiedad intelectual", "tecnología" o "ideas". "innovación" de carácter científico. Además de las ideas e invenciones de naturaleza tecnológica o científica, el capital intelectual incluye un enorme acervo de ideas y componentes socioculturales, expresadas en las marcas comerciales, las experiencias del cliente, los modelos de negocio y organización e inclusive las cadenas de valor y ecosistemas que las producen. Este libro ha sido diseñado como un manual comprensivo y de aplicación práctica para empresarios y gerentes de diversas áreas funcionales que deseen detectar, desarrollar y aplicar el capital intelectual de sus organizaciones y ecosistemas de negocios en tanto en su dimensión tecnológica como comercial. Los conceptos, modelos y herramientas de este libro -ejemplificados con los casos de empresas líderes y modelo de diferentes giros de actividad- permiten al lector detectar y valuar el capital intelectual tecnológico y comercial, tácito y explicito, planificar el desarrollo de las diez formas de propiedad intelectual y organizar su comercialización mediante la creación y desarrollo de marcas.
Author: Mariano L. Bernardez Publisher: AuthorHouse ISBN: 1434398331 Category : Business & Economics Languages : en Pages : 655
Book Description
El término "capital intelectual" se confunde con frecuencia - e incluso indistintamente- con "propiedad intelectual", "tecnología" o "ideas". "innovación" de carácter científico. Además de las ideas e invenciones de naturaleza tecnológica o científica, el capital intelectual incluye un enorme acervo de ideas y componentes socioculturales, expresadas en las marcas comerciales, las experiencias del cliente, los modelos de negocio y organización e inclusive las cadenas de valor y ecosistemas que las producen. Este libro ha sido diseñado como un manual comprensivo y de aplicación práctica para empresarios y gerentes de diversas áreas funcionales que deseen detectar, desarrollar y aplicar el capital intelectual de sus organizaciones y ecosistemas de negocios en tanto en su dimensión tecnológica como comercial. Los conceptos, modelos y herramientas de este libro -ejemplificados con los casos de empresas líderes y modelo de diferentes giros de actividad- permiten al lector detectar y valuar el capital intelectual tecnológico y comercial, tácito y explicito, planificar el desarrollo de las diez formas de propiedad intelectual y organizar su comercialización mediante la creación y desarrollo de marcas.
Author: Costa, Vânia Gonçalves Publisher: IGI Global ISBN: 179984319X Category : Business & Economics Languages : en Pages : 472
Book Description
The tourism industry is an industry of people and is directly dependent on the performance of activities, skills, professionalism, quality, and competitiveness. Approaching the perspective of people management stresses the need to humanize companies, making empowerment and commitment easier. These are key to setting “talents” and, more importantly, to encouraging these individuals to put their creative capacities to the service of the companies for which they work. Only by being collaborative internally does business gain competitive capacity in the global marketplace. This aspect is crucial in tourism in the face of strong and growing competition in the sector. Human Capital and People Management in the Tourism Industry is a crucial reference source that reveals groundbreaking human resource policies for tourism destinations, revolutionary human capital managerial business approaches in tourism, innovative tourism training perspectives, and new tourism qualification prospects. Featuring research on topics such as intellectual capital, human resource management, and financial performance, this book is ideally designed for business managers, entrepreneurs, human resource officers, industry professionals, academicians, students, and researchers.
Author: Dr. Juan Gabriel Cegarra Navarro Publisher: Academic Conferences and publishing limited ISBN: 1910810002 Category : Business & Economics Languages : en Pages : 528
Book Description
These proceedings represent the work of presenters at the 7th European Conference on Intellectual Capital (ECIC 2015). This year the conference is being hosted by The Technical University of Cartagena, Spain on the 9-10 April 2015. The Conference Co-Chairs are Dr. Eva Martinez Caro, Dr. María Eugenia Sánchez & Dr. David Cegarra Leiva from the Technical University of Cartagena and the Programme Chair is Dr. Juan Gabriel Cegarra Navarro also from the Technical University of Cartagena. The opening keynote address is by Constantin Bratianu, Bucharest University of Economic Studies, Romania on the topic of “A Dynamic Perspective on Intellectual Capital” Dr Scott Erickson from the School of Business, Ithaca College and Dr Helen Rothberg, Marist College, Poughkeepsie, USA will address the topic “Does intellectual capital have a role in making the big strategic decisions? On the second day of the conference Dr José Maria Viedma Marti from the Polytechnic University of Catalonia in Barcelona, Spain will talk about xxxx. The primary aim of this conference is to contribute to the further advancement of intellectual capital theory and practice. The conference provides a platform for presenting findings and ideas for the intellectual capital community and associated fields. The range of people, issues and the mix of approaches followed will ensure an interesting two days. 115 abstracts were received for this conference. After the double blind, peer review process there are 43 academic papers, 13 PhD papers and 2 Masters Research Papers and 1 Work In Progress Paper published in these Conference Proceedings. These papers represent truly global research from some xx different countries, including the Albania, Australia, Austria, Canada, Czech Republic, Espana, Finland, France, Germany, Hungary, Indonesia, Italy, Kazakhstan, Malaysia Netherlands, Nigeria, Pakistan, Portugal, Romania, Russia, Slovakia, Spain Thailand, United Arab Emirates, UK and the USA
Author: Göran Roos Publisher: Routledge ISBN: 0429826729 Category : Business & Economics Languages : en Pages : 206
Book Description
As technology evolves, it can be difficult to maintain a competitive edge. The management of intangible resources like competence, relationships, brands, processes and systems becomes increasingly important in such a world. Intellectual Capital as a Management Tool reviews the evidence to demonstrate where the intellectual capital view of the firm has made major contributions. The book introduces an updated version of the Intellectual Capital Navigator as an operational tool to help managers maximise value generation from an organisations portfolio of diverse resources. This tool is the only tool that enables organisations to use the resource based view of the firm in an operational way. The book also discusses future developments of the Intellectual Capital Navigator, increasing its precision around the financial aspects of the organisation. The book has broad application across all types of organisations and in all operating environments and is vital reading for managers who want to understand and exploit the importance of managing intellectual capital.
Author: Cardoso Espinosa, Edgar Oliver Publisher: IGI Global ISBN: 1522584625 Category : Education Languages : en Pages : 337
Book Description
The knowledge society arises from the combination of four interdependent elements: the production of knowledge through research, its transmission through education, its dissemination through information and communication technologies, and its exploitation through innovation. For this reason, higher education institutions (HEIs) are the main component of the formation of intellectual capital because they are the key element of the knowledge society, so it is necessary that they continue to be the main source of the necessary skills that allow the increase of economic competitiveness, sustainability, and citizen welfare within the framework of quality education and equity. The Formation of Intellectual Capital and Its Ability to Transform Higher Education Institutions and the Knowledge Society is an essential research publication that provides systemic research on the formation of intellectual capital in higher education and its impact on the knowledge society. Highlighting topics such as educational programs, management strategy, and educational studies, this book is meant for educators, educational technologists, students, researchers, professionals, and administrators.
Author: Florinda Matos Publisher: Springer ISBN: 331979051X Category : Business & Economics Languages : en Pages : 252
Book Description
The objective of this book is to explore the relationship between intellectual capital management and the sustainable development of organizations and society. To do so, it introduces readers to the topic of intellectual capital in the context of several connected entities such as organizations, cities and regions, sharing insights that both reflect the status quo and demonstrate the need for further action. In closing, the book presents practical cases to verify the impact of intellectual capital management on sustainable and competitive development.
Author: Mariano L. Bernardez
Author: Mariano L. Bernardez
Author: Torres-Coronas, Teresa
Author: Costa, Vânia Gonçalves
Author: Susana Rodrigues
Author: Lidia Garcia
Author: Dr. Juan Gabriel Cegarra Navarro
Author: Susana Rodrigues
Author: Göran Roos
Author: Cardoso Espinosa, Edgar Oliver
Author: Florinda Matos