Author: Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 142
Book Description
Canadian Advertising Rates & Data
Author: Business Information Sources
Author: Lorna M. DaniellsPublisher: Univ of California Press
ISBN: 9780520029460
Category : Business & Economics
Languages : en
Pages : 456
Book Description
Annotated bibliography and guide to sources of information on business and management - includes material reating to accounting, taxation, computers and management information systems, insurance, real estate business, marketing, personnel management, labour relations, etc.
Printers' Ink; the ... Magazine of Advertising, Management and Sales
Author: The Entrepreneur's Guide to Advertising
Author: James R. OgdenPublisher: Bloomsbury Publishing USA
ISBN: 0313365830
Category : Business & Economics
Languages : en
Pages : 145
Book Description
Two experts show entrepreneurs how to execute advertising campaigns and maintain a unified message when advertising and communicating with customers. Geared to the fast-changing media world of the 21st century, The Entrepreneur's Guide to Advertising was written to offer both basic advertising concepts and advanced, state-of-the-art information about the new advertising environment. In its pages, two expert authors walk the entrepreneur through each and every stage necessary to create an integrated and synergistic advertising and marketing communications program. This guide covers all of the many facets of advertising, as well as the variables that make up the Integrated Marketing Communication (IMC) mix. Most notably, the book provides a framework entrepreneurs can use to develop a marketing communication (MARCOM) plan of their own. Readers will come away from The Entrepreneur's Guide to Advertising with an enhanced ability to make research-based judgments about their market and a new savvy about their approach to communications.
Distribution Data Guide
Author: International Business Information
Author: Ruth A. PagellPublisher: Global Professional Publishi
ISBN: 9781888998832
Category : Business & Economics
Languages : en
Pages : 474
Book Description
Changes in the economy required business professionals and researchers to learn about new sources of information, as well as to expand their understanding of international business subjects. The sources, language, document coding, and definitions are different -- truly foreign. International Business Information was written to help business ......
Statistical Reference Index
Author: The Canadian Almanac and Miscellaneous Directory
Author: Industrial Canada
Author: Editor & Publisher
Author: Publisher:
ISBN:
Category : Journalism
Languages : en
Pages : 1250
Book Description
The fourth estate.