Canadian Advertising & Marketing Law PDF Download

Author: David M. W. Young
Publisher:
ISBN: 9780459350710
Category : Advertising laws
Languages : en
Pages :

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Author: Brenda L. Pritchard
Publisher:
ISBN: 9780433472131
Category : Advertising laws
Languages : en
Pages : 540

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Book Description

Author: David M. W. Young
Publisher:
ISBN: 9780459350710
Category : Advertising laws
Languages : en
Pages : 3

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Book Description

Author: Richard Lindsay
Publisher: Kogan Page Publishers
ISBN: 0749472901
Category : Law
Languages : en
Pages : 416

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Book Description
Ensuring marketers and advertisers are aware of the laws and regulations of advertising is now more important than ever. If a campaign is found to be potentially offensive, harmful, or misleading, it can 'go viral' in just the click of a mouse, and the implications of breaching those laws are likely to be both damaging and costly to a brand's reputation, its creative work, and the strategic planning behind it. Now offering level-headed advice on everyday questions encountered when designing and running promotional campaigns, Ad Law, the new book from the Institute of Practitioners in Advertising (IPA), is the ultimate handbook to the law and regulation of advertising and marketing communications. Containing guidance based on real-world experiences from media and advertising lawyers and the IPA legal team, this book expertly leads readers through the most applicable laws and regulations, common pitfalls and the practicalities behind them, such as the new industry-standard client/agency agreement. Covering issues such as intellectual property, privacy and defamation, plus the self-regulatory framework, Ad Law is the ideal companion for any advertising and marketing professional, or lawyer working within these sectors.

Author: David M. W. Young
Publisher:
ISBN: 9780459350710
Category : Advertising laws
Languages : en
Pages :

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Book Description

Author: Byron Sharp
Publisher: OUP Australia & New Zealand
ISBN: 9780195573565
Category : Business & Economics
Languages : en
Pages : 246

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Book Description
This book provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow, how advertising really works, what price promotions really do and how loyalty programs really affect loyalty, How Brands Grow presents decades of research in a style that is written for marketing professionals to grow their brands.

Author: Martin P. J. Kratz
Publisher:
ISBN: 9780779854813
Category : Internet
Languages : en
Pages : 586

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Book Description
"The internet provides the most effective means of communication known to man and so confronts organizations with tremendous opportunities and also considerable challenges. Providing a concise and well-referenced resource to many of key issues involved on the internet, Canada's Internet Law in a Nutshell explores the inherent tensions between freedom of expression and other values such as the protection of reputation, and commercial speech. The text also examines the tensions between the ease of copying of digital files and the concerns of copyright owners. The text covers many key legal issues confronting conduct occurring on the internet including a deeper focus on issues pertaining to matters such as copyright, privacy, defamation and internet marketing, trademark and domain names, electronic commerce, the Anti-Spam legislation, and introduces key issues concerning other topics such as social media and cloud computing."--Pub. desc.

Author: Jan De Bruyne
Publisher: Intersentia
ISBN: 9781839701030
Category :
Languages : en
Pages : 520

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Book Description
Artificial intelligence (AI) is becoming increasingly more prevalent in our daily social and professional lives. Although AI systems and robots bring many benefits, they present several challenges as well. The autonomous and opaque nature of AI systems implies that their commercialisation will affect the legal and regulatory framework.0In this comprehensive book, scholars critically examine how AI systems may impact Belgian law. It contains contributions on consumer protection, contract law, liability, data protection, procedural law, insurance, health, intellectual property, arbitration, lethal autonomous weapons, tax law, employment law, ethics,?While specific topics of Belgian private and public law are thoroughly addressed, the book also provides a general overview of a number of regulatory and ethical AI evolutions and tendencies in the European Union. Therefore, it is a must-read for legal scholars, practitioners and government officials as well as for anyone with an interest in law and AI.

Author: Dean K. Fueroghne
Publisher: Rowman & Littlefield
ISBN: 1442244895
Category : Business & Economics
Languages : en
Pages : 398

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Book Description
In this lively, entertaining, and informative book, Dean K. Fueroghne guides readers through the complex laws governing the creation of advertising, illuminating a heavily regulated arena at the intersection of free enterprise and consumer protection. Is it acceptable to use images of real people, famous or not? Can Nike talk about Adidas in its promotional campaign? When can money be shown? What constitutes puffery, or deceptive truth, or bait-and-switch advertising? What are the specific rules pertaining to professional businesses, political advertising, or the marketing of alcohol or tobacco? What is the difference between copyright and trademark? Fueroghne answers these questions and more as he covers the complex laws relevant to advertising in all its guises. In addition to discussing specific cases, he explains the reasoning behind the court’s decisions and how it affects the business of advertising. Students of strategic communication as well as advertising professionals—from agency account executives and copywriters to art directors and freelance designers—will learn to anticipate when proposed advertising may cause legal problems and how to avoid costly mistakes. Advertising lawyers will also appreciate the book as a handy reference that gathers in one place the many disparate laws affecting marketing and promotion in the United States today.

Author: Carmen Maye
Publisher: Routledge
ISBN: 1351051725
Category : Business & Economics
Languages : en
Pages : 431

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Book Description
Addressing a critical need, Advertising and Public Relations Law explores the issues and ideas that affect the regulation of advertising and public relations speech, some of the most dynamic and prevalent areas of professional communications today. This updated third edition explores the categorization of different kinds of speech and their varying levels of First Amendment protection as well as common areas of litigation for communicators such as defamation, invasion of privacy, and copyright and trademark infringement. Features of this edition include: A new chapter on Internet-related laws affecting advertising and public relations speech. History and background of major legal theories affecting professional communicators. Extended excerpts from major court decisions. Overviews of relevant federal and state regulatory schemes, including those promulgated and enforced by the FTC, FCC, FDA and others. Appendices providing a legal glossary, a chart of the judicial system, sample model releases and copyright agreement forms. The volume is developed for upper-level undergraduate and graduate students in media, advertising and public relations law or regulation courses. It also serves as an essential reference for advertising and public relations practitioners.