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Author: Priscilla Coit Murphy Publisher: Studies in Print Culture and t ISBN: 9781558495821 Category : Business & Economics Languages : en Pages : 0
Book Description
In 1962 the publication of Rachel Carson's Silent Spring sparked widespread public debate on the issue of pesticide abuse and environmental degradation. The discussion permeated the entire print and electronic media system of mid-twentieth century America. Although Carson's text was serialized in the New Yorker, it made a significant difference that it was also published as a book. With clarity and precision, Priscilla Coit Murphy explores the importance of the book form for the author, her editors and publishers, her detractors, the media, and the public at large. Murphy reviews the publishing history of the Houghton Mifflin edition and the prior New Yorker serialization, describing Carson's approach to her project as well as the views and expectations of her editors. She also documents the response of opponents to Carson's message, notably the powerful chemical industry, including efforts to undermine, delay, or stop publication altogether. Murphy then investigates the media's role, showing that it went well beyond providing a forum for debate. In addition, she analyzes the perceptions and expectations of the public at large regarding the book, the debate, and the media. By probing all of these perspectives, Murphy sheds new light on the dynamic between newsmaking books, the media, and the public. In the process, she addresses a host of broader questions about the place of books in American culture, past, present, and future.
Author: Skip Press Publisher: Career PressInc ISBN: 9781564141521 Category : Reference Languages : en Pages : 223
Book Description
Not loaded with theory, Skip's invaluable book contains concise, easily understood and applied advice for both writing and marketing any kind of book, article, story, play, screen-play, report, proposal or anything else you can think of.How to Write What You Want and Sell What You Write is for every writer or wannabe who needs to sort out his or her desires, capabilities and strengths and, even more importantly, learn the particular formats for the kind of writing in which he or she is interested.
Author: Jeannine Stein Publisher: Quarry Books ISBN: 1610580214 Category : Crafts & Hobbies Languages : en Pages : 144
Book Description
Each project in this book combines bookbinding with a specific craft such as quilting, jewelry making, or polymer clay, and offer levels of expertise: basic, novice, and expert. Illustrated step-by-step instructions and photographs demonstrate how to construct the cover pages, and a unique binding technique, easy enough for a beginner to master. Each project also features two other versions with the same binding geared to those with more or less experience. The novice version is for those who have no knowledge of the craft and want shortcuts, but love the look. For the quilter's book, for example, vintage quilt pieces become the covers so all that's needing in the binding. Or if you're interested in wool felting use an old sweater. This offers great opportunities for upcycling. The expert version is for those who have a great deal of knowledge and proficiency of a certain craft - the master art quilter, for example. For this version, an expert guest artist has created the cover and the author has created the binding. This offers yet another creative opportunity - the collaborative project. Since crafters often get involved with round-robins and other shared endeavors, this will show them yet another way to combine their skills. No other craft book offers the possibilities and challenges that Adventures in Bookbinding does. Readers will return to it again and again to find inspiration and ideas.
Author: Jane Fonda Publisher: National Geographic Books ISBN: 0593296249 Category : Biography & Autobiography Languages : en Pages : 0
Book Description
A call to action from Jane Fonda, one of the most inspiring activists of our time, urging us to wake up to the looming disaster of climate change and equipping us with the tools we need to join her in protest In 2019, daunted by the looming disaster of climate change and inspired by Greta Thunberg, Naomi Klein, and student climate strikers, Jane Fonda asked herself one question: What can I do? Jane Fonda, one of the most influential activists of our time, moved to Washington, D.C., and has since led thousands of people in demonstrations on Capitol Hill. In launching Fire Drill Fridays, Fonda teamed up with Greenpeace, leading climate scientists, and community organizers not only to understand what’s at stake, but to equip all of us with the education and tools we need to join her in protest. What Can I Do? isn’t a wish list—it’s a to-do list. So many of us recognize the urgency in stemming the tide of climate change but aren’t sure where to start. Our window of opportunity to act is quickly closing. And it isn’t only Earth’s life-support systems that are unraveling, so too is our social fabric. This is going to take an all-out war on drilling, fracking, deregulation, racism, misogyny, colonialism, and despair—all at the same time. The problems we face now require every one of us to join the fight for not only our immediate future, but for the future of generations to come. 100% of the author's net proceeds from What Can I Do? have gone to Greenpeace
Author: David H. Rothman Publisher: David H. Rothman ISBN: Category : Fiction Languages : en Pages : 366
Book Description
The Solomon Scandals is a provocative Washington suspense novel inspired by now-forgotten history. A deadly high-rise collapse happened in Northern Virginia, and a U.S. senator and a Supreme Court justice held stakes in a CIA-occupied building. In the novel, an audacious reporter for a crooked newspaper investigates the darker side of a popular real estate tycoon. One of the tycoon's rickety buildings houses hundreds of workers for a shadowy bureaucracy. The reporter's incendiary discoveries compel him to hide his related memoir for a century to shield those on the scandals' fringes. David H. Rothman's complex tale teems with memorable characters (some caught up in a classic Washington dilemma-friendship vs. duty): --Seymour "Sy" Solomon, the folksy, self-made real estate magnate, buys politicians but does so with far more class than the typical business buccaneer. --George McWilliams is a mysterious editor wealthy enough to have built a mini Versailles. --Wendy Blevin is a powerful but inwardly fragile gossip columnist from an Old Money family that has already suffered its share of tragedies. --Margo Danialson, a B.A. in medieval studies, is unhappily tethered to a corrupt federal agency. --Dr. Rebecca Kitiona-Fenton, a multiracial feminist, outspokenly annotates the newspaper memoir of her white great-granduncle, Jonathan Stone. This second edition of Scandals contains a revealing essay on historical connections, underscoring Rothman's reporting leading to a Congressional investigation and NBC and ABC exposés. Supreme Court ethics controversies make Scandals especially timely. Rothman blends history, ethics, and intrigue. His style is hardboiled and often satirical. Although Scandals includes strong language and some sexist and racist dialogue, Dr. Kitiona-Fenton's endnotes provide additional context in the second edition. Ted Scheinman, reviewing Rothman's first edition for the Washington City Paper, wrote: "We get to relish his chatty first-person narrator spinning characterizations of D.C. with the same dark zeal Hammett held for Frisco or Chandler had for Los Angeles." Kirkus Reviews says the second edition "captures the aura of dark nihilism in some quarters of the political world with great power … This is a riveting work, mordantly insightful and surprisingly entertaining."
Author: Laura M. Justice Publisher: Guilford Publications ISBN: 1462514839 Category : Language Arts & Disciplines Languages : en Pages : 226
Book Description
Preschool teachers and early childhood professionals know that storybook reading is important, but they may not know how to maximize its benefits for later reading achievement. This indispensable guide presents research-based techniques for using reading aloud to intentionally and systematically build children's knowledge of print. Simple yet powerful strategies are provided for teaching preschoolers about book and print organization, print meaning, letters, and words, all while sharing engaging, commercially available books. Appendices include a detailed book list and 60 reproducibles that feature activities and prompts keyed to each text.
Author: Julie Broad Publisher: ISBN: 9780991906024 Category : Branding (Marketing) Languages : en Pages : 270
Book Description
You want people to recognize you, like you, and trust you, so they buy from you. You may have already branded yourself with this in mind but perhaps you're not getting the desired results. Many people think that branding is about cool logos, fancy websites and social media popularity. But this line of thought causes potential successes to fail. So what does work? In The New Brand You, Julie Broad, MBA, bestselling author, popular speaker, and award winning entrepreneur, shares the secrets of creating a trusted brand. You'll learn what is critical in reinventing your personal brand, and why you may never have to tweet, pin or post to do it. Did you know that ...' Your brand is first of all about the feelings, thoughts and experiences of your customers and clients. There are at least 42 common communication mistakes that dilute your message, and only two things you have to do to have a brand with big impact. Online, you are who Google says you are ... The New Brand You is your detailed guidebook to successfully recreating your brand and attracting your ideal clients."